Vision Edge Marketing

APRIL 16, 2024

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. Harnessing Data Analytics for Informed Decision-Making : The power of data analytics in digital transformation cannot be overstated.

Digital Transformation 274

Digital Transformation Work Management Terms and Conditions Marketing Management 274

Pam Didner

MAY 7, 2021

AI is everywhere…. Artificial intelligence (AI) has been invading our daily lives without us fully realizing it. That’s AI at work. When you drive to work using Waze, the app is using a machine-learning algorithm to provide the best route for you. Hello, AI, again. Why is a human intelligent?

Marketing AI 121

Marketing AI Lead Ranking Enterprise Management Planning 121

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

Marketing AI 125

Marketing AI Ethics Work Management Marketing Management 125

Salesforce Marketing Cloud

MAY 6, 2024

We’re talking about an AI audit, a kind of check-up on your AI systems to ensure they’re operating ethically, transparently, and within regulatory guidelines, with an eye toward understanding how they make decisions. Salesforce, for example, supports a strong but nuanced approach to AI regulation.

Ethics 116

Ethics Transparency Guidelines Paid Search Agency 116

Martech

APRIL 29, 2024

Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. However, successful AI adoption requires more than just implementing new tools. How generative AI disrupts martech Generative AI disrupts martech across multiple fronts. Think creatively here.

Marketing AI 72

Marketing AI Work Management Marketing Management Planning 72

Salesforce Marketing Cloud

JANUARY 27, 2022

Organizations add AI-based predictions and recommendations to their sales processes, only to find reluctant teams that don’t have trust in artificial intelligence (AI). Learn to increase the speed of work with artificial intelligence. How to get your teams to trust in AI. Read it now.

Marketing AI 92

Marketing AI Ad Building Digital Transformation Forecasting 92

Marketing Insider Group

APRIL 8, 2024

Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? At Marketing Insider Group, we’ve seen our fair share of “next big things,” but we’re especially intrigued by CustomGPT. So, why should you care?

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Sprout Social

AUGUST 21, 2023

Artificial intelligence (AI) isn’t just a sci-fi phenomenon turned reality—it’s a technological mainstay, developed over decades right underneath our noses. AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. What are AI ethics?

Marketing AI 90

Marketing AI Ethics Work Management Marketing Management 90

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles.

Marketing AI 107

Marketing AI Enterprise Management Work Management Marketing Management 107

Martech

DECEMBER 19, 2023

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. creative, media, brand, legal, etc.) creative, media, brand, legal, etc.)

Work Management 80

Work Management Marketing Management Marketing Automation Services Budget Programs 80

seo.co

AUGUST 23, 2021

GPT-3, and Artificial Intelligence have been the topic of much discussion lately, particularly among SEOs. What is Open AI (GPT-3)? Generative Pre-Trained Transformer 3 (GPT-3) is an AI and machine learning tool that uses semantic analysis to convert text into readable copy. What is Artificial Intelligence (AI)?

Marketing AI 126

Marketing AI SEO Budget Programs Marketing Budget 126

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 111

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 111

Pam Didner

MARCH 12, 2020

Artificial intelligence, AI is a tech concept lying in the foundation of any intelligent piece of hardware and software. In other words, a global task of AI is to make computers understand and interact with users by the principles of human intelligence. What is Artificial Intelligence (AI)?

Marketing AI 78

Marketing AI Work Management Marketing Management Marketing Automation Services 78

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. In Q4, we’ll begin to see a convergence toward solutions that are proving to be effective.”

Marketing AI 128

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 128

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 110

Marketing AI Work Management Marketing Management Customer Satisfaction 110

Martech

JULY 10, 2023

My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. There will be an AI for that! AI advances are astounding.

Marketing AI 134

Marketing AI Paid Search Agency Trends Copyright 134

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

DAGMAR Marketing

APRIL 24, 2024

Whispers of AI domination have businesses and the workforce in a frenzy. As our digital environment becomes saturated with useful artificial intelligence tools (AI) , the idea that this technology could replace individuals who work in a variety of industries in the future has become a hot topic of discussion.

Marketing AI 52

Marketing AI SME Work Management Marketing Management 52

Hubspot

SEPTEMBER 1, 2023

Train AI in sales, and you’ll join 81% of salespeople surveyed who agree that AI significantly reduces their manual tasks and data entry workload. There’s a lot to consider, including bias, data management, permissions, and more. In this article, find the ethical concerns and best practices for using AI.

Ethics 72

Ethics Marketing AI Training Work Management 72

Martech

SEPTEMBER 20, 2023

Katya Moskalenko, product marketing manager at London-based Measure Protocol, is sounding the alarm that artificial intelligence might have a negative impact on the existing gender gap in the tech industry. “It’s going to be a long path in order to ensure that AI is serving all individuals.

Marketing AI 119

Marketing AI Work Management Marketing Management Ethics 119

Webbiquity

JANUARY 16, 2024

Stuck on how to make your B2B marketing videos stand out ? In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Guest post by Jean-Christophe Bouglé. No worries!

Creativity 180

Creativity Work Management Video Marketing B2B Marketing 180

Salesforce Marketing Cloud

FEBRUARY 9, 2023

Customer service organizations today are fighting an uphill battle. Service agents face record case volumes, and customers are frustrated by growing wait times. Often, to manage the case load, agents will simultaneously work on multiple customers’ issues at once while waiting for data from legacy systems to load.

Enterprise Management 98

Enterprise Management Work Management Service Generation 98

Navigate the Channel

DECEMBER 1, 2023

If you’re like most businesses, you’re inundated with vast amounts of information generated from multiple sources. Despite the overwhelming amount of information, you know this data holds valuable insights that can be harnessed to gain a competitive edge.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Salesforce Marketing Cloud

AUGUST 30, 2023

According to our research, 88% of customers say the experience a company provides is just as important as its products or services. Yet 82% of mobile workers struggle to balance speed with quality when providing field service. But what sets the best field service management software apart?

Work Management 52

Work Management Marketing Management Efficiency Service 52

Salesforce Marketing Cloud

JANUARY 23, 2024

Consider the value your most experienced, high-performing agents and field service technicians bring to your organization. They understand your product or service and know how to quickly address common customer issues and questions. The good news is that to a great extent, you can – with strategic knowledge management.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Champion Communications

JUNE 1, 2023

As sustainability, Artificial Intelligence, and supply chain blockages continue to dominate the headlines, our clients have proudly showcased their efforts in shaping these challenges of today into the triumphs of tomorrow. CRN spoke with CEO Jason Timm to find out what goals he wants CloudSmiths to reach in the UK market this year.

Marketing AI 62

Marketing AI Enterprise Management Work Management Urgency Marketing 62

Martech

SEPTEMBER 7, 2023

Salesforce has announced that it has begun executing on earlier promises to add AI-powered capabilities to the collaboration platform Slack which it acquired just over two years ago. The headline announcement, Slack AI, will be in pilot this winter. The artificial intelligence piece. Why we care. In your inbox.

Automation 120

Automation User-Generated Content Template Training 120

Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. For Cole, AI is an ever-present partner to brainstorm and ideate with.

Marketing AI 111

Marketing AI Examples Lead Scoring Lead Ranking 111

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. With B2B marketing, it’s all about value.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Martech

NOVEMBER 14, 2023

I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Prompt: What does a Marketing Technology Manager do? For more detailed and up-to-date information, I recommend visiting the official MarTech website at martech.org.

Work Management 102

Work Management Marketing Management Marketing Automation Services Marketing AI 102

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Salesforce Marketing Cloud

APRIL 25, 2024

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. Our research found that 88% of customers say good customer service makes them more likely to purchase again.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. I am trained with MarTech content. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Here’s something somebody asked me!

Trends 138

Trends Mobile Advertising Best Practices Work Management 138

Martech

MARCH 13, 2024

He knows AI both through his work and working with clients as they deploy it. He gave us a look at what he expects in the very near future with artificial intelligence. Q: What do you see happening right now with business and AI? How do I train them? Interview edited for length and clarity.)

Marketing AI 82

Marketing AI CPO Verticals Terms and Conditions 82

Martech

JANUARY 26, 2024

As CEO of The Marketing AI Institute, Paul Roetzer is about as plugged into businesses’ use of artificial intelligence as you can get. While there’s a lot of long-term analysis/navel gazing going on about AI, we wanted to get his take on what to expect in the coming year. A: Literacy. A: Absolutely.

Marketing AI 87

Marketing AI Enterprise Management Marketing Automation Services Work Management 87

Martech

AUGUST 9, 2022

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. In my last article, I shared the key areas for applying AI and ML models in marketing and how those models can help you innovate and meet client demands.

Marketing AI 113

Marketing AI Planning Work Management Paid Search Agency 113

Salesforce Marketing Cloud

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. And now AI in email marketing is helping to boost results even more. AI is helping us in many ways, but it’s still in the early stage. How do we integrate AI into our strategy?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116