Writing on the Web

SEPTEMBER 16, 2015

The same is true for writing quality content – creative blog posts are written by a process : Preparation (Pre-writing) – Gather information and create your plan. I had done the research, accumulated a lot of great information, wrote my draft, but I was bogged down in the editing. Incubation (Rest).

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Writing on the Web

FEBRUARY 14, 2012

As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Persuasion triggers and emotional hot buttons. A similar hierarchy of emotional values exists. Faces of people enjoying the offer. Stories of clients/cases/examples. Metaphors and analogies.

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Writing on the Web

JUNE 2, 2010

It doesn’t trigger any reaction on an emotional level. A while back I wrote about a book called Fascinate: Your 7 Triggers to Persuasion and Captivation , by Sally Hogshead. Here’s the author’s list of fascinating triggers: Lust. Related posts: 7 Fascinating Content Marketing Triggers.

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Writing on the Web

MAY 26, 2010

If you’re not offering an excess of free information, you’re not paving the way for prospects to become clients. Giving generously of your expertise on your blog is what is called the reciprocity trigger. Reciprocity and social proof are two strong triggers that set the stage for reader conversion.

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Writing on the Web

AUGUST 2, 2010

Use persuasion triggers. It has the option for making a “feeling&# decision for action, or it can send the information to the cerebral cortex for rational evaluation. When marketers write content, they appeal to the senses and the emotions. They: Grab attention through outrageous headlines and images. Tell a story of one person.

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Writing on the Web

OCTOBER 28, 2011

This information comes from research on neuromarketing and what makes people buy. And, we can’t be aware of the factors that precede our conscious awareness and trigger attention, unless doing brain scans. We pretty much know when we’re paying attention, so you can ask readers about their experience with your marketing materials.

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Writing on the Web

OCTOBER 30, 2014

You may be excited about what you do as a professional, but your clients will get bored or overwhelmed if you just throw information at them. Our mirror neurons get triggered and we put ourselves into the story. What’s your back-story? We’re hard wired that way. We become engaged. We start to care.

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Writing on the Web

OCTOBER 13, 2010

But here’s some new information, which could improve your marketing messages. I recommend you visit the site, as it is clear and easy to navigate to find great information about buying decisions. It’s not that easy, neither is neuroscience easily applied to content marketing. Here’s an excerpt: www.SalesBrain.net.

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Writing on the Web

AUGUST 29, 2012

Therefore your content needs to trigger an action. Nevertheless, I feed information to them every day and respond to requests, even if I’m not actively conversing. What makes for effective content marketing? That’s the way you engage readers to respond. Of course, this varies. What about you?

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Writing on the Web

JANUARY 11, 2011

In another study, when information was labeled as fact, it was subjected to critical analysis. Apparently humans have a tendency to want to make factual information wrong, compared with information labeled as a story, which people accept more easily. Most of them center on writing about how to solve a problem for your readers.

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Writing on the Web

OCTOBER 24, 2010

Does this new craze for brain imagining and neuromarketing reveal any really useful information for content marketers? I believe that there is new useful information for marketers, and in some case, they are only reinforcing what marketers already know. Or is it revealing what we already know is true?

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Writing on the Web

APRIL 25, 2011

You may be excited about what you do as a professional, but your clients will get bored or overwhelmed if you just throw information at them. Our mirror neurons get triggered and we put ourselves into the story. It’s especially important in service businesses where people hire you to help them solve a problem. We become engaged.

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Writing on the Web

DECEMBER 15, 2010

Therefore your content needs to trigger to action. I feed information to them every day and respond to requests, even when I’m not actively marketing in person. Click and bye-bye. Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. Of course, this varies.

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Writing on the Web

NOVEMBER 16, 2010

This last tidbit of information is key. Although the emotional brain shares information with the thinking brain, there are 10 times more signals running from the emotional brain to the rational brain than the other way around. Weighs 6 kilograms. Contains 100 billion cells. Houses 1 million kilometers of interconnecting fiber.

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Writing on the Web

NOVEMBER 18, 2010

Stay tuned for my Brain Shark recorded presentation to get the information I was teaching. As most brains are very similar, certain motivations and persuasion triggers are always effective. It should be ready as soon as I’m back home next week. In it, I stress the importance of knowing what makes your audience tick.

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Writing on the Web

NOVEMBER 15, 2010

As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Persuasion triggers and emotional hot buttons. A similar hierarchy of emotional values exists. Faces of people enjoying the offer. Stories of clients/cases/examples. Metaphors and analogies.

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Writing on the Web

OCTOBER 18, 2010

Information passes to the brain through the sense organs. Here these signals are loaded with emotional markers or tags, depending on which of the four drives they trigger. Such processing of stimuli and information is repeated over and over in the course of our lives. Let me tell you a story that shows how this works.

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Writing on the Web

OCTOBER 13, 2010

This information comes from research on neuromarketing and what makes people buy. And, we can’t be aware of the factors that precede our conscious awareness and trigger attention, unless doing brain scans. However, attention fluctuates moment by moment. Emotional Engagement. Emotions also come and go over time.

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Writing on the Web

JULY 15, 2010

Are they able to use triggers to get us to buy stuff? Just as print publications are changing, so is the Internet and the way people read, perceive, and process information online. Customers rule. Will marketers be able to influence online buying decisions with subconscious persuasion powers? And yet, I sense some changes afoot.

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Writing on the Web

NOVEMBER 1, 2011

I recommend you visit the site, as it is clear and easy to navigate to find great information about buying decisions. The company does sales training using neuroscience as it applies to what influences buying decisions. I found the page on 6 ways to stimulate the old brain especially illuminating.

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Writing on the Web

AUGUST 22, 2015

Comments from others are such strong persuasion triggers, you shouldn’t limit them to just a page, but have them scattered throughout your web pages, blog, and social media profiles, such as LinkedIn. Similar to how frequent, quality content enhances your website pages, social proof enhances your professional credibility.

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Writing on the Web

NOVEMBER 13, 2014

Therefore your content needs to trigger an action. Nevertheless, I feed information to them every day and respond to requests, even if I’m not actively conversing. So how do you keep them on your site to read your stuff? What makes for effective content marketing? Good content builds momentum and always has an objective.

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Writing on the Web

SEPTEMBER 13, 2010

How is it they decide to trust the information you provide, and register to download information from your blog or website? Here are ten key triggers that help influence readers to take action. Why do people decide to buy a product online? What can we learn from brain science? This is something that intrigues me.

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Writing on the Web

JUNE 13, 2011

Marketers must uncover the key emotional triggers their product inspires and pinpoint them in their messages. Create buyer personas to capture key information about your readers. Deliver your marketing messages in different media as people like to receive information in different ways. Show the human side of your business.

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Writing on the Web

OCTOBER 6, 2010

Marketers must uncover the key emotional triggers their product inspires and pinpoint them in their messages. Create buyer personas to capture key information about your readers. Deliver your marketing messages in different media as people like to receive information in different ways. Show the human side of your business.

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Writing on the Web

AUGUST 30, 2010

There are similar persuasion triggers , similar drives , similar emotional hot buttons. The brain is constantly filtering and sorting information that we need to pay attention to. And yet, in our mammalian brains, we all react to similar things , even when we’re brought up in different cultures across the globe.

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Writing on the Web

OCTOBER 5, 2010

The basic premise is that there are neurological triggers that marketers can use to further embed their brand, and the frightening dimension is that the targets don’t know they’re being targeted and manipulated. There’s a kind of Big Brother, 1984 , scary aspect to it.

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