The Effective Marketer

MAY 18, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

Buzz Marketing for Technology

NOVEMBER 10, 2008

Over the last 13 years they raised $75M for breast cancer research. At the beginning of the program they were breaking ground – now it's seems like a “sea of Pink” – So welcome to Web 2.0 it's no longer about pushing information out – it's about consumers generating conversations.

Web 2.0 100

Web 2.0 Wikipedia Correlation Case Studies 100

Buzz Marketing for Technology

JULY 28, 2008

The author’s main point is that while most organizations are now effectively functioning as and in networks, their organizational structures and management practices have been slow to make that shift, in a comprehensive sense. Enterprise 2.0 Spigit - Enabling Enterprise 2.0 Spigit - Enabling Enterprise 2.0

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

Whether the movement of information is one-way (knowledge transfer) or a two-way flow (knowledge exchange), an organizations ability to pursue its core mission can depend in large part on effective communication. How research or any type of findings are packaged and presented can impact how readily the knowledge is put into practice.".

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Online Marketing Institute

MARCH 13, 2011

It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Detailed information is vital for spotting potential customers. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Buzz Marketing for Technology

JUNE 27, 2008

information management. information security. Publishing 2.0. social media. Web Content 2007. Web-based spreadsheet. Organise, streamline, inform, involve; 2. Thomas Vander Wal explains folksonomy - using social taging to organize knowledge based on interconnections between people. friday flux.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Industrial Marketing Today

JUNE 19, 2010

And they use different sources to get their information. The chart below from a research study done by Forrester illustrates this point very clearly. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Buzz Marketing for Technology

OCTOBER 13, 2008

Maintain a vibrant Social Profile. Build a good-sized social network base. Out on the Web, there are individuals who have successfully built up a following of ten of thousands of individuals on Twitter and on their blogs. Inside the enterprise, power users dont need that big a network. Comment, engage, discuss.

Enterprise Management 100

Enterprise Management Wiki Web 2.0 Social Networks 100

Industrial Marketing Today

MAY 26, 2010

The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle. There are plenty of charts and graphs too. You can download it from here (does require registration).

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Buzz Marketing for Technology

JUNE 27, 2008

As I had been doing a lot of research on social networking, the department head and myself came up with a course named New Communication Technologies in Organizational Life. IM is much more difficult to control ( in terms of information flow and when it is used, not to mention possible viruses).

Wiki 100

Wiki Web 2.0 Work Management Class 100

WebMarketCentral

DECEMBER 20, 2007

Following up on its first study on the value of Web 2.0 social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic. hours per week consuming user-generated content (such as blogs, podcasts, wikis, social networking sites and online forums) versus 3.1

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

Adobe Experience Cloud Blog

APRIL 29, 2009

.   Whether you are using a product like Radian6 to monitor your brand’s mention, or simply do a Twitter or Google search and see what people are saying, this is the clearest way to see that customers and prospects may want your input and information.   In this podcast, she discusses how Web 2.0

Social Media 48

Social Media Web 2.0 Media Social Networks 48

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. I use it to research key words/phrases that people are using to search for answers to their particular problem. You’d be surprised how many different ideas and variations you can get from your initial thought after doing your research.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Buzz Marketing for Technology

SEPTEMBER 22, 2008

This was a presentation to instructional design researchers advocating for more research and coordination in developing skills for the 21st century at all levels of schooling. This was a presentation to instructional design researchers advoca more. ® Introduce Web 2.0 tags: workliteracy communication ). Categories.

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Buzz Marketing for Technology

JUNE 27, 2008

If youre new to this world, personal learning networks are created by an individual learner, specific to the learner’s needs extending relevant learning connections to like-interested people around the globe. Personal Learning Networks are a terrific way to extend your knowledge and learning outside your classroom. at 6:23 AM.

Education 100

Education Personalization Wiki Social Networks 100

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Buzz Marketing for Technology

OCTOBER 16, 2008

A comment Ewa left on my blog and my response, has left me wondering how we can assess worker learning over a period of time, both through formal learning and informal learning. Social Networks and Personal Learning: Fiinding th. Influencing others to enter Web 2.0. Ways of Assessing Organizational Learning.

Web 2.0 100

Web 2.0 Work Management Wiki Marketing Management 100

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

SEPTEMBER 3, 2010

According to Jeff Ogden, the Fearless Competitor , you are going to need two critical pieces of information to conduct a content audit. There is plenty of information out there about buyer personas. Read The Anatomy of a Great Web Persona by Brian Massey. And in a complex industrial buy cycle, things can get well…complicated.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. If you feel stuck for ideas, you can type in the URL of your closest competitor’s website into the research tool, select website content and let Google do the work for you.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Buzz Marketing for Technology

JUNE 27, 2008

Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? It is the younger generation that Tom mentions as possible change agents who use web 2.0 Information Management. Social Computing.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Industrial Marketing Today

MAY 21, 2010

Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. Capture visitor information – Implement a method to capture visitor information from your business blog. It has to be a value exchange for people to give up their contact information to you.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. For example, if you reference research conducted a year ago, is there a new source that will increase relevance? Designing content for 1X use is wasteful.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Buzz Marketing for Technology

JUNE 25, 2008

Most will start off in college, accumulating that basic information they need for their chosen field, then move on to a “journeyman&# stage in a company (or their own company) where they will learn how to apply that accumulated knowledge. Social Networks. The same progression can be seen in many aspects of knowledge work.

RSS 100

RSS Web 2.0 Social Networks Work Management 100

Buzz Marketing for Technology

OCTOBER 5, 2008

Digital Literacy, Pragmatism and the Social Construction of Reality. Pragmatism , reality , Research , social construct , society , thesis , William James. You can read my thesis proposal here and I collate links and quotes from my research on my wiki. NextGen Teachers Social Network. Categories. Technology.

RSS 100

RSS Web 2.0 Wiki Skype 100

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. The shelf life of your content is pretty short because new information is generated very quickly on the Internet.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

WebMarketCentral

SEPTEMBER 18, 2008

In the old days, email signatures pretty much just mirrored business card information: name, company, title, phone, fax (gotta love that 80's technology still hanging on!) For most people, that's still the only information their email signature provides. A growing number of Web 2.0-savvy and email address. signatures.

Social Media 20

Social Media Web 2.0 Ning Skype 20

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

Harness that power by gathering all the information and then editing the material into cohesive content. Retrofitting optimization is much harder and it isn’t as effective as creating content from the ground up that is optimized for carefully researched keywords and phrases. They can wax eloquently and endlessly about their solution.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

Today all work is knowledge work because even the most manual of activities such as farmer digging post holes for a fence requires pre-planning using their spatial information system, the use of GPS to position the hole and entry of data when it’s done. Social Networks. They want to improve the bottom line. Knowledge Work.

Work Management 100

Work Management Conversion RSS Web 2.0 100

The Effective Marketer

JUNE 21, 2009

SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable. Veredict: If you are new to social networks, community building, etc. Pretty amazing that it was a free week of packed information. Like Be the first to like this post.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Buzz Marketing for Technology

JULY 24, 2008

Research is part of the prcoess that allows you to lay the foundation knowledge you have created. Information management. One of the first things you need to do before you start sharing what you know with anyone else is to make sure that you have your information managed properly. Create a solid foundation. Push versus pull.

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

MLT Creative

NOVEMBER 1, 2011

Los Angeles, CA: BlogWorld Expo 2011 is the first and only industry-wide conference, tradeshow and media event dedicated to blogging, podcasting, social media, social networking, online video, music, Internet TV and radio. November 14-15, Social Crush. November 15-16, Social Media Plus. Washington, D.C.:

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

WebMarketCentral

MARCH 16, 2009

The model behind traditional, interruption-based advertising was that consumers were provided with entertaining or informative content for free, in exchange for viewing ads. In social media, where viewers are often creating the content, that bargain doesn't hold up. After all, it is social media. So how big is the opportunity?

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

Single Grain

SEPTEMBER 16, 2022

The difference between web 1.0, and web 3.0. Features and importance of web 3.0. Connection between web 3.0 TABLE OF CONTENTS: ↓ What Is Web 3.0? Key Features of Web 3.0. Difference Between Web 1.0, and Web 3.0. Difference Between Web 1.0, and Web 3.0. and web 2.0.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29