Act-On

APRIL 29, 2024

Lead scoring tools: lead enrichment Lead enrichment tools like ZoomInfo supplement your first-party data (like form fills and website tracking) with third-party information. Our intention is that you continue to take a look at Act-On and the other content we have that supports your business.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Zoominfo

DECEMBER 28, 2020

Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. How do you access buyer intent data?

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

JANUARY 4, 2022

“When we talk to marketers, one of their biggest challenges is getting data to flow efficiently across their systems,” says Arjun Pillai, senior vice president of products and growth at ZoomInfo. Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ).

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Zoominfo

JANUARY 23, 2021

link] — ZoomInfo (@ZoomInfo) January 20, 2021. Get Social with Your Prospects. For the B2B sales rep, social media channels like LinkedIn and Twitter are a gold mine for connecting with potential leads. With some Holmes-like social listening, you can get to know a prospect’s interests.

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

MARCH 17, 2021

link] pic.twitter.com/ym7pQvVpZS — ZoomInfo (@ZoomInfo) October 20, 2020. A reliable SEO checklist also helps optimize your content to make it more search-engine friendly and help it match user intent. Explore Social Media. This should include optimizing title tags, meta descriptions, and URLs.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Marketing Insider Group

JULY 10, 2023

CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. Buyer Intent Data Buyer intent data is an exploding field that uncovers online behaviors from your target audience. Learn everything you need to know about decision-making strategies. Image Source 2.

Budget Programs 226

Budget Programs Marketing Automation Services CMS Development Marketing Budget 226

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Check out this cold-calling poll on ZoomInfo’s Twitter page. I think COVID has humanized people.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Cold calling has become even more effective.” — Zach Stoia, account executive, ZoomInfo. Source: U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

The ABM Agency

APRIL 15, 2021

Intent data is an essential piece of the account-based marketing puzzle. As importantly, intent data can pinpoint signals in a buyer’s journey that lets you know what their next step might be, helping you target them with personalized, contextual messaging. Reading Time: 4 minutes. What Does Bombora Do?

Bombora 98

Bombora Intent Data Marketing Automation Services Intent 98

Zoominfo

FEBRUARY 3, 2023

Data-backed chatbots can also use company metrics, news, and buyer intent signals to direct conversations and effectively route leads to the right salespeople when buyer interest is high. Social Media Campaigns A good rule of thumb for social media campaign conversion rates is between 2-5%.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Zoominfo

NOVEMBER 20, 2023

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Valasys

APRIL 3, 2023

Intent data marketing in 2023 can provide you with a comprehensive view of your most valuable customer profiles and give you a competitive advantage in this area. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Zoominfo

JUNE 13, 2018

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness. Click to Tweet! Click to Tweet!

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

Outgrow

FEBRUARY 4, 2022

Your Guide to B2B Intent Data in 2022. From data through website sessions to data from search engines, data around user intent can be a marketer’s heaven as it has the potential to transform the way you interact with your prospects. What Is Intent Data? What Are Some Examples of Intent Data? First-Party Intent Data.

Intent Data 52

Intent Data Intent Peer-to-peer Outgrow 52

Zoominfo

MARCH 9, 2021

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. Clear journey mapping helps to reduce the number of steps between a buyer having the intent to purchase and becoming aware of your product or service.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

MAY 25, 2022

ZoomInfo has several integrations, proprietary technologies, and methods of collection that profile over 8 million technology pairings in the categories of enterprise applications, hardware/OS/systems environment, virtualization, security, and networking. Intent and opportunity data are hallmarks of sales intelligence.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. It piques interest.

Examples 88

Examples Zoominfo Work Management Webinar Metrics 88

Zoominfo

SEPTEMBER 14, 2020

Some called it “a social media trend that did nothing to provide real traction ,” while others argued that it was drowning out black voices instead of amplifying them. When it comes to activism on social media, raising questions about the intentionality, sincerity, and impact of each act of support is an integral part of the process.

Zoominfo 162

Zoominfo Paid Search Agency Intent Advertising Mediums 162

Zoominfo

JULY 29, 2019

” Digital Marketing, ZoomInfo Click to tweet — “As a sales organization and go-to-market engine , contact and account data is priority number one for our team. ” ZoomInfo Click to tweet — “Dirty data can absolutely cripple a marketing strategy. Marketing lives and dies in the data.”

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

JULY 3, 2020

Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011. So how do you narrow it down? The answer: data. But not just any kind of data.

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. Social Media Social media is especially important for upper-funnel marketing, building brand awareness, and creating community.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Zoominfo

JUNE 27, 2018

Typically brands work with influencers who have a large, dedicated following, particularly on social media. When a brand aligns with the right influencers, it can boost everything from social media engagement , to brand awareness, and so much more. Today, we’re going to let the numbers do the talking for us. 32% of U.S.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Zoominfo

AUGUST 2, 2020

This data is split into three types: intent, fit, and opportunity. Intent Data. Intent data is used to discover buying signals found by tracking multiple sources. It highlights behavior-based activity such as lead sources, social media engagement, form fills, and time spent on a website.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. First party intent data, meanwhile, is sourced from activity happening across your web properties.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. ZoomInfo had long struggled with warm MQLs. Get a Demo 2. The key is frequent communication.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

SalesIntel

MAY 13, 2024

This data is typically gathered through various channels, such as online transactions, surveys, social media interactions, and customer service interactions. Customer Surveys: Surveys distributed via email, social media, or in-person interactions can gather customer demographic information.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Enricher Enricher is a flexible and customizable data enrichment tool that offers various data points, including emails, phone numbers, social media profiles, and company information.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Enricher Enricher is a flexible and customizable data enrichment tool that offers various data points, including emails, phone numbers, social media profiles, and company information.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration. What is a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Customer Experience Matrix

DECEMBER 13, 2020

Intent data has been a particular focus with recent announcements from TechTarget , ZoomInfo , Spiceworks Ziff Davis , and Zeta Global. Another is the continued misbehavior of Facebook and other social media firms and increasing resistance by regulators and consumers. That one is worth a channel of its own.)

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Zoominfo

MARCH 26, 2018

Leverage social media and review sites to interact with customer advocates and aim to build a “community” rather than a traditional buyer-seller relationship. Twitter users’ purchase intent doubles when exposed to promotional content from an influencer ( source ). Use social media to interact with your audience.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Zoominfo

JUNE 27, 2022

For example, the ZoomInfo integration allows you to map and set individual fields to “Complete if Missing” or “Overwrite Data.” B2B data providers sell a variety of data types for improving sales and marketing efforts including contact and account information, buyer intent data, fit data, and signals about company news.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Zoominfo

SEPTEMBER 1, 2019

A depiction of ZoomInfo Chat , which can provide personalized messages to website visitors. Establish a Social Media Support Protocol. Social media has revolutionized every form of interpersonal interaction, including customer service. Make sure your social media protocol is as thorough as possible.

Loyalty 130

Loyalty Ad Building Zoominfo Budget Programs 130

Vidyard

JANUARY 6, 2022

Zoominfo 2.5 LinkedIn Sales Navigator LinkedIn is the business world’s answer to social media. tool is limited in scope (contact information only), which makes it great for building email lists, but it does not help when it comes to targeting social media. Contents 1. Humanizing Sales Enablement 1.1 Salesforce 2.2

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Zoominfo

SEPTEMBER 18, 2018

They unsubscribe from your emails but continue to see frequent ads on their social media pages. Annoyed with the constant contact, the prospect leaves a negative comment on the brand’s social media pages. But, your good intentions can backfire if you ignore the risks of personalization.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

SalesIntel

JANUARY 26, 2023

While a few renowned B2B data companies like ZoomInfo and D&B Hoovers were the go-to data providers for many businesses just a few years ago, there has been a significant shift in the marketplace with the emergence of more agile, reliable, and efficient data providers. This article covers all that you need to know about B2B data.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93