Remove Intent Remove Process Remove SERP Remove Wikipedia
article thumbnail

The Top 5 SERP Features & How to Rank for Them with SEO

Conductor

These search engine results page (SERP) features typically appear at the top of the results page that follows any search. Because 90% of internet users click on links on the first page of the results , these SERP features take up prime real estate, making them critical to target and leverage through SEO and content marketing.

SERP 124
article thumbnail

What is Keyword Search Intent?

Brightedge

When we consider the context of a keyword, we are considering the keyword’s search intent, or user intent. Understanding keyword search intent is highly valuable when creating content for the website; by doing so, you can ensure you are creating content that is useful and relevant to your target audience’s needs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Search Intent: The Key To Successful PPC Campaigns

Directive Agency

Only a few of those articles will mention the most vital and often overseen part of keyword research – search intent. Search intent is the other half of the story that many search marketers don’t pay enough attention to while doing keyword research. Simply put, search intent is the “why” behind the search.

PPC 67
article thumbnail

How Google (Actually) Works

seo.co

Google is a search engine, a platform used by browsers to process websites into search results. When you search for a pair of “Nike basketball shoes” on Google, you’ll usually be paired with results showing where you can buy the shoes: How does Google know to pair these types of results with queries that have buyer intent? What is SEO?

Google 105
article thumbnail

How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. Analyze the Existing SERPs. To get the most out of this exercise, don’t just look at the title and meta description on the SERP, click through to the actual page and read it.

SEO 149
article thumbnail

Google Algorithm Update: Top Takeaways from May 2022 Core Update

Conductor

Before we dive into the details, here’s a recap on key things to note with Google’s core updates : Google makes substantial improvements to overall ranking processes several times each year , which are referred to as core updates. A quick refresher on Google core updates. What to expect: General and industry-specific insights.

Google 111
article thumbnail

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

Your Google SERP is who you are, and you need to take control of it. Unlike reddit or Wikipedia, Google isn’t micromanaged. Google relies on global online content to come up with its search results. This is the truth. It’s a little like witchcraft: you only get the magic results you want if you speak the right spells.