Crimson Marketing

FEBRUARY 23, 2015

Every year, digital touchpoints increase by 20% “as more offline consumers shift to digital tools and younger, digitally oriented consumers enter the ranks of buyers.” Engaged and informed buyers constitute 42% of those who “use digital tools for both consideration and the more intensive evaluation stages of their journeys.”

Branding 100

Branding Brand Identity Touchpoints Word of Mouth 100

Crimson Marketing

APRIL 30, 2013

Sometimes its hard to know where the best conversations and interactions are happening. Sometimes we’re not 100% sure ourselves where we need to be to start the right engagements. ” And I couldn’t agree more.

Linkedin 100

Linkedin Tips Generation Marketing Qualified Leads 100

Crimson Marketing

SEPTEMBER 26, 2014

Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. To better understand the practices of our 500 firms (both average-growth and high-growth), we asked them to rank both their usage of a wide variety of tools.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Crimson Marketing

DECEMBER 16, 2014

Marie explains Check Point’s corporate marketing mix amongst digital and physical, shares how they generate inbound leads and explains why trust and connection are what matter, whether they emerge from modern marketing technology or face-to-face interaction. Marie shows how this builds synergy and eliminates finger pointing. “Our

CMO 100

CMO Paid Search Agency Transparency Lead Nurturing 100

Crimson Marketing

JUNE 30, 2014

Business leaders are armed with greater decision-making power since the development of marketing technology and analytics tools. Recognize that the buyer’s journey has become more dynamic than it was in the past, and buyer behavior is influenced by multiple touch points and interactions. . How do you make better decisions?

Analytics 100

Analytics Allocation Marketing Proposals Comparison 100

Crimson Marketing

JUNE 12, 2013

You start by utilizing the multitude of listening and measurement tools available to you to monitor conversations, follow growth and engagement, and watch what your closest competitors are doing. Many companies maintain focus on their own social efforts and completely ignore those of their competitors. You just do what works best.

Social Media 100

Social Media B2B Marketing Studies Social Marketing 100

Crimson Marketing

APRIL 29, 2015

As marketers, you like to push boundaries and stay on the cutting-edge of tools and technologies available to you. Make sure the experience provided through your B2B marketing technology is easy to understand and allows for instant buyer interactions and connections. ” Why choose marketing technology?

Branding 100

Branding Brand Identity Work Management Marketing Management 100

Crimson Marketing

MAY 13, 2015

Scott Brinker, cofounder and CTO of ion interactive , and Jason Heller , global leader of McKinsey Digital Marketing Operations, explain that the most important changes businesses must make to take advantage of technology often have little to do with the technology itself. Bring on the platform age.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Business 100

Crimson Marketing

JANUARY 16, 2014

“They will spend longer on your website and more time interacting with your brand. For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.” Your viewers will do this for you as long as they’re engaged. million, so say Forrester’s researchers.

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Crimson Marketing

APRIL 23, 2015

” – Ardath Albee, CEO and B2B Marketing Strategist at Marketing Interactions. B2B companies need a clear vision for how they plan to use their buyer personas: “Unless both the information needed and the use of personas is understood, they become a useless checklist item filed away in the archives.”

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

FEBRUARY 9, 2015

” Digital tools and innovation have made it possible for marketing to make a real-time impact on business functions that was not possible in previous years. “Customers want to interact with stories and modify them on social media. Because marketing owns the customer experience, they are moving into a more substantial role.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

MAY 1, 2015

Brand research: “Over 70% of B2B buyers use social media as a research tool. It becomes possible to interact with decision makers throughout the sales process, using educational resources, peer recommendations, and decision-making advice to make sense of a confusing buying journey. Industry e-zines.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

JULY 10, 2013

Brands and buyers have a special way of interacting with each other. “Customers demand a seamless experience regardless of the channel or device they use to interact with the brand.” This becomes a consistent voice and interaction for the buyer, and has a higher chance of leading to repeat business.

Advertising Channels 100

Advertising Channels Advertising Agencies Marketing Management Multi-Channel 100

Crimson Marketing

AUGUST 16, 2013

This newly released Facebook tool can be a great way to narrow down your demographic and use your advertising money wisely. How will people interact? Graph Search has exciting potential to be your very own version of Google, Yelp, and LinkedIn all rolled into one.”. Focus on your content being smarter.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Mobile Advertising 100

Crimson Marketing

SEPTEMBER 16, 2014

It may be available from marketing intelligence systems like InsideView, or from social listening tools like Radian6. The good news is that most of these tools are integrated with leading CRM systems, so your job isn’t one of integration, but rather, one of education and change management to help sales become effective with these tools.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

JUNE 20, 2013

When the change management process is slow, the people who interact directly with the marketing automation system will only be able to implement parts of that system. In most cases, members of the marketing team are trained in the new software, and they usually have an understanding of what change management is needed.

Demand 100

Demand Lead Ranking Work Management Marketing Management 100

Crimson Marketing

JULY 9, 2015

Every interaction provides a rich source of information about buyer behavior. Invest in IT architecture purpose-built for real-time processing and decision-making: distributed storage and processing, scalable analytical tools, and visual dashboards. Use it to make your contextual picture of buyer behavior fuller.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100