Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. Really big. You just won’t believe how vastly, hugely, mind-bogglingly big it is.

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

MARCH 23, 2016

Chris Abraham’s latest webinar was about influencer marketing. You’ll get tools for your own influencer outreach campaign for as little as a bit more time than you’re already currently wasting on content marketing. . Content marketing is expensive in time and cash. You built it, where are they?

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Paid Search Agency Work Management 80

Brightedge

DECEMBER 9, 2021

Google’s market share sat at 87% in September 2021. Three factors are relevant when taking an active approach to link-building (which will typically take the form of outreach): Quality - Links from high-quality, trusted sites carry much greater weight than low-quality alternatives. Voice Search. Conclusion.

SEO 115

SEO Lead Ranking Lead Scoring Long Tail Marketing 115

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Biznology

FEBRUARY 24, 2014

If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement. IDENTIFY KEYWORDS THAT MATTER: The currency of the internet is keywords. This refers to “long-tail” vs. “short tail” keywords. Marketing Grader from HubSpot can tell you.

SEO 80

SEO Tools Tips Long Tail Marketing 80

seo.co

FEBRUARY 24, 2022

Not only do enterprise websites have much larger budgets for reaching massive scale on their outreach link building campaigns , they, in many cases, already have decades of links and content that have stood the test of hundreds of search engine updates and user scrutiny. There is a big difference between startup SEO and enterprise SEO.

Startups 98

Startups SEO Marketing Analytics Tools Domain 98

PureB2B

SEPTEMBER 1, 2021

The business world is steadily moving to become a speech-first market, and optimizing your company's website to appear in voice search results is a significant departure from traditional lead generation. The proper nurturing campaigns and outreach activities are created, tailored to the target demographic. Internet of Things.

Marketing AI 62

Marketing AI Top of Funnel Work Management Conversion 62

PureB2B

SEPTEMBER 1, 2021

The business world is steadily moving to become a speech-first market, and optimizing your company’s website to appear in voice search results is a significant departure from traditional lead generation. The proper nurturing campaigns and outreach activities are created, tailored to the target demographic. Internet of Things.

Marketing AI 62

Marketing AI Top of Funnel Work Management Conversion 62

Biznology

JANUARY 17, 2012

I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. If there are holes in the market–a vacuum–then filling that need will result in amazing success. Image via Wikipedia.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

SEPTEMBER 23, 2014

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. Long Tail Blogger Outreach.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Design is the New Marketing. Value is the Currency.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Biznology

OCTOBER 2, 2012

When I started in digital, what I did was called new media marketing. Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. The Social Media Marketing Cheat Sheet (kevinanchi.wordpress.com). And that’s your fault, man — own up! Related articles.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Webbiquity

JANUARY 19, 2010

4 ways to make long-tail search deliver by iMedia Connection. Craig Greenfield makes the case that “long-tail strategies…can create healthy, long-term growth for search marketers&# and provides a four-step plan for long-tail search.

Tactics 100

Tactics SEO Long Tail Marketing Best Practices 100

SmartBug Media

SEPTEMBER 6, 2019

Provides a snapshot of the huge digital footprint they leave behind as they consume content across the internet. Don’t you already have targeted marketing campaigns to catch buyers searching for your products on Google? Identifies who exactly is and is not ready to purchase your product or service. Isn’t that enough?

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Biznology

MAY 6, 2014

Sam Fiorella , Partner at Sensei Marketing , recently wrote “ Community Management: The 90-9-1 Rule is Dead ,” about how the old concept that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content. From Producers to Audience; from Hobbyists to Consumers.

Social Media 80

Social Media Media Internet Marketing Blogger 80

seo.co

JANUARY 20, 2021

Not only do enterprise websites have much larger budgets for reaching massive scale on their outreach link building campaigns , they, in many cases, already have decades of links and content that has stood the test of hundreds of search engine updates and user scrutiny. Organic gro. Content Catch-up.

Startups 69

Startups Marketing Analytics Tools Domain Ideal Customer Profiles 69

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. I’m doing a big influencer outreach right now on behalf of a technology startup. In addition, my staff is doing a long tail outreach, including upwards of 4,000 influencers. Sadly, that’s just step one: the initial outreach.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

APRIL 15, 2014

Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. And, even if your job is not in sales, business development, or business to business marketing, there’s a lot going on on LinkedIn you’ll surely want to spend some serious time exploring. Are you sure?

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

APRIL 30, 2013

You know how much I am obsessed with “ long-tail blogger outreach ,” right? Content Marketing Internet Marketing Social Media Marketing Anne Lamott Bird Bird by Bird: Some Instructions on Writing and Life Facebook linkedin Login social media twitter' I am a man possessed!

Social Media 80

Social Media Media Tips Long Tail Marketing 80

Biznology

JANUARY 29, 2013

This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. 20 Common Social Media Marketing Myths BUSTED (hubspot.com). Related articles. 10 Easy-To-Digest Small Business Social Media Tips (amsterdamprinting.com).

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Hubspot

SEPTEMBER 28, 2016

I f you are currently running a content marketing campaign, I'm sure that you have written and published a good amount of blogs. As a good inbound (or otherwise) marketer, I know this is the most obvious tip when it comes to helping your blog rank organically. But are they bringing in traffic? So what can you do about it?

Organization 28

Organization Tips Correlation Domain 28

Ambal's Amusings

OCTOBER 22, 2009

Tell us about Browse My Stuff and B2B Marketing Zone ? B2B Marketing Zone is a topic hub that I created with Tom Pick that covers B2B Marketing. Tom Pick and I really didn't see anyone who was specifically focused on B2B marketing. You have worked in multiple industries(IT, Services, eLearning, Internet etc).

Aggregators 100

Aggregators B2B Marketing Work Management Marketing Management 100

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I am an “earned media” social media marketer. I may well be mistaken.

Blogger 80

Blogger Outreach PR Media 80

Biznology

FEBRUARY 28, 2012

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. In my experience, one of the reasons why folks are loathe to engage in blogger outreach is because it is a little like going door-to-door looking for the ring. Image via Wikipedia.

Blogger 80

Blogger Outreach Long Tail Marketing Cable 80

Unbounce

MAY 24, 2021

It’s formatted nicely, you have persuasive calls to action (CTAs) throughout, and you’ve even included visuals that act as social proof (you marketing genius, you). Too many marketers and entrepreneurs miss the mark by thinking one creative asset is enough to cut through the noise of the internet and attract their ideal customers’ attention.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Biznology

DECEMBER 27, 2016

What’s even more exciting is that Earned Media PR and Marketing is still alive and well — you just need to not suck! The state of the blogger outreach union ten years on. Influencer marketing should not be about collecting influencers. Influencer outreach is more PR than marketing or advertising.

Best Practices 146

Best Practices Long Tail Marketing Blogger Outreach 146

Biznology

NOVEMBER 8, 2016

Back in 2006 when I started doing online public relations, blogger outreach was a minefield. They were what they were blogging about first and about the Internet , the publishing platform, and the technology second or even third. So, welcome all you online influencer marketers , and you’re welcome! Solid ground?

Blogger 156

Blogger Paid Search Agency Long Tail Marketing PR 156

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.”

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Biznology

FEBRUARY 25, 2014

If you want to be heard above the din of the Internet , you need to speak clearly and with persistence. The Internet is the busiest, loudest, most distracting place ever created. And, in social media marketing, most of us are unknowns, most brands are unknown, and most services too. Persistence. It’s understandable, really.

Paid Content 80

Paid Content Blogger Long Tail Marketing Outreach 80

Biznology

SEPTEMBER 10, 2013

Read more… Fire for effect when you can’t get a bead on your market — What I’ve learned is that if you cannot target your dream customer directly, you can target everyone around him. Only recently has the Internet become ubiquitous and global in a real way. Simply put, blogger outreach is scary. For real effect.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Biznology

JUNE 14, 2016

Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. If you’re an aggressive email marketer, GoDaddy can really zing you if they, for whatever reason, are displeased by your behavior. OK, now on to tools.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

accelerate agency

FEBRUARY 12, 2023

An effective strategy, whether developed in-house or through a professional SaaS SEO agency, is vital to achieving sustainable growth and success in the SaaS market. Whilst algorithms, market trends and best practices may evolve over time, the core principles of SEO remain unchanged. Anchor text: saas marketing budget.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Single Grain

MAY 6, 2021

KPI-based SEO reporting leads to better allocation of marketing spend. If you are a newbie Internet marketer looking for a simple SEO report template to offer to your clients, then this document is for you. What's included in the report: A summary of the link outreach efforts and results.

Template 145

Template SEO Lead Scoring Lead Ranking 145

Single Grain

JUNE 26, 2020

So what do marketers do? The biggest advantage of a proper A/B testing process is that marketers can understand how even the tiniest changes can have a positive impact, such as: Moving the “buy” button from right to left. With Google Optimize , marketers can use existing Analytics metrics as a starting point. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Biznology

OCTOBER 18, 2016

To guest lecture at Professor Shashi Bellamkonda ‘s Social, Mobile and Search Marketing class at Georgetown University School of Continuing Studies , XCPD-732. Micro-Influencer Marketing is 1% Inspiration, 99% Perspiration. Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers.

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Following up twice after the initial email outreach.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

accelerate agency

JANUARY 10, 2021

It’s for that reason that the SaaS market has been growing year on year for over a decade. That means building successful acquisition and marketing strategies. Market saturation means there are no longer any silver bullets or quick fixes. . How the SEO Strategy is Mapped to the Marketing Funnel . Link Building for SaaS

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69