KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

The Point

NOVEMBER 12, 2019

If you could layer third-party intent data into every lead gen program you run, would you do it? In other words, would you only ever want marketing leads from prospects pre-determined to be actively researching your category, solution, use case, etc.? My argument: no, you wouldn’t. . No, they won’t.

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. Cost per lead (CPL): CPL measures the efficiency of your campaign. Lead quality.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Contently

JANUARY 30, 2017

We only want to use LinkedIn.” I get the instinct to assume LinkedIn is the only worthwhile place to pay for content distribution if you’re a B2B company. LinkedIn has incredible ad targeting for B2B brands. On LinkedIn, it’s pretty much required. percent for LinkedIn. on LinkedIn).

Distribution 60

Distribution Linkedin Facebook Allocation 60

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Only B2B

DECEMBER 29, 2022

LinkedIn and cold calling are still effective B2B marketing strategies. The best-performing content forms for B2B businesses in 2022 were research papers, ebooks, blogs under 3,000 words, and virtual events like webinars or online courses. Start with LinkedIn if you’re not sure which platform to use.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

SnapApp

APRIL 3, 2015

Getting prospects to engage on LinkedIn can be difficult. CEB markets primarily to executives, so LinkedIn has been a great channel for their lead gen efforts. Interactive calls-to-action play on natural human desires to assess, compete, compare, and share, and offer a compelling alternative to “read this white paper.”.

Linkedin 48

Linkedin Sales Qualified Leads Lead Gen Click Rate 48

KoMarketing Associates

APRIL 7, 2021

Demand Gen Report’s 2021 Content Preferences Study of B2B buyers also found that buyers prefer webinars above all other top content formats, ranked as follows: Webinars: 57% (compared to 54% in 2020). White papers: 55% (compared to 60% in 2020). E-books: 57% (compared to 48% in 2020). Blog posts: 46% (compared to 56% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

markempa

AUGUST 23, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ask why they downloaded the white paper.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

OCTOBER 6, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

BtoB 120

BtoB Lead Generation Paper Generation 120

Mailmunch

MAY 20, 2021

A lead magnet is a free item or service provided to the customers in exchange for their contact details. Some examples of a lead magnet can be trial subscriptions, samples, white papers, e-newsletters, and free consultations. When done right, lead magnets often compel people to share their information with you.

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

New North

MAY 8, 2023

If you’re an MSP in the early stages of defining a lead gen strategy? Start with our Lead Generation Quick Start Guide for MSPs. The other highlighted series pumps up their long-form value-add content, like ebooks and white papers. We’ll be your guide as you reshape and reimagine your lead gen process.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

markempa

DECEMBER 15, 2014

You can also use tools like Twitter, LinkedIn and Google Alerts. As you build your lead generation program, your experts may be interested in codeveloping white papers, special research reports, articles and even events with you. Lead Generation: It’s all about building relationships [More from the blogs].

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

JUNE 7, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Paper 120

Paper Lead Generation Generation B2B Thought Leadership 120

markempa

AUGUST 11, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Webbiquity

FEBRUARY 16, 2016

The top three responsibilities (in order of importance) of B2B marketers are brand and positioning, lead generation, and brand communications followed. Most marketers are not satisfied with the effectiveness of their lead-generation programs. 4% say their lead-generation programs as not effective at all. LinkedIn Pulse ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Single Grain

DECEMBER 8, 2023

From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. Not only do you have an opportunity to generate high-quality leads, but generate lots of them.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Rev

OCTOBER 2, 2019

Your tone of voice can start passive, like the paper man dropping by with relevant reads and solutions to their everyday pain points. Are they active on LinkedIn? LinkedIn is the easiest (and most professional) social channel to reach your audience. To deliver this content, your copy bones can follow something like this: .

Lead Nurturing 113

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 113

Everything Technology Marketing

JANUARY 31, 2012

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. Happy New Year!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. 100,000: Split between new content tests and paid content promotion like targeted sponsored updates on LinkedIn.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Heinz Marketing

JULY 27, 2020

So your profile, your content, whatever it is, video, articles, white papers, the whole thing. And Kristina, I think a lot of people actually believe that they are doing ABM when they’re using LinkedIn Sales Navigator to find targets and find connections and just reach out. I mean, is it coming from marketing?

Sales Management 100

Sales Management Top of Funnel Account Based Marketing ABM 100

Contently

JUNE 29, 2017

The top of the funnel might require articles, videos, and research papers. LinkedIn is more expensive, but delivers content in an environment where folks are looking for work-related content. Gating is a very effective lead gen technique, but you need to use it only when it’s appropriate.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Hinge Marketing

MARCH 28, 2014

We talked with high growth firms to find out which techniques they ranked as most effective in their online lead gen efforts, and search engine optimization topped the list (see figure below). On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Your growth and profitability depend on it!

Budget Programs 48

Budget Programs Webinar Metrics Marketing Budget Content Marketing 48

Varicent

MAY 17, 2018

The rapport that influencers have with their audience can speed up the sales process and get them to convert quicker than your typical lead-gen. Now, clients want them to download a white paper, sign up for a trial, or participate in a survey. They have rapport, and that's the beauty of influencer marketing.

Lead Generation 75

Lead Generation Generation Lead Scoring Lead Ranking 75

MarketJoy

JULY 27, 2018

This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape. That may include white papers, blog posts, demos, videos, presentations, or additional training materials. 76% prioritize vendors suggested by their peers, says LinkedIn Business. Online Buyers.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Unbounce

SEPTEMBER 29, 2020

LinkedIn has become a premium location for advertising, particularly if you’re looking to sell a B2B or SaaS product. The platform has more than 675 million users , which means your LinkedIn ads can reach as much as 12% of the world’s population. Why Should You Advertise on LinkedIn?

Advertising Agencies 145

Advertising Agencies Linkedin Advertisements Advertising 145

markempa

SEPTEMBER 4, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I hope you can make it. I hope you can make it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

markempa

AUGUST 17, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JUNE 19, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation Optimization Leads 120

Launch Marketing

MAY 31, 2023

For example, adding new, bold elements to the design of a video or white paper might make the content more appealing, thus drawing more attention and increasing the number of people that come across it. A white paper should deliver research- and data-backed content to audiences so they can then utilize that information in their organization.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 118

markempa

AUGUST 22, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ardath, thanks for the tag.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

Marketing Insider Group

JUNE 30, 2020

While LinkedIn is known as the “professional” social media platform and is for B2B companies that offer professional services and products, you should not limit yourself to just this platform. White Papers. White papers need to be some of your best content. And also like a white paper, you can break it down into smaller content.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

markempa

MARCH 30, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Thought Leadership Word of Mouth Generation 120

Single Grain

JUNE 1, 2023

There are plenty of benefits of LinkedIn Ads. Among the myriad of advertising platforms available, LinkedIn has earned its title as a powerful tool for connecting with professionals and decision-makers in various industries. But that alone isn’t enough to distinguish the platform as a powerful lead generation tool.

Linkedin 52

Linkedin Paid Search Agency Ads Cost Per Click 52

FunnelEnvy

APRIL 1, 2024

Demand creation results from building awareness and interest in a category to generate leads, while lead gen converts that interest into specific action towards your business. Focus on creating content that addresses your target audience’s pain points and showcases your expertise.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67