Oktopost

NOVEMBER 22, 2023

The first step to a successful social media strategy is finding the right platforms to reach your audience: LinkedIn: With over 64 million decision-makers and thought leaders on LinkedIn, this platform is prevalent for B2B marketing strategies and lead generation.

Social Media 117

Social Media Trends Media B2B 117

Marketing Insider Group

JUNE 14, 2021

Over 500 hours of content are uploaded to YouTube every minute. On YouTube, you can create a library of video content for your followers. YouTube is also an excellent channel for building brand awareness. You can also embed YouTube videos on your website. LinkedIn is almost split 50-50 between male and female users.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

SocialPilot

JANUARY 15, 2024

Webinars are the most common types of business-related video. More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35. Social Media Video Trends for Linkedin 61.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3. Contents 1.

Webinar Metrics 76

Webinar Metrics Lead Ranking Lead Scoring Work Management 76

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3. Contents 1.

Webinar Metrics 65

Webinar Metrics Lead Ranking Lead Scoring Work Management 65

ClearVoice

JULY 6, 2021

Videos that feature interactive elements at the beginning of the video have the highest conversion rate (8.7%). Conversion rates for videos with interactive elements at the end of the video are significantly higher than videos with interactive elements in the middle of a video. YouTube video stats. YouTube ).

Stats 98

Stats Video Marketing Planning Emarketing 98

Heinz Marketing

FEBRUARY 16, 2023

Unlike other social media platforms like LinkedIn, TikTok does not allow pages to create a “landing page” outside of the profile page. Like Twitter, engagement on TikTok tends to skew negative with about 34% of user interactions being negative, according to a 2020 report by Digiday.

B2B Marketing 102

B2B Marketing B2B Paid Search Agency Ideal Customer Profiles 102

ClearVoice

DECEMBER 18, 2023

You can invest in Customer Relationship Management (CRM) software to track and score each lead’s interactions accordingly. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. Don’t abandon the self-service experience.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

sagefrog

FEBRUARY 7, 2024

You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences. Live streaming, webinars, and short-form videos are gaining popularity, providing various options for B2B marketers. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Oktopost

OCTOBER 30, 2023

This new solution, built specifically for revenue teams, empowers organizations to seamlessly route social intent data directly to the email inbox of the most relevent revenue team member, equipping them with unparalleled insights into customer interactions and behaviors across social media platforms.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Oktopost

SEPTEMBER 22, 2021

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. Conquer LinkedIn. LinkedIn is the golden child of social media marketing for B2B marketers. Facebook Ads.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Outgrow

SEPTEMBER 12, 2022

This triggers users to find out that Outgrow is an interactive content platform, where you can create personalized assessments, calculators, quizzes, recommendations, and widgets that build trust and help customers. . LinkedIn- Refine Labs. LinkedIn is the largest platform for professional networking in the world.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Sprout Social

SEPTEMBER 2, 2022

Additional resource: Webinar: Supercharge your marketing strategy with social. Social Media Marketing Foundations (LinkedIn Learning). Leveraging Social Media and Your Leadership Team During a Crisis (Sprout Social-sponsored webinar). Type: Webinar. Introduction to Social Media Strategy (LinkedIn Learning).

Social Media 118

Social Media Training Course Resources 118

Martech

MARCH 31, 2023

They typically have websites, newsletters, podcasts and webinars. Common offerings include webinars, white papers, user communities and user conferences. These groups may have LinkedIn groups, Slack workspaces or listservs. Start a podcast, blog or YouTube channel. These are worth following. Hold expert open office hours.

Work Management 106

Work Management Marketing Management Training Vendors 106

Marketing Insider Group

APRIL 6, 2021

You can link to guides, instructions, or webinars that explain next steps. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel. Today, many businesses are creating apps to remain relevant and give their customers an easy way to interact with their brand.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Webbiquity

MARCH 31, 2022

Additionally, you may consider organizing a webinar or masterclass together with an influencer whose audience you want to reach. Predictive analysis allows marketers to track, manage, analyze and optimize customer interactions across different channels, which means they no longer have to rely on multiple tools or platforms.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Vidyard

MAY 21, 2021

Here’s where product overview videos can come into play, as well as how-to videos and solution-based webinars. You don’t want to go through all the effort of making a video, sending it through email or LinkedIn and then not close the deal because the viewer didn’t get a prompt to book a meeting with you.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Biznology

MARCH 1, 2019

For technology-related videos, YouTube rules. YouTube is top destination for viewing technology-related videos (79%), followed by vendor websites (64%) and tech content sites (58%), and social feeds (34%). Social-feeds-wise, it’s worth noting that this group uses LinkedIn for business much more than Facebook, Twitter, or YouTube.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Go Beyond SEO

MARCH 13, 2024

LinkedIn is ideal for connecting with professionals in your industry and sharing thought leadership content. Regularly posting high-quality content and interacting with your audience through comments, likes, and shares can help increase your visibility in social media algorithms.

Social Media 78

Social Media Media Brand Identity Branding 78

Martech

SEPTEMBER 11, 2023

”’ moments — some of them anxiety-producing — have been incited by the power of generative AI and its ability to mimic human interactions, create human likenesses, and quite frankly demonstrate the presence of a sort of collective humanity. Midjourney portrait plugin, Picsi.AI , that allows users to easily create personalized portraits.

Marketing AI 131

Marketing AI Generation Work Management Marketing Management 131

KoMarketing Associates

APRIL 27, 2017

So while it’s important to refresh and generate new leads at the top of the marketing funnel, it’s also crucial to be able to continually interact and nurture high value potential customers through any means necessary. Early-bird registrations or discounts to events, webinars, or other industry specific trade shows.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. View the Webinar Recording. Interactive Content. I often see there are many articles that claims that their are some of the tools available to create interactive content. Your thoughts?

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

LeadSquared

OCTOBER 23, 2016

That is exactly what Aditi Ohri , is trying to answer in this webinar. With over 5 years of experience in social media marketing, she talks about the subtlety of designing a Social Media Marketing Strategy in this webinar. View the webinar recording. For more insights on viral video marketing, watch this webinar.).

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Optinmonster

MAY 11, 2023

If you’re a B2B brand selling to other business owners, LinkedIn is probably the best. People often use YouTube as a search engine to find video tutorials, reviews, product showcases, and more. They might not land on your website but they could see your videos on the YouTube platform.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions. ” Frequently Asked Questions How often should we analyze our marketing data?

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Valasys

APRIL 29, 2021

LinkedIn is an extraordinary platform to interact with nearby customers just as other entrepreneurs. LinkedIn will propose friends or companions with company suggestions as per your past interaction and research data on the platform. Leverage Online Evens or Webinars for getting attendees. Build a bigger network.

WOMM 52

WOMM Tips Word of Mouth Business 52

Outgrow

FEBRUARY 14, 2023

Utilize Interactive Content Marketing Interactive content encourages maximum user participation by making content posting a two-way communication. Interactive content types such as Quizzes , Calculators , and Chatbots attract leads and give maximum conversion rates. It drives connection, interaction, and customer data.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Marketing Insider Group

SEPTEMBER 28, 2020

LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week. An AI algorithm also automatically serves up suggested content based on previous interactions with the site. Intermedia Cloud Communications Blog. Content such as “New Study Finds More Than Half of U.S.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Parse.ly

JUNE 11, 2020

This is why you often see the same company with recurring ads on YouTube — they’re paying for that exposure. For example, you can use Google Ad Manager for Google Ads, Facebook Ads Manager for Facebook Ads, LinkedIn Marketing Solutions for LinkedIn, etc. How to track paid media. Paid ads are specific to different platforms.

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

PureB2B

MARCH 31, 2022

These conventional tactics place significant importance on personal, face-to-face interaction with customers to facilitate the sales journey. Nowadays, it’s a key tool customers use to identify potential new vendors, with the most popular channels being: YouTube LinkedIn Twitter Facebook. Social media has matured in a big way.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

Vidyard

MAY 2, 2014

Alright, so you’ve got an important webinar to promote, but you’re an enterprise mobility management and security solutions company. Placing a shorter “trailer” video on the registration page, and using a full-length version for extended promotion, the goal of the video was to get more webinar subscribers.

Webinar Metrics 50

Webinar Metrics Enterprise Management Brand Identity Branding 50

Vidyard

NOVEMBER 6, 2018

Winner: No Lift Install System Runners-Up: River Pools, Synthio Honorable Mentions: Leighton Interactive, Mango Languages No Lift Install System provides a unique solution for countertop installation professionals that the written word just won’t do justice.  “The results have been amazing.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

APRIL 21, 2020

Traditional face-to-face interactions are becoming less common, and many in-personal events and gatherings have moved to virtual online formats that span a global scale,” says Ashish Agarwal, Head of Digital Marketing and Strategy at Zycus. They had been busy uploading on-demand webinars, executive interviews, and product demos to YouTube.

Enterprise Management 71

Enterprise Management Organization Work Management Video Marketing 71

Optinmonster

APRIL 11, 2024

Related content: How to Create a Winning Email Marketing Strategy 9 Ways to Grow Your Email List With Social Media Host Twitter Chats Create Facebook Ads Promote Your Gated Content Leverage LinkedIn Groups Run a Giveaway Contest Create CTA Cards on YouTube Capture Leads on LinkedIn Host Webinars with Google Meet Leverage Instagram Stories 1.

Social Media 89

Social Media Media Ideal Customer Profiles Lock-In 89

Vidyard

OCTOBER 27, 2019

Webinars and recorded webinars. The most popular ones are webinars, demos, and explainer videos, according to the 2019 Video in Business Benchmark Report. Social media: LinkedIn Facebook, Instagram, Twitter, and more. As always, Google was looking ahead when they bought YouTube all the way back in 2006. video SEO)?

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Leadspace

FEBRUARY 19, 2018

But the changing demographics of B2B customers, as well as the increasingly digital landscape, have affected how customers buy, where they go to buy, and how brands interact with them when selling. Use webinars to supplement live events. And why should they when they can attend an online event like a webinar instead?

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99