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Why ZoomInfo is Acquiring Clickagy

Zoominfo

The Leader in Buyer Intent. There is a message that I laid out when we IPO’d earlier this year in my Founder’s Letter that pervades the culture here at ZoomInfo: “that’s good, but it’s not good enough”. Our IP-to-company data graph has become more robust, driving our ability to link content consumption back to organizations.

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How ZoomInfo Helped Three Customers Propel Their GTM Strategies

Zoominfo

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.

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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data. As such, utilizing ZoomInfo to find businesses that are in the market for your products and services will help you meet the bar for implied consent. Each platform contains features and safeguards to support your GTM strategy.

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Salesforce Sync: What, Why & How?

Zoominfo

ZoomInfo is here to change that with our latest release, Salesforce Sync. ZoomInfo Salesforce Sync for Territory Management. When sales and marketing teams traditionally pull lists, they’re still missing important data that’s relevant only to their organization. Has this lead opted out to receiving emails from my organization?”.

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Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen

Martech

Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. Contradiction? Let’s explore. Dig deeper: 6 winning strategies to shorten your B2B sales cycle Get MarTech! In your inbox.

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How Small Datapoints Can Drive Big Deals

Zoominfo

It’s a beast,” says Derek Smith, chief strategy officer at ZoomInfo. “It A recent spate of tools — like ZoomInfo’s Scoops, among others — caters to data-driven sales teams seeking such direction. Scoops , a feature in the ZoomInfo platform, offers a good example of small data. What Can Sales Teams Do with Small Data?

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Using intent as a unit of B2B campaign measurement

Martech

Marketers need to keep up with savvy buyers by having a comprehensive intent measurement strategy. This was the message from Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. “We Buyer intent signals. Image: ZoomInfo. Image: ZoomInfo.

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