DiscoverOrg

JANUARY 2, 2019

Customer engagement data is extremely valuable; it tells a story about how your customers specifically interact with your product, completing a feedback loop. What features or functions are the most popular and should be prioritized for maintenance and updates?

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

DiscoverOrg

JANUARY 11, 2017

Since most B2B buying decisions involve 6 people, even better that I can immediately see who the 6 key stakeholders are in my process, what their background is, and how to interact with them directly. In sum, data just is. Verified data builds confidence.

Video Marketing 120

Video Marketing Sample B2B Sales CMO 120

DiscoverOrg

MARCH 3, 2017

Onboarding programs with live and online interactive training. Technology continues to rapidly change how buyers and sellers interact. Second, is the investment the organization makes in training and coaching their sales team , gathering and distilling important information, and developing and disbursing content. Role playing.

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120

DiscoverOrg

NOVEMBER 17, 2016

A successful B2B purchase takes on average between 11 and 17 buyer/seller interactions according to Sirius Research – the resulting complexity, orchestration and data volume needs to be managed. Increasing pressure on quota attainment further adds to the mix.

Marketing Automation Services 120

Marketing Automation Services Blast Campaigns Work Management Marketing Management 120

DiscoverOrg

FEBRUARY 19, 2016

However, you can leverage the interaction by reaching out their boss or their boss’s boss and referencing your conversation with their colleague. Having access to a robust and accurate sales intelligence solution will help to fill in the blanks, further qualify those leads and allow for deeper segmentation in your follow up.

Account Based Marketing 120

Account Based Marketing Lead Ranking Paid Search Agency ABM 120

DiscoverOrg

OCTOBER 19, 2017

Engagement data aggregates activity from all the people who interact with your company at the account level. Intent data shows what people at companies are searching for and consuming on the internet (not just your website). Intent” is based on prospects’ current interests ; for example. Engagement.

Account Based Marketing 184

Account Based Marketing Ideal Customer Profiles Planning Lead Ranking 184

DiscoverOrg

FEBRUARY 9, 2017

AccountView is an interactive dashboard that enables sales and marketing teams to identify new prospects based on attributes of their best customers. What if there was quick and easy way to analyze your customer profile, hone in on the attributes of the ideal customer, and use it to find lookalike accounts and contacts? Now there is!

Ideal Customer Profiles 120

Ideal Customer Profiles Account Based Marketing ABM Demand Generation 120

DiscoverOrg

JANUARY 29, 2019

In any sales interaction, you want to be a thought leader. Are you guys able to glean information quickly and easily from your analytics tool?”. You don’t even have to mention the target tech itself,” says Battey. “In And if you’re magically hitting all the pain points, you’re cementing that authority.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

DiscoverOrg

MARCH 24, 2016

Below, we’ve outlined five distinct prospects you might interact with on any given day, along with a quick guide to speaking their language: 1. By picking up on subtle cues and discovering who you’re prospecting to from the start, you can do exactly that. The Commander. Voted most likely to wear black turtlenecks. Not here to make friends.

Personalization 120

Personalization Cross-Selling Thought Leadership Sample 120

DiscoverOrg

FEBRUARY 1, 2019

Claire: Does this type of interaction feel intrusive or off-putting for prospects? Their company at minimum. Another way of looking at web chats is that they are just another active popup. (Of Of course, Tellwise goes beyond that.).

Tips 120

Tips Outreach Sales Qualified Leads Click Rate 120

DiscoverOrg

AUGUST 14, 2018

We delivered that content via targeted marketing ( nurture emails, display ads, social media interactions – it can even be an in-person discussion starter!). Between the map you’ve made above, and the ROI data from your attribution tool, your content can now be targeted, actionable, and ready for deployment.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

DiscoverOrg

AUGUST 14, 2018

We delivered that content via targeted marketing ( nurture emails, display ads, social media interactions – it can even be an in-person discussion starter!). Between the map you’ve made above, and the ROI data from your attribution tool, your content can now be targeted, actionable, and ready for deployment.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

DiscoverOrg

FEBRUARY 6, 2019

But if we can then target others within the organization and leverage that interaction – conveying some of the passion that they felt while they were at the event with you – your message is going to connect in a way that is much more unique. But these things generally fizzle over time. Afterwards … not so much.

Video Marketing 29

Video Marketing Cross-Selling Sales Cycle B2B Sales 29

DiscoverOrg

AUGUST 23, 2018

One client may prefer email-only interactions, while others check Twitter, or live on LinkedIn. Interact with the information they share to further establish your presence. You can’t just pick one method and be done with it. There’s so much more you could be using.”. Connect with the DiscoverOrg community on LinkedIn!

Social Media 197

Social Media Social Networks B2B Sales Linkedin 197

DiscoverOrg

AUGUST 23, 2018

One client may prefer email-only interactions, while others check Twitter, or live on LinkedIn. Interact with the information they share to further establish your presence. You can’t just pick one method and be done with it. There’s so much more you could be using.”. Connect with the DiscoverOrg community on LinkedIn!

Social Media 120

Social Media Social Networks B2B Sales Linkedin 120

DiscoverOrg

MAY 7, 2019

Nothing beats face to face interaction, and when you can leverage those new relationships to get in front of the budget holders at target accounts it helps boost your credibility. DiscoverOrg has more integrations than any other data provider.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

DiscoverOrg

MAY 19, 2017

The turning point was data – information about which users were interacting with their content – which alerted the sales team to a universe of prospects and sparked the rapid growth for which the company is known.

Top of Funnel 136

Top of Funnel Paid Search Agency Salesforce.com Digital Marketing Funnels 136