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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Generation Z, she shows, will rise in numbers among the nation’s workers. For marketers, this myth-busting fact means that they’ll need to diversify their approach to reach every generation. Social listening will become even more important, as will user-generated content. Image courtesy of Anita Lettink.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

Some of organizations provide information at no charge but do check their citation policies. Examples: McKinsey & Company BCG (Boston Consulting Group) Source: McKinsey Technology consulting firms These firms focus on technology, helping providers and users understand it and what it means for industry and society.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

By 2010, YouTube was generating more than two billion views each day. billion active users on YouTube. billion active monthly users logging into YouTube. Additionally, Google has revealed that YouTube users often search for ‘how to’ videos and other ‘search engine-like’ queries. 1. There are 1.9

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Employee advocacy stats to secure C-level buy-in

Sprout Social

When taking an employee advocacy program up the chain, employee advocacy stats should be the backbone of your pitch. While many advocacy programs are informal side projects, sophisticated brands will find ways to formalize and evolve them through dedicated staff, tools, processes and employee training.

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Google Rolls Out New Search Generative Experience to Select Users

RebelMouse

Google has begun the rollout of its Search Generative Experience (SGE) to selected users. This new feature leverages generative artificial intelligence (AI) to enhance the search experience. An example of search results using Google’s new Search Generative Experience. From Google.

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17 TikTok stats marketers need to know in 2021

Sprout Social

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. HubSpot ). Lead quality > lead quantity?