Intent - B2B Marketing Zone

Hear a Buzzword? Demand a Definition

B2B Memes

JULY 16, 2013

More often that not, these vogue words mask either fuzzy thinking or unethical intentions–or sometimes both. The real value lies in being reminded that we should always demand a definition when a colleague advises us to do more in content marketing or to take on native advertising. Ask for a definition.

Demand

Demand Peer-to-peer Social Networks Advertisements

Beware the Witch-Hunting Impulse

B2B Memes

SEPTEMBER 4, 2012

But we can learn more, and become better people and better writers, by trying to understand the complex intentions and motivations behind those errors. That lack of reserve leads all too readily to overreactions and unfair accusations. Viewing ethical mistakes in black and white makes life simple.

Ethics

Ethics Peer-to-peer Act-On Intent

Beware the Witch-Hunting Impulse

B2B Memes

SEPTEMBER 4, 2012

But we can learn more, and become better people and better writers, by trying to understand the complex intentions and motivations behind those errors. That lack of reserve leads all too readily to overreactions and unfair accusations. Viewing ethical mistakes in black and white makes life simple.

Ethics

Ethics Peer-to-peer Act-On Intent

Are You Highly Digital? Try This Test

B2B Memes

JULY 3, 2012

My proposed test doubtless needs work—please pitch in with suggestions or improvements in the comments below or elsewhere—but its intent is sound. Likewise, for traditional journalists, the only way to ensure a healthy career in the new-media era is to undergo a radical professional transformation. Are you highly digital?

Marketing Proposals

Marketing Proposals Budget Programs Advertising Mediums Social Media

What Next? Chop Wood and Carry Water

B2B Memes

DECEMBER 3, 2011

See if I can once again piss off Brian Clark with a mild, well-intentioned criticism of his excellent blog. Impress everyone with my keen insights into the state of new media today by secretly rewriting old blog posts by Paul Conley , substituting trendy terms for outdated ones, such as Twitter for AIM and Tumblr for MySpace.

Ethics

Ethics Impressions Intent Social Media

Signals of Quality vs. Good SEO

B2B Memes

MARCH 22, 2010

The following week, TWiG host Leo Laporte cited my article at the start of an expanded discussion of Google’s intent regarding content farms. In the clip from the episode below, Jeff Jarvis speculates that Google will “try to get more links to original content. and have signals of quality.&#.

SEO

SEO Google High Quality Lead Tagging

Worried That Journalist Robots Will Replace You? Say “I”

B2B Memes

OCTOBER 6, 2011

Though it wasn’t her intent, Stefanie Botelho stated as much last month in a Folio: article on “ The New ‘I’ in Journalism.”. The fact that trade publisher Hanley Wood is one of the companies working with Narrative Science is, to me at least, encouraging. The way forward for journalists is not commodity content but uniquely personal content.

Startups

Startups Press Software Intent

The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

AUGUST 9, 2012

But I also think it’s a mistake to leave the validation of your work entirely up to readers who happen to stop by your blog in search of something you have no intention of offering. I don’t disagree. As some of the commenters on Joel’s post suggest, there are a number of alternative ways of finding validation for your online efforts.

Validation

Validation Content Blogger Social Media

The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

AUGUST 9, 2012

But I also think it’s a mistake to leave the validation of your work entirely up to readers who happen to stop by your blog in search of something you have no intention of offering. I don’t disagree. As some of the commenters on Joel’s post suggest, there are a number of alternative ways of finding validation for your online efforts.

Validation

Validation Content Blogger Social Media

A Lesson from the Digital Productivity Terrorists

B2B Memes

FEBRUARY 3, 2011

Doctorow’s intent, I think, is to inspire, but his example is just as likely to depress. Doctorow is just one of a relatively new breed of writers and reporters who, as digital natives working predominantly online, produce as much in one day as many print writers used to come up with in a month.

Product

Product Blogger Press Advertising Mediums

Ethics: Transparency Is Not All

B2B Memes

JUNE 28, 2010

As Mitch Joel says , and as I think Hammock would agree, it’s not true that you can do whatever it takes to get your point across as long as you are transparent about your intent: “That is, simply, not the case. It’s too easy to leap to the conclusion that you don’t need anything more than transparency to guarantee ethical content.

Ethics

Ethics Transparency PR Advertising Mediums

Social Media and the Perils of Monetization

B2B Memes

MARCH 9, 2011

But when I asked him about it over Twitter, he expressed surprise at the change and emphasized that it was not intentional. My first thought was that Schaefer’s switch to summary feeds was part of his monetization plan. I’m glad to know that (although several days later, the feed is still partial-text only).

Social Media

Social Media RSS Media Wikipedia

Is Your Content Putting You at Risk?

B2B Memes

APRIL 1, 2010

No matter how benign your intent, people will be sensitive to their reputations. The risk of committing libel in a content marketing context is pretty low compared with a general news operation. But if you talk about people or companies other than yours, the risk is not zero.

Privacy Policies

Privacy Policies Copyright Ethics Content

Social Media and the Decline of Editing

B2B Memes

MARCH 26, 2010

What bothers Spolsky isn’t that his intent or his ideas were changed; in fact, he says, they were communicated more effectively. Or I slipped into an alternate universe where Joel Spolsky is left-handed and everything he does is subtlely [ sic ] different.&#. His problem is that his voice was changed.

Social Media

Social Media SIC Media Wiki

Content Marketers: Think “Editorial”

B2B Memes

NOVEMBER 12, 2010

There can be good editorial and bad editorial, but buried not so deeply in the word is the intent to get the facts straight, state them effectively, and serve the reader well. Why is one word so important? Because unlike content , editorial isn’t a neutral term.

Content Marketing

Content Marketing Ethics Eloqua Content

Should You Publish? A Tale of Two Melvilles

B2B Memes

SEPTEMBER 28, 2011

These filters are reinforced on a larger scale by devices like best-seller lists or books such as Andrew Keen’s The Cult of the Amateur , which either by effect or intent try to set limits on what is worth writing, publishing, or reading.

Barriers

Barriers Sample Statistics Impressions

B2B Marketing Zone

B2B Memes

Hear a Buzzword? Demand a Definition

Beware the Witch-Hunting Impulse

Trending Sources

Beware the Witch-Hunting Impulse

Are You Highly Digital? Try This Test

What Next? Chop Wood and Carry Water

Signals of Quality vs. Good SEO

Worried That Journalist Robots Will Replace You? Say “I”

The Loneliness of the Digital Content Creator: Validating Your Work

The Loneliness of the Digital Content Creator: Validating Your Work

A Lesson from the Digital Productivity Terrorists

Ethics: Transparency Is Not All

Social Media and the Perils of Monetization

Is Your Content Putting You at Risk?

Social Media and the Decline of Editing

Content Marketers: Think “Editorial”

Should You Publish? A Tale of Two Melvilles

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