KoMarketing Associates

FEBRUARY 18, 2020

Only 36% of marketers measure the frequency of shares and interactions on social media, and 34% measure search volumes. Most marketers are directing their funds toward Facebook (34%), followed by Instagram (14%), YouTube (13%) and Twitter (13%). 18%) now goes toward social media. Email made up 13% of average ad spend in the U.S.,

Social Media 157

Social Media Social Marketing Ad Frequency Media 157

KoMarketing Associates

APRIL 27, 2017

So while it’s important to refresh and generate new leads at the top of the marketing funnel, it’s also crucial to be able to continually interact and nurture high value potential customers through any means necessary. Twitter Tailored Audiences. Multiple decision makers and influencers. LinkedIn Account Targeting.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

FEBRUARY 13, 2020

Offer high quality and interactive content. Interactive content, in particular, is a fundamental way to better understand potential buyers and help sales close more deals. DemandGen research found that 86% of buyers prefer interactive content they can access on demand, compared to static content formats. Final Thoughts.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

AUGUST 27, 2019

TripAdvisor has a Twitter account that’s just for their hotel partners that have listings on their site. Not only do they do a great job serving the community of hotel owners and managers that want to connect with them, but they also have a very visually appealing Twitter profile. Interaction With Community. Custom Images.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

APRIL 10, 2020

Take snapshots of quality interactions with target markets. We would love to hear your thoughts through LinkedIn and Twitter to continue the discussion. In social media marketing specifically, it is imperative to illustrate examples of how campaigns connect with target audiences and to highlight successful engagements.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

MARCH 10, 2021

Are you still doing Twitter B2B marketing like it’s 2018? Twitter launched way back on March 21 st of 2006, which can make it feel like a dinosaur compared to platforms like Clubhouse and Tiktok. But Twitter is still a core part of most B2B social media marketing strategies. Twitter for brand awareness.

Twitter 295

Twitter B2B Marketing B2B Paid Search Agency 295

KoMarketing Associates

AUGUST 5, 2015

Share that blog post on Twitter , with perspective on why its great (make sure to reference their Twitter handle as well). Retweet another person’s discovery on Twitter as well. All of the positive, little ways we interact with others online provide tremendous, long-term value , even if there is not an immediate return.

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

DECEMBER 17, 2019

Focus on Interactive Content. Video can be a great asset for B2B content marketers: 86% of buyers prefer interactive content they can access on demand. Share with us on Twitter @KoMarketing ! Here are 5 metrics you should know to measure content marketing ROI. Source: DemandGen.

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

KoMarketing Associates

JANUARY 22, 2019

While it may seem inherently “good” to increase impressions and broaden your audience, the true value of social media marketing comes from actually reaching your target audience and directly interacting with stakeholders that can push the needle and help you make a sale. Who are they interacting with and how often? The list goes on.

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

KoMarketing Associates

MARCH 14, 2017

average interactions per post per 1,000 followers. In contrast, many businesses have low average engagement ratios on Twitter, but the construction products industry sees the highest levels of engagement with 21.16 Of the 13 industries analyzed in this report, 12 had the highest engagement ratio on Instagram.

Linkedin 121

Linkedin Ad Building B2B Marketing Budget Creation 121

KoMarketing Associates

JUNE 4, 2019

Twitter – New and existing users – Increasing brand awareness. Interests based on user interactions and “likes”. Facebook also offers a variety of ways to advertise to customers that have already interacted with a business. Quora – Top of the funnel users – Improving company thought leadership. Demographics.

Facebook 121

Facebook Paid Search Agency Ads Campaigns 121

KoMarketing Associates

NOVEMBER 2, 2017

This creates fun content that showcases your brand’s interaction with the community and in exchange offer participants the chance to win prizes or free products. In addition, it’s a great way to generate additional audience interaction. Not sure what to cover or how to format your findings? Use a hashtag (e.g. Final Thoughts.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

DECEMBER 18, 2014

Tactic #1 – Create Segmented Private Lists on Twitter and Monitor w/ TweetDeck. Tactic #2 – Use Topsy or Buzzsumo to See Who is Sharing Your Content on Twitter. Is your content team creating valuable resources that are getting mentioned around Twitter? Bonus: Running a Twitter chat? Are you using IFTTT?

Social Media 120

Social Media SEO Media Link Building 120

KoMarketing Associates

JULY 23, 2019

Many B2B companies are in attendance at industry events where they network with industry experts, establish thought leadership, and interact with potential and existing clients or customers. higher on Twitter for videos that work without sound versus those that do not. In fact, ROI is 1.8X Expert Interviews and Thought Leadership.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

NOVEMBER 27, 2018

With these questions in mind, we decided it would be beneficial to share some of our recent interactions with clients from various industries, and shed some knowledge on common inquiries. Twitter also launched their Twitter Ads Transparency Center, where you can plug in any username and see their active ads for the past 7 days.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

MARCH 30, 2017

A Multi-Channel Approach: It’s no secret that buyers interact with brands across a variety of channels and platforms like email, social media, and on their mobile devices and tablets. Each of these social media sites allows you to interact and communicate with your target audience in unique ways. Top Social Media Sites.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

MAY 22, 2014

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). Twitter recently announced that it will be joining the mobile app advertising battle. Helpful Resources.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

AUGUST 12, 2020

By developing well-targeted and specific snippets that are relevant to your industry and utilize the proper category, you can ensure that a flow of well-targeted B2B users sees and interacts with your ads. Tell me all about them via Twitter. This, in turn, will lead to more conversions, and ultimately, better return on investment.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

APRIL 23, 2019

Identifying not only who is interacting with your company on social media, but what they are using social media for (such as research, personal entertainment, professional connections, etc) will make a huge difference in the rest of your messaging and strategy. What Platforms Should I Be Using? What Is My Hashtag Strategy?

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

OCTOBER 5, 2017

By offering convenience, Casper was able to remove some of the initial hesitance that some attendees may have felt when it comes to interacting with a brand. A negative experience offline or online can translate to less interaction and sales across the board. Consistent messaging is also crucial to building credibility.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

AUGUST 15, 2013

While website reporting tools and social media applications like HootSuite provide data on referral traffic and click thru’s, Twitter also offers a free set of traffic metrics via Twitter Analytics. From the Twitter reporting dashboard, users can get information on two important components of their Twitter profile: 1.)

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

MARCH 15, 2016

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. You can also promote your content on Twitter and LinkedIn to get it in front of more people.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

NOVEMBER 29, 2018

Why do you think this is the case, vs. platforms such as LinkedIn, Twitter, etc.? To engage new prospects, make sure your website includes content that directly addresses the concerns of customers that are likely interacting with your brand for the first time. Looking back on this, I think this may have been slightly misworded.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

KoMarketing Associates

DECEMBER 27, 2012

It’s such a cool way to look at Twitter accounts and figure out how to really target the right people. You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. Heroes and Hashtags: How 9 Fictional Characters Would Use Twitter – Ed Hadley.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

JANUARY 29, 2019

Social media interactions – pay attention to the hashtags that drive the most engagement and always track retweets, shares, mentions, etc. Twitter Ads : Use audience and keyword targeting to serve your content to demographics that fit your needs. Create CTA Banners. Let’s go back to earlier in this post.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: By tracking the way a customer interacts with your content throughout their entire customer journey, you’re able to gain valuable insights into how your content is performing and resonating with your target audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

JANUARY 27, 2014

Twitter users who see tweets from B2B tech brands are more likely to visit the sites of these brands. Twitter can be a great place to answer questions about your product and/or industry, disseminate important company information, interact with potential and existing customers, and so much more.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

KoMarketing Associates

MARCH 5, 2019

There are multiple templates that can help you create your buyer personas, one of my favorite is Hubspot’s interactive “ Make my persona tool ” and Marketo’s cheat sheet for creating your marketing personas. You can also reach me out on Twitter. Above all, the goal is to always make them come back to your site.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

APRIL 30, 2012

Twitter-specific metrics (followers, follower/following ratios, frequency of updates, influencer metrics such as Klout score). Facebook-specific metrics (likes, interaction ratios). Google+ specific metrics (number of included circles, interactions). Frequency of blog posts. Site Owner-Specific Metrics.

Link Building 120

Link Building Lead Scoring Lead Ranking SEO 120

KoMarketing Associates

APRIL 7, 2015

For example, if one of your goals is to dramatically grow your Twitter followers, you may not be as picky about who you’re following. When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. on a weekday.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

AUGUST 6, 2019

In coordination with buyer journey mapping , personas help marketers conceptualize how target audiences may interact with an organization and associated solutions. Connect with me on LinkedIn or Twitter to share your thoughts and perspective. The Seven Phases of the Buyer Experience Journey.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

AUGUST 14, 2014

or simply pique the interest of someone that wants to learn more about a product or industry (blog posts, industry news, social interaction, etc.). Content can be used to make an immediate call to action (whitepapers, email campaigns, etc.)

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

KoMarketing Associates

APRIL 30, 2019

Well, the same is true in marketing and sales – we always have to keep our eyes on the ball, which in business, means producing sales and marketing collateral that hits the exact buyers we want to interact with. Feel free to drop a comment below or connect with me on Twitter to keep this conversation going!

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

APRIL 11, 2017

It also opens up a great array of opportunities for B2B marketers since they can take advantage of desktop features like larger screens and more advanced browsers to build more compelling experiences like interactive video or in-video forms. Catch her on Twitter at @ Kimbe_Mac.

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

KoMarketing Associates

OCTOBER 13, 2016

Another great way to increase leads on your site is to start interacting and engaging with influencers and your target audience off-site. In addition to LinkedIn, Twitter is another great platform to drive B2B leads. Engage on Social Media. In fact, KoMarketing recently published an in-depth piece on this topic. Last But Not Least.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Marketing & Strategy 120

KoMarketing Associates

AUGUST 26, 2020

It’s not Twitter. No live streams shorter than 10 to 15 minutes because there won’t be enough time for the audience to increase and interact. But even more importantly, using video from other platforms may result in low engagement rates, simply because the content is not platform-specific. It’s not Facebook. It’s not YouTube.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

JUNE 19, 2014

With social now positioned as a legitimate marketing channel with genuine customer (and potential customer) interactions, there’s a lot of great information coming out of the social media department. In the example below, our friend Brian Wallace of Nowsourcing , was looking for a time tracking app on Twitter.

Social Media 120

Social Media SEO Media Keywords 120