Unbounce

FEBRUARY 25, 2020

As of 2019, the spend management company has raised over $30 million in funding, counts Mark Cuban and Ryan Holmes among its investors, and is one of the most exciting tech startups in the city. We had a chance to talk to Mark, the Demand Generation Manager at Procurify, during Unbounce’s 2019 Call to Action Conference.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Consumers can spot a sales pitch from a mile away.

Conversion Rate 87

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 87

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. The same could be said about webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

FunnelEnvy

DECEMBER 26, 2023

Even for relatively simple business models, this process has many variables. Helping simplify the overwhelm is where Funnel Envy can help. The overall goal is to understand your audience, tailor your digital marketing experiences to their needs, and continually adjust your strategies based on data-driven insights.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

BenchmarkONE

NOVEMBER 10, 2022

A marketing funnel is a visual representation of your customer’s journey from the moment they come in contact with your brand till they become a paying customer. Other marketers also refer to marketing funnels as purchase, conversion, and lead funnels, among others. Why Do You Need A Marketing Funnel? Email Funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Outgrow

FEBRUARY 25, 2021

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. Lo and behold, came growth hacking strategies that EVERY marketer started talking about. Growth hacking is a cross-functional strategy to scale your business, essentially aiming at maximizing growth at minimum costs. Growth Hacking Funnel.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

SmartBug Media

SEPTEMBER 8, 2021

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform. How do I prove the ROI of my video strategy?

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Vidyard

MAY 21, 2021

Ask yourself a few questions: Do I want the viewer to go to my landing page? Do I want the viewer to go to my products page? Let’s break down these two factors by the stage of the funnel: 1. Here’s where product overview videos can come into play, as well as how-to videos and solution-based webinars.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. After that, you can always try one of these email marketing services. But growing your email list can be slow going.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Outgrow

FEBRUARY 14, 2023

A Guide to SaaS Lead Generation- 11 Strategies + 4 Tools Generating leads is one of the foremost needs for any SaaS business. Hence, in this blog, we will look into a bunch of strategies, tips, and tools that will make the SaaS lead generation process a lot smoother for you. Set S.M.A.R.T

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

ClearVoice

NOVEMBER 25, 2022

With first-party data, organizations can future-proof their content marketing with a reliable supply of accurate audience data. This enables data-driven decisions in creating landing pages, registration processes, and website copy. B2B organizations must also consider how content pieces fit different sales funnel stages.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

KoMarketing Associates

DECEMBER 14, 2015

Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. Here is what they had to say about their most effective B2B marketing tactics over the past year. SALES AND MARKETING ALIGNMENT. EMAIL MARKETING EFFECTIVENESS.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

seo.co

OCTOBER 16, 2020

Marketing Funnels — Table of Contents. What is a Marketing Funnel? + The 5 Stages of the Sales Funnel. They’d rather earn a quick sale. What is a Marketing Funnel? In this sense, it’s an efficient process for both parties.). Creating High-Conversion Content for Each State. What’s the solution?

Top of Funnel 116

Top of Funnel Marketing Funnels Optimization Marketing Analytics Tools 116

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

KoMarketing Associates

JUNE 25, 2019

However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization. Below are some of the top B2B digital marketing strategies that marketers need to try in 2019. Sale announcements.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Pam Didner

SEPTEMBER 16, 2020

The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope. Sales Enablement.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Convince & Convert

DECEMBER 4, 2014

Which brings me to webinars. I love speaking and presenting, but I don’t love the costs associated with doing webinars. Yet, when I look at the activities in 2013 that brought the biggest boost to my email list, webinars were hands-down the most successful. Run Your Next Webinar as a Hangout On Air.

Webinar Metrics 166

Webinar Metrics Google Autoresponders Youtube 166

ConvertKit

MARCH 25, 2020

What are video landing pages? Why use video landing pages? Video landing page best practices. I know, I know—you're probably thinking about creating videos for social networks or YouTube. Video landing pages. What are video landing pages? Video sales letters.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Video Marketing Strategy 3. Create, host, manage, and share your videos. Video Marketing Strategy. Contents 1. Video SEO 7. Sign Up Free.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Video Marketing Strategy 4. Video as an Account-Based Marketing Tactic 10. Benefits of Video Marketing 3. Video Marketing Storytelling 5.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

SmartBug Media

MARCH 19, 2020

To benefit from video, your marketing strategy needs to be built around goals that are SMART: specific, measurable, achievable, relevant, and time-sensitive. Manage color and contrast. Be sure to include a call to action in the video itself and the video landing page. Determine Your Goal. Focus on faces and emotions.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Parse.ly

FEBRUARY 4, 2022

Digital transformation is shifting the call desk to chatbots, print ads to blog posts, TV ads to YouTube videos, and sales to freemium products. A well-orchestrated content strategy is integral to digital transformation because content is how companies deliver a digital customer experience. Table of Contents.

Digital Transformation 52

Digital Transformation Top of Funnel CMS Development Webinar Metrics 52

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Webinars are the most common types of business-related video. Marketers land 66% more qualified leads through video marketing. Video is the new king of content.

Statistics 83

Statistics Video Marketing Work Management Paid Search Agency 83

Vidyard

NOVEMBER 7, 2019

The survey consists of 218 B2B sales and marketing leaders, all manager-level and above. Respondents hold a variety of different sales and marketing responsibilities and their companies range in size from SMB organizations to large enterprises. Accurate video analytics are paramount to a successful and scalable video strategy.

Top of Funnel 65

Top of Funnel Video Marketing Lead Scoring Lead Ranking 65

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Seth Godin.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Moz

JANUARY 22, 2019

The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. What is the conversion funnel?

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Valasys

JULY 17, 2020

The strategy thrives on the philosophy of – Build it and they will come. For improving your inbound lead generation endeavors and making them work optimally, you need to work on strategies to make your brand more discoverable online. This ultimately leads to optimized sales conversions.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Optinmonster

JUNE 10, 2021

Are you looking for the best Father’s Day promotion ideas to boost sales for your online store? And for you, that means it’s the perfect reason to run a profitable holiday sale. We’ll even include the tools you need to successfully apply each strategy covered. Build a Stunning Landing Page.

Promotion 69

Promotion Landing Pages Template eCommerce 69

Optinmonster

MAY 11, 2023

Prioritize Search Engine Optimization (SEO) Search engine optimization is the process of making your website show up in search results. The first page of search engine results gets far more clicks, and organic search traffic is free. Now, many email service providers (ESPs) are now paid services.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

SmartBug Media

JUNE 30, 2020

Let inbound strategy lead the way in successfully supporting your move to virtual events and conferences. There’s the messaging platform that hosts attendee networking, the landing pages that act as session rooms for talks and lectures, the hosting of both live stream Q&As and recorded video talks. Establish Goals.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Televerde

DECEMBER 14, 2020

Whether you’re receiving pressure from your C-Suite or your sales teams are begging for more qualified prospects, understanding where your leads come from is the first step in streamlining your lead generation process. The channel is the first step in your lead funnel and where you can begin to build a relationship with the prospect.

Paid Content 59

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 59

Outbrain

MAY 4, 2022

Even if a lead does not convert into a client right away, having their contact information in your database opens the door to future interactions and sales. For instance, a visitor to your website may opt-in to your email newsletter simply out of curiosity, with no intention of buying anything.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Valasys

APRIL 10, 2020

Building a personalized account-based marketing strategy has several benefits, including the following: Establishing a well-defined and succinct list of target accounts defined cumulatively by the marketing and sales teams. Account-based marketing, on the other hand, turns the conversational marketing funnel upside down.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Golden Spiral

MARCH 5, 2019

You might think that with all of the data that exists in support of video for B2B marketing efforts, all B2B companies would be actively implementing some sort of video marketing strategy. More than 500 million hours of videos are watched on YouTube each day. Landing Page Videos. 87% of online marketers use video content.

Paid Search Agency 88

Paid Search Agency Video Marketing Companies Top of Funnel 88

Vidyard

MAY 21, 2021

Ask yourself a few questions: Do I want the viewer to go to my landing page? Do I want the viewer to go to my products page? The Best Kind of CTA for Virtual Selling If you are in sales and are using video for prospecting and virtual sales, then a CTA is a very important part of the video.

Video Marketing 50

Video Marketing Examples Webinar Metrics Landing Pages 50

Vidyard

NOVEMBER 7, 2019

The survey consists of 218 B2B sales and marketing leaders, all manager-level and above. Respondents hold a variety of different sales and marketing responsibilities and their companies range in size from SMB organizations to large enterprises. Accurate video analytics are paramount to a successful and scalable video strategy.

Top of Funnel 55

Top of Funnel Video Marketing Lead Scoring Lead Ranking 55