The Point

OCTOBER 30, 2013

A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. It’s why click-to-lead conversion rates are never 100%, no matter how good your landing page. Landing pages help drive further engagement. Here’s why: 1.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

NuSpark Consulting

AUGUST 23, 2018

White Papers and E-Books. The goals for white papers and e-books can be to: Generate qualified leads. You create a landing page that convinces people to give you their contact information in exchange for downloading the white paper. But that’s a subject for another blog post. Goal Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

To do this you can use tactics like email and social media tools to bring potential leads to the landing page. Second, let visitors fill out forms to access white papers or eBooks. Lastly, design landing pages carefully by using offers, forms, and calls to action.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

When examining your website’s effectiveness, take into consideration the all-important landing page. A high quality page not only ranks higher in the search engines but it also can earn more exposure in your pay-per-click campaigns and reduce your cost per click. Include a logo that reinforces brand recognition.

Landing Pages 48

Landing Pages Lead Generation Optimization Lead Scoring 48

The Point

JUNE 20, 2012

Well-designed templates for HTML emails, landing pages, thank you pages, fulfillment/confirmation emails, and other creative assets can provide a foundation for long-term email marketing success. in the preview pane) without forcing the reader to scroll down the page. Plus they display more information at a glance (i.e.

Template 100

Template Tips Landing Pages Marketo 100

NuSpark Consulting

JUNE 23, 2017

When potential customers see your ad on Facebook, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, white papers, trials and much more. Add a Detailed Offer Page. HubSpot, Salesforce, Marketo and other niche providers all support lead ad campaigns.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

Directive Agency

MAY 29, 2019

Mehrguth will continue to discuss how B2B and enterprise marketers can advance their digital “discoverability” and take control of their residency on search engine results pages. The post 27-year-old Search Marketing CEO Lands 13-stop U.S. This approach has catalyzed Directive’s growth by 300 percent year-over-year.

Search Marketing 74

Search Marketing Advertising Agencies Paid Search Agency Curation 74

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. Points can be assigned based on the pages they visit, their frequency of interactions, links clicked, email engagement, downloads, etc. Landing pages.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Adobe Experience Cloud Blog

AUGUST 22, 2018

Meanwhile, the display ad attracts visitors with a white paper, explaining the pros and cons of dashboarding rather than asking them to sign-up for a free trial: Don’t use the same ads and subsequent landing pages for all channels. Let’s look at Help Scout’s ad and subsequent message-matched landing page as an example.

PPC 107

PPC Advertisements Advertising Campaigns 107

The Point

FEBRUARY 14, 2012

A client asks: “If we’re planning on using a particular white paper as part of a lead generation campaign, or even for lead nurturing , is it a good idea to remove that same content asset from our main Website? I’m concerned about people bypassing the campaign and just downloading the paper from our site.”.

Landing Pages 100

Landing Pages Marketing Websites Campaigns Lead Nurturing 100

The Point

NOVEMBER 16, 2011

Navicure uses Marketo and Salesforce.com to track marketing ROI.). Is the sidebar littered with the usual default widgets like categories and tag clouds, or are there links to downloadable material like white papers and Webinars, all gated behind landing pages? I, for one, don’t think the reasons are that complex.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

SmartBug Media

NOVEMBER 3, 2020

Your team whips up a pretty landing page that is bound to convert at 80 percent. In Salesforce-land, this is a technical but important distinction. This allows you to report on it for all three objects. You decide to start testing ads on Bing. (I I checked— it still exists ! It also recommends I check out MySpace.) Magic Robot.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Walker Sands

JULY 16, 2019

Step one is to audit your existing content – from landing pages and blogs to case studies and print collateral. To learn more about this process, read our Seven Steps to Generating ROI with B2B Content white paper. And, as always, ensure you have strong and prominent CTAs on every landing page and throughout your website.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Sales Qualified Leads 40

The Point

JULY 21, 2016

For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.) It’s these repeatable programs that are prime candidates for A/B testing – subject line, headline, message, offer, landing page, etc. Lack of segmentation. However, few users take full advantage of segmentation.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. Points can be assigned based on the pages they visit, their frequency of interactions, links clicked, email engagement, downloads, etc. Landing pages.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Directive Agency

MAY 29, 2019

Mehrguth will continue to discuss how B2B and enterprise marketers can advance their digital “discoverability” and take control of their residency on search engine results pages. The post 27-year-old Search Marketing CEO Lands 13-stop U.S. This approach has catalyzed Directive’s growth by 300 percent year-over-year.

Search Marketing 45

Search Marketing Advertising Agencies Paid Search Agency Curation 45

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. Points can be assigned based on the pages they visit, their frequency of interactions, links clicked, email engagement, downloads, etc. Landing pages.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. First, what is intent data? The Intent Data You Already Use. Third Party Intent Data You Can Buy.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

WebMarketCentral

FEBRUARY 8, 2008

Marketing automation provider Marketo has just released Blind Date to White Wedding: Best Practices for Lead Nurturing that creates B2B relationships, builds trust and increases sales , a white paper on B2B lead nurturing. The Win.").

Lead Nurturing 20

Lead Nurturing Paper B2B Thought Leadership Thought Leadership 20

Webbiquity

MAY 23, 2011

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. White paper downloads. Landing page conversion rates. Digging into the results publicized in these case studies, what does B2B success look like? Blog visits and subscribers.

Social Media 100

Social Media Media Case Study Case Studies 100

TrustRadius Marketing

NOVEMBER 14, 2019

Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Landing Pages: Unique Page visits, customized experiences are vital to success. Dynamic Content: Landing pages and selected interactions can trigger different results to appear within content placeholders.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

SmartBug Media

DECEMBER 17, 2019

Converting visitors into leads is the first step in creating a relationship between your company and a potential customer — and everything you need to know about what landing pages are and how they work is right here. What is a Landing Page. A person sees a call-to-action and ends up on a landing page with a form.

Landing Pages 116

Landing Pages Marketing Automation Services Lead Ranking Marketing Qualified Leads 116

LeadSloth

AUGUST 11, 2009

For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. Jep: What are you tips for creating effective landing pages and/or microsites? Terry: Trials, then webinars, then white papers.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

SnapApp

AUGUST 20, 2015

To get the ebook, you have to fill out a lead form on a landing page — no big deal. As a marketer, you are the brains behind the landing page. Dan Zarella analyzed 40,000 of HubSpot ’s client landing pages to tease out the ideal lead form length. Are you still interested? Image Credit: Hubspot.

Cost per Lead 48

Cost per Lead Sales Qualified Leads Conversion Lead Scoring 48

Biznology

JUNE 25, 2014

Have you lavished days of work on landing page graphics and shortchanged the text? No landing animations, graphics of pretty models, website optimizing keywords, or urgent and appealing calls to action will compensate for rushed and poorly-thought-out content. Automating your content marketing can be dehumanizing. .”

Content Marketing 80

Content Marketing Planning Work Management Marketing Management 80

Adobe Experience Cloud Blog

DECEMBER 16, 2013

First, while searching for barstools, I visited this page on the Crate&Barrel website: Next, I was distracted by Facebook, and navigated away from the site. Does your marketing automation solution track behavioral data, such as white papers your users have downloaded, or web pages they have visited? Let us know!

Buyer Personas 48

Buyer Personas Landing Pages Marketo Cross-Selling 48

Adobe Experience Cloud Blog

MARCH 28, 2011

by Maria Pergolino Internet math question: If you get 200,000 viewers to your website and 80% of them just check out one page, would you consider your website a success? However, if you are a B2B company dedicated to quality lead generation, a one-page hit won’t do you much good. A higher rate means your site was a one-hit wonder.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Vidyard

FEBRUARY 4, 2014

One option is to create a landing page requiring an email address or other information prior to full version content on the redirect link. You may already use this method, but it’s not always ideal as it can involve long page load times, more clicks, and the landing page is open to sharing and won’t be private.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Adobe Experience Cloud Blog

JULY 6, 2012

From our newly updated mobile email marketing white paper , here are our top 5 tips that you can utilize to ensure that your emails are optimized for all mobile devices: 1) Keep your subject lines short. In Marketo and most marketing automation applications, you are provided both a text and an HTML email.

Optimization 48

Optimization Mobile Marketing Landing Pages Marketo 48

The Point

MARCH 29, 2012

If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. One of the most effective ways to generate blog leads is to feature downloadable content – white papers, case studies, analyst reports – in your sidebar, and gate that content behind registration forms. Download Now. Download Now.

RSS 100

RSS Paper Case Study Case Studies 100

Industrial Marketing Today

DECEMBER 7, 2010

It is a fact of life that the bulk of your site visitors and/or conversions from landing pages are not ready to buy now. It is not just about posting a bunch of white papers, case studies, online demos and webinars on your website and hoping that someone will download and read. Why is lead nurturing important?

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Adobe Experience Cloud Blog

MARCH 17, 2011

Social Sharing - Social sharing links should be added to landing pages and emails to increase the chance of influencers, customers, and friends sharing your content with their audience. Check out Marketo’s Definitive Guide to Social Media. This will allow you to capture the ROI on your social media programs. Doing all 7?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Adobe Experience Cloud Blog

JANUARY 12, 2011

by Katie Byrnes The most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM , describes the key features offered by marketing automation systems as well as the various benefits of CRM systems and Marketing Automation systems can provide to your organization.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation CRM ROI 48

Adobe Experience Cloud Blog

JANUARY 12, 2011

by Katie Byrnes The most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM , describes the key features offered by marketing automation systems as well as the various benefits of CRM systems and Marketing Automation systems can provide your organization. Sixth-sense lead intelligence for sales.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation CRM ROI 48

Adobe Experience Cloud Blog

MAY 30, 2010

When it comes to landing pages, test, test, test. Testing is key to creating relevant and optimized landing pages. Consider the numbers: Sending visitors to an optimized landing page can convert twice the amount of clicks, which equates to a 200% improvement in lead generation efforts.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Adobe Experience Cloud Blog

NOVEMBER 8, 2011

Well, being a marketer at Marketo, the answer, one would assume, is the business marketer. Take some white paper bits, condense it to a paragraph, throw in a few bullet points. Well shucks, you got yourself a landing page, email, or both! The question I ask myself is obviously, “who am I marketing to?”

Business 48

Business Marketo Landing Pages B2B Marketing 48

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

They are usually people who have downloaded a white paper or an ebook from our website but done nothing else. If you drive traffic from a QR code to your home page and the prospect must zoom in 25 times in order to read your page, it will not work. You will want to optimize your landing page for a mobile browser.

Inbound Marketing 48

Inbound Marketing Trade Show Budget Programs Top of Funnel 48