DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data? Intent Data Use Cases.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Zoominfo

DECEMBER 28, 2020

Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. What are examples of data-based buying signals. Consider this.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Martech

JANUARY 29, 2024

Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. As I often say, a true lead demonstrates intent to discover or purchase your product — yes, it’s that simple. Contradiction? Let’s explore.

Lead Ranking 112

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 112

Zoominfo

DECEMBER 16, 2020

ZoomInfo is here to change that with our latest release, Salesforce Sync. ZoomInfo Salesforce Sync for Territory Management. When sales and marketing teams traditionally pull lists, they’re still missing important data that’s relevant only to their organization. Has this lead opted out to receiving emails from my organization?”.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Zoominfo

SEPTEMBER 7, 2021

It’s a beast,” says Derek Smith, chief strategy officer at ZoomInfo. “It For example, popular buyer intent data (also known as buyer signals) pulls from big data to present upticks in online interest in certain topics from potential prospects. Company Attributes is another ZoomInfo tool that showcases small data.

Intent Signal 130

Intent Signal Zoominfo Buyer Intent Gartner 130

Zoominfo

FEBRUARY 3, 2023

Data-backed chatbots can also use company metrics, news, and buyer intent signals to direct conversations and effectively route leads to the right salespeople when buyer interest is high. Specific rates vary based on your industry, which channel you’re using, and whether you’re running a paid or organic campaign.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

The ABM Agency

APRIL 15, 2021

Intent data is an essential piece of the account-based marketing puzzle. As importantly, intent data can pinpoint signals in a buyer’s journey that lets you know what their next step might be, helping you target them with personalized, contextual messaging. Reading Time: 4 minutes. What Does Bombora Do?

Bombora 98

Bombora Intent Data Marketing Automation Services Intent 98

Zoominfo

JULY 12, 2021

The foundation of go-to-market success begins with data and intelligence,” says Justin Withers, senior vice president of product strategy and product marketing at ZoomInfo. Some solutions, such as ZoomInfo Enrich , are also useful for marketers building email campaigns or executives doing broad research about their total addressable market.

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

Zoominfo

JANUARY 26, 2021

At ZoomInfo, we’re always working to enable you to be the best. G2dotcom [link] pic.twitter.com/1FEAc6jlUP — ZoomInfo (@ZoomInfo) September 25, 2020. If you have a product or service that you know can effectively help larger companies and organizations, then you need an enterprise lead gen strategy.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Zoominfo

JULY 20, 2021

The foundation of go-to-market success begins with data and intelligence,” says Justin Withers, senior vice president of product strategy and product marketing at ZoomInfo. Some solutions, such as ZoomInfo Enrich , are also useful for marketers building email campaigns or executives doing broad research about their total addressable market.

Work Management 130

Work Management Marketing Management Zoominfo Ad Building 130

Zoominfo

MAY 25, 2022

The rest is typically spent researching prospects, logging activities, and organizing to-do lists. They were able to fully automate the process of data gathering, cleansing, and delivery by using ZoomInfo’s Enterprise API in Europe. They need information about their customers fast — with enough time to act on it in meaningful ways.

Zoominfo 100

Zoominfo Business Marketing Analytics Tools Intent Signal 100

SalesIntel

OCTOBER 23, 2023

Intent data has emerged as a powerful tool for sales and marketing teams, enabling them to prioritize leads and focus their efforts on the most promising opportunities. SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent.

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

Valasys

APRIL 3, 2023

” Most organizations are centered around better comprehension their client experience across the purchaser’s excursion. Intent data marketing in 2023 can provide you with a comprehensive view of your most valuable customer profiles and give you a competitive advantage in this area. What exactly intent data?

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Zoominfo

DECEMBER 16, 2020

ZoomInfo is here to change that with our latest release, Salesforce Sync. ZoomInfo Salesforce Sync for Territory Management When sales and marketing teams traditionally pull lists, they’re still missing important data that’s relevant only to their organization. Has this lead opted out to receiving emails from my organization?”

Zoominfo 100

Zoominfo Marketing Management Peer-to-peer Opt-out 100

Zoominfo

SEPTEMBER 20, 2021

Engage Existing Customers Using Intent Signal Data Buyer engagement does not end when a buyer signs their contract. With high-quality intent data. Intent data signals compare current topic-search activity with past activity. The intent signal data also provides upsell and cross-sell opportunities.

Churn Rate 130

Churn Rate Intent Signal Tips Cross-Selling 130

NetLine

OCTOBER 30, 2023

NetLine’s own research has found that B2B organizations only have transparency into 2% of their buyer’s journey. That’s where intent data comes into play—more specifically, buyer-level intent data. But be warned…they’re quite scary. 5 of Marketing’s Greatest Fears Inside the Black Hole, no one can hear you.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

Aberdeen

FEBRUARY 8, 2019

This week’s roundup of headlines in the intent data space explores Bill Gates predictions from 1999, a merger and acquisition, the idea of the marketing data scientist, interactive content syndication, and an emerging security and development trend that has transformative potential. . Different Kind of Intent Data for DevSecOps.

Intent Data 40

Intent Data Intent Zoominfo Purchase Intent 40

SalesIntel

MAY 13, 2024

Buyer Intent Data Buyer intent data reveals the signals or indicators that potential customers are actively researching or intending to make a purchase. Personalization: Understanding buyer intent enables you to tailor your messaging and offers to match potential customers’ specific needs and interests.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Zoominfo

DECEMBER 28, 2020

Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Buying signals in sales combine verbal cues and intent data , positioning your team to tailor prospect-focused communications. All of these signals show optimal conditions for a sale.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

LeanData

APRIL 13, 2023

First, Expedient uses 6sense to collect intent data from their website and emails, while also providing insights into the keywords that led visitors to Expedient in the first place. This has become the gold standard for our organization. This data also helps Expedient know which product the visitor was searching for.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing Work Management ABM 52

Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. More Contacts Based on Intent Signals. How Our Contact Algorithm Respects Your Privacy.

Zoominfo 130

Zoominfo Intent Contacts Top of Funnel 130

SalesIntel

APRIL 2, 2024

Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. A sales intelligence tool that primarily offers email lists and contact data is not truly a ZoomInfo alternative.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Heinz Marketing

SEPTEMBER 28, 2021

It should be a foundational element of your sales and marketing alignment strategy, but it’s often overlooked, or deemed too complex to implement for a lot of organizations. Organizations who implement lead scoring often experience lower marketing costs and higher conversion rates. But it doesn’t have to be that way.

Lead Scoring 103

Lead Scoring Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 103

DealSignal

JULY 17, 2023

Rather than building never-ending-lists of infrequently verified data, B2B businesses should focus of B2B data tailored to the core drivers of a business and the buying intent of their customers to supercharge their revenue stream. Having access to accurate and up-to-date B2B data is crucial for the success of any organization.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

SalesIntel

FEBRUARY 8, 2023

Because of mismatched, inconsistent data across your organization, your revenue-generating departments can only respond partially to client demands. After seeing the data quantity, companies like ZoomInfo were the go-to choice for businesses. So, people are exploring ZoomInfo competitors to get more relevant data than quantity.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. We released a new user interface, new delivery mechanisms, and new topics. The quick answer is: We do not.

Zoominfo 130

Zoominfo Contacts Top of Funnel Intent Signal 130

DealSignal

JULY 19, 2023

Rather than building never-ending-lists of infrequently verified data, B2B businesses should focus of B2B data tailored to the core drivers of a business and the buying intent of their customers to supercharge their revenue stream. Having access to accurate and up-to-date B2B data is crucial for the success of any organization.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

Rather than building never-ending-lists of infrequently verified data, B2B businesses should focus of B2B data tailored to the core drivers of a business and the buying intent of their customers to supercharge their revenue stream. Having access to accurate and up-to-date B2B data is crucial for the success of any organization.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

Zoominfo

JANUARY 26, 2021

If you have a product or service that you know can effectively help larger companies and organizations, then you need an enterprise lead gen strategy. You need to target large organizations as a whole entity, which is precisely where ABM comes in. Just because you’ve won them, doesn’t mean you can’t lose them.

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

Heinz Marketing

AUGUST 30, 2021

So recently it’s very much that while a lot of sales organizations took their field sellers, and just turned them into BDRs overnight out of happenstance of the reality of COVID, those people do not have the skills and capabilities to drive sales pipeline. And the signals came in three categories. That’s not a strategy.

Ideal Customer Profiles 117

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 117

Zoominfo

NOVEMBER 6, 2023

From a tools perspective, they were frequently confronted with bad data (including intent), high cost and time to set up and manage the platforms, poor integrations, and difficulty in seeing and proving ROI. Intent Data Takes Center Stage Without a solid data foundation, account-based campaigns can’t reach their full potential.

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 147

Zoominfo

JULY 13, 2021

We’ve had some big moments at ZoomInfo over the years. In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. Today is one of those moments.

Zoominfo 130

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 130

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

SalesIntel

FEBRUARY 28, 2024

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. ZoomInfo LeadIQ Datanyze Lead411 Lusha LinkedIn Sales Navigator G2 Rating: 4.3/5 Lead generation and sales intelligence elements include intent data triggers, data enrichment, and predictive modeling. Explore G2 reviews of Clearbit.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

SmartBug Media

DECEMBER 12, 2019

Earlier this year, Vancouver-based market intelligence company, DiscoverOrg acquired ZoomInfo for a reported $500 million. The new ZoomInfo platform, a combination of DiscoverOrg and the former ZoomInfo platform, is a cloud-based SaaS (software-as-a-service) platform currently in use by more than 13,500 customers.

Zoominfo 81

Zoominfo Marketing Automation Services Class Enterprise Management 81

Zoominfo

JULY 13, 2021

We’ve had some big moments at ZoomInfo over the years. In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. Today is one of those moments.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

SalesIntel

FEBRUARY 14, 2023

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. ZoomInfo LeadIQ Datanyze Lead411 Lusha LinkedIn Sales Navigator G2 Rating: 4.3/5 Lead generation and sales intelligence elements include intent data triggers, data enrichment, and predictive modeling. Explore G2 reviews of Clearbit.

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52