Anything Goes Marketing

MAY 14, 2007

You should add links to action words like "Learn more", "Download this white paper now" "Register for this webinar before it's too late". Check out my Email Marketing 101: Tips and Best Practices for more information on email marketing. Here are the main points that I took away from it: Stop using "Click here" in your emails!

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Anything Goes Marketing

OCTOBER 21, 2007

described a process of having account reps manually deliver important names and lead qualification information to the marketing team for possible upsell programs. For example, a highly qualified customer would be one that attended a webinar that was focused on a new product or service as well as downloaded a white paper on that topic.

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Anything Goes Marketing

APRIL 7, 2010

When the marketer says “we don’t have anything good to SEND to our database”, they assume that the marketer is defining how and when the buyer should receive information. Just because you’re not presenting at tradeshows or executing monthly webinars doesn’t mean that your database should not be receiving regular communication from you.

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Anything Goes Marketing

MARCH 9, 2008

A while back I wrote about how you can improve webinar/webcast attendee rates by creating a file that when clicked on, can book off the time specified in your email recipient's Outlook (and other programs too) calendar. In addition, this information (email clicks) can be tracked. Is it worth trying?

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Anything Goes Marketing

AUGUST 20, 2006

Have an email preference page in which the person can opt-out of say your webinar invites but still get your newsletter. Have additional contact information - link to customer support, a 1-800 number These simple and easy concepts can help you get the most out of the investment that you made to acheive the opt-in in the first place.

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Anything Goes Marketing

MAY 14, 2007

Database deadbeats are what I refer to those contacts who are in your database but are really useless - they don't return to your website, open your emails, register for webinars or buy your products anymore. It's what I call the "database deadbeats". They take up room and bring your response rates down.

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Anything Goes Marketing

APRIL 17, 2006

In push/pull marketing you are either sending out information to your customers/prospects or allowing them to choose the information that they want to receive (this may also be wrong so feel free to correct me). The information is also easily sortable and does not get mixed up in your more crucial email.

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Anything Goes Marketing

MARCH 18, 2007

The problem is that you may be losing high quality leads from executives who are interested in signing up for a webinar but just don't have the time to fill out a huge form. The first item I would recommend is only ask for the basic information - name, email, company. This is the magic question for some marketers.

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Anything Goes Marketing

AUGUST 24, 2006

Instead of having Joe Sales call them, either send them some additional information such as a webinar link or have someone who is a "trusted advisor" call them. These people for the most part are at the beginning of the purchase process where they've realized that your company can fulfill a need of theirs.

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Anything Goes Marketing

NOVEMBER 29, 2006

Just like there is a Q/A following a webinar, blogs can act in a similar way in this situation. Putting a time constraint works with selling products, it will definitely work with people accessing information that is informative and entertaining (I kick myself when I don't read each of the MarketingSherpa articles before they expire).

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Anything Goes Marketing

DECEMBER 15, 2008

Let's assume that the marketer may not know all of this information just yet. Another approach is to display both events side by side or to promote one event in the main column and a webinar in the smaller column. My recommendation is to use the right messaging based on what you know about the contact.

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Anything Goes Marketing

OCTOBER 1, 2006

This is extremely powerful information that you can use to start up a real conversation. Here is some additional information that you may find useful (point the person to a whitepaper, archived webinar etc.)." Here is some additional information that you may find useful (point the person to a whitepaper, archived webinar etc.)."

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Anything Goes Marketing

MARCH 7, 2007

By lead nurturing , I mean such practices as sending regular newsletters that demonstrate the expertise of the company in a particular industry inviting a prospect to a webinar and/or live event that provides tips to the target market and portrays you as a leader in your space. This is crucial.

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Anything Goes Marketing

MAY 28, 2006

Before you get moving with the design creation, do some informal web/mail surveys and perhaps some informal interviewing. For example, if you have an upcoming webinar, don't just have a key link on your home page, advertise this throughout your site. However, is that what people really want to see? think again.

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