Only B2B

FEBRUARY 21, 2024

By analyzing online behavior (website visits, search queries, social media engagement), intent data platforms paint a picture of who’s actively considering a purchase and what type of solution they’re looking for. If your organization is not investing in B2B intent data, then you are falling behind.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Zoominfo

FEBRUARY 3, 2023

Email Email outreach typically requires a series of targeted emails, delivered on a predetermined cadence, that relate to the prospect and their pain points. Social Media Campaigns A good rule of thumb for social media campaign conversion rates is between 2-5%.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Oktopost

DECEMBER 4, 2023

With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. Buyer Intent The buyer intent feature provides users with insights into the accounts that are showing buyer intent signals.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Heinz Marketing

AUGUST 17, 2022

Sales outreach has become almost exclusively digitalized, as new software and process automation make lead generation efforts so much simpler. We see fewer cold calls and more email and social media interactions with prospects. By Cameron Katoozi , Marketing Consultant at Heinz Marketing. Wrapping it up.

Lead Generation 119

Lead Generation Generation Leads Lead 119

Top Rank Marketing

NOVEMBER 24, 2023

MediaPost Follower Count Fully Live In Google Search Result Snippets Search giant Google has rolled out new social media site follower count displays for searchers seeking information about people, a change that could better help B2B marketers find subject matter experts who have sizable social media followings, Google recently announced.

B2B Marketing 98

B2B Marketing Budget Programs Spending B2B 98

SalesIntel

MARCH 14, 2024

Segmentation and Targeting: Segment prospects based on combined data points to identify high-potential leads with specific technological needs, firmographic characteristics, and strong buying signals. Monitor changes in technographics, firmographics, and buyer intent signals to adapt sales approaches accordingly.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

DealSignal

MARCH 2, 2024

Intent Data Use Cases 1. Multistep campaign: email/phone / social media 5. Intent data for enhanced sales enablement 6. Ad hoc prospecting Conclusion Learn more about Intent Data Use Cases What is Intent Data? Email campaigns Email marketing remains one of the more strikingly effective intent data use cases.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Inbox Insight

MAY 31, 2024

Personalized outreach at scale Leveraging intent data and predictive analytics, ABM enables businesses to identify accounts with the highest propensity to buy. Outreach can then be personalized for each target account based on their interests and challenges. Those with low intent may need more nurturing.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Businesses can streamline their lead generation and nurturing processes by focusing on prospects exhibiting strong buying signals, ultimately accelerating the sales cycle.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. This ensures users can access accurate and up-to-date information for more effective outreach. Their offerings include cold calling and email outreach features and segmented list creation.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Ranking 40

SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. This ensures users can access accurate and up-to-date information for more effective outreach. Their offerings include cold calling and email outreach features and segmented list creation.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Ranking 40

Oktopost

OCTOBER 8, 2023

It outlines the timing, frequency, and type of communication (such as emails, phone calls, social media interactions, and follow-ups) to systematically move a prospect through the sales process. In fact, you should avoid outright selling on social media.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

NetLine

DECEMBER 7, 2023

Either way, using intent data can ease the way and help you determine the accounts that are likely to convert and when. As they will be the people interacting directly with buyers, they can offer insights based on their experiences regarding which intent signals to prioritize.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Only B2B

FEBRUARY 6, 2024

Third-Party Intent Data Acquisition: Intent Data Providers: Partner with reputable providers specializing in B2B intent data collection and analysis. They offer insights into website visits, search queries, social media activity, and more.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Only B2B

JULY 13, 2023

Intent data plays a pivotal role in this stage by allowing marketers to identify and target individuals or companies showing active interest in relevant topics or solutions related to the event. Intent data provides valuable metrics and insights to evaluate the effectiveness and impact of events.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

NetLine

JUNE 12, 2023

Data that can identify real intent, however, is powerful for a whole number of reasons. So what types of insights can intent data provide? Furthermore, by monitoring the behavior of prospects within accounts that are already expressing intent, you can time any marketing and sales outreach at exactly the right moment.

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

SalesIntel

APRIL 15, 2024

Top-of-funnel content like blogs, videos, and social media posts can answer your ICP’s most significant questions and give them enough information to determine what support they need. Develop high-quality content that answers your prospects’ big questions.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

Top-of-funnel content like blogs, videos, and social media posts can answer your ICP’s most significant questions and give them enough information to determine what support they need. Develop high-quality content that answers your prospects’ big questions.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

DealSignal

DECEMBER 9, 2022

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. Multistep campaign: Email / Phone / Social media.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Zoominfo

JULY 25, 2023

Cold-ish Outreach You may think of the term “cold calling” and get a little squeamish, but there are plenty of benefits to this method of B2B lead generation. However, there is a better, more modern way for streamlining how you launch targeted display ads across websites, apps and social media: MarketingOS from ZoomInfo.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

SalesIntel

MARCH 1, 2024

Such repercussions can have lasting effects on future outreach endeavors, hampering the effectiveness of communication efforts. Restricted Outreach Functionality Lusha’s outreach platform, Engage, offers basic functionality that may not meet the diverse needs of users.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

6sense

NOVEMBER 2, 2021

Following social media hashtags. Principal of Product Marketing (and former Forrester VP & principal analyst) Kerry Cunningham , you’ll learn: What the Dark Funnel is and what kinds of intent data it contains. Why it’s important, including examples of how it affects outreach and deal health. Check out the Ebook.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. Did something go wrong?

Intent 105

Intent Account Based Marketing Bombora Intent Signal 105

DealSignal

MAY 15, 2022

Intent data is a dataset that proactively identifies potential buyers searching online for similar products and services that your company is selling. When buyers search for particular topics or keywords, those create intent signals based on their searches or page views across tens of thousands of websites across the internet.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

PureB2B

APRIL 26, 2022

Locating the right person worthy of your outreach efforts can feel like trying to find a needle in a haystack. An in-market buyer is someone who exhibits strong purchase intent signals indicative of an impending purchase decision. Predictive intent analytics utilize data from first-party and third-party sources.

In-market Buyers 62

In-market Buyers Marketing Prospects Top of Funnel Marketing Qualified Leads 62

Binary Demand

JUNE 29, 2023

[ps2id id=’use-cases-of-b2b-intent-data’ target=”/]When to Use B2B Intent Data? B2B Intent data empowers sales and marketing teams to implement successful go-to-market strategies, precise segmentation, and personalized outreach to the most relevant individuals. When to use intent data?

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

[ps2id id=’use-cases-of-b2b-intent-data’ target=”/]When to Use B2B Intent Data? B2B Intent data empowers sales and marketing teams to implement successful go-to-market strategies, precise segmentation, and personalized outreach to the most relevant individuals. When to use intent data?

Intent Data 52

Intent Data Intent ROI B2B 52

Valasys

SEPTEMBER 8, 2023

That’s where AI-derived Intent Data comes in. By evaluating a variety of signals, including as website visits, content engagement, search queries, and social media activity, AI may provide important insights about a prospect’s interests, requirements, and purchasing intent. How cool is that?

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

SalesIntel

AUGUST 2, 2023

With its extensive database, Apollo aims to empower users to reach out to prospects with personalized outreach on a large scale. The platform utilizes patented AI technology to streamline the prospecting process, making it easier for sales teams to engage in faster outreach while maintaining personalization.

Lead Ranking 40

Lead Ranking Zoominfo Lead Scoring Outreach 40

PureB2B

MAY 30, 2022

The age of your customers may indicate their preferred mode of communication (phone, email, social media). First, you can see what they’re asking or talking about on social media. DemandScience also checks for intent signals that signify a desire to purchase.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel Intent Signal Touchpoints 62

PureB2B

MAY 30, 2022

For example, if they need to close X amount of sales per day, how many prospects should they engage with and how many outreach emails do they need to send? A solution like DemandScience Intelligence can streamline the process and save time by leveraging prioritized intent signals and other actionable data about in-market buyers.

Work Management 62

Work Management Marketing Management Sales Qualified Leads Intent Data 62

SalesIntel

MAY 13, 2024

This data is typically gathered through various channels, such as online transactions, surveys, social media interactions, and customer service interactions. Customer Surveys: Surveys distributed via email, social media, or in-person interactions can gather customer demographic information.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Engagio

JULY 31, 2017

Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account. When someone engages with your corporate social media accounts. Salespeople can then focus their outreach on these accounts.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Content4Demand

NOVEMBER 16, 2021

Most immediately, these insights should be applied for website personalization, targeted nurture and sales outreach. The most progressive B2B organizations are using intent to help segment audiences and serve them content that is relevant to their interests at the right time.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Leadspace

FEBRUARY 19, 2018

Take advantage of intent signals. For B2B, data analysis can be essential for Intent Signal Monitoring — the ability to “see” every page your customer has visited in order to predict their intent to buy. Branch out to new social channels. Is your site number 13 or number 2 on their journey?

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99

Valasys

AUGUST 29, 2023

By processing historical customer data, intent signals, and other relevant information, AI can automatically categorize and prioritize accounts based on their potential for conversion and revenue generation. In contrast, traditional marketing metrics include website traffic and social media engagement.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52