Salesforce Marketing Cloud

OCTOBER 2, 2024

Artificial intelligence (AI) has gone mainstream. In fact, according to Salesforce’s Small Business Trends report , approximately nine in 10 small and medium-sized business (SMB) teams are using AI. 60% say they are currently using generative AI (GenAI) or plan to use it.

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SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Marketing AI 91

Marketing AI Advertising Agencies Planning Work Management 91

Inbox Insight

JUNE 14, 2021

Artificial Intelligence in digital marketing is a concept many B2B marketers struggle to get their heads around. However according to our latest research Full Disclosure; The B2B Content Intelligence Report , 67% of senior B2B marketers perceiving a high threat level from new market entrants leveraging AI.

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Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities.

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Martech

JULY 26, 2024

While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its adoption at work — three percentage points higher than in 2023, according to a new survey by The Marketing AI Institute.

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Salesforce Marketing Cloud

OCTOBER 28, 2024

Imagine a world where AI agents handle many of your everyday tasks, freeing you up to focus on what truly matters — building relationships, making strategic decisions, and innovating. But the potential of artificial intelligence (AI) agents can only be realized if they’re trusted to act on someone’s behalf.

Ad Building 103

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Pam Didner

MAY 7, 2021

AI is everywhere…. Artificial intelligence (AI) has been invading our daily lives without us fully realizing it. That’s AI at work. When you drive to work using Waze, the app is using a machine-learning algorithm to provide the best route for you. Hello, AI, again. Why is a human intelligent?

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Martech

AUGUST 20, 2024

Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons: “We let a genie out of the bottle when we developed nuclear weapons. AI is somewhat similar — it’s part way out of the bottle.”

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Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Salesforce launched its Einstein AI capabilities back in 2016, but a lot more has happened recently. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation.

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Vision Edge Marketing

MARCH 19, 2024

As the field of artificial intelligence (AI) continues to explode, we find ourselves at an interesting crossroads between AI, creativity, and its application: innovation. Where does AI fit into your mosaic? At this moment in time, AI lacks emotional intelligence. AI depends on established patterns.

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Martech

JANUARY 5, 2024

Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. For example, is your DAM ready for AI? Its potential is unlimited.

Digital Asset Management 121

Digital Asset Management Marketing AI Work Management Marketing Management 121

Martech

SEPTEMBER 9, 2024

Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at the forefront of businesses’ genAI adoption. From hyperscalers and martech vendors to agencies and point solutions, everyone is touting their AI/machine learning and genAI-specific capabilities.

Enterprise Management 122

Enterprise Management Marketing AI Work Management Marketing Management 122

Martech

JULY 3, 2024

Based on my conversations across the marketing technology landscape, we’re at saturation. Net new deals are dwindling, with the market resembling a stagnating pond instead of a dynamic ecosystem. Average marketing budgets have fallen to 7.7% A market where the appetite for net new deals has significantly chilled.

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Convince & Convert

OCTOBER 9, 2024

If you or your leadership team think you’re behind on adopting AI tools, take heart: You’re not. AI tools are evolving rapidly, and it’s important to engage in the conversation, stay informed, and be intentional about how you approach and implement these tools. AI should support your business goals, not the other way around.

Paid Search Agency 138

Paid Search Agency Work Management Planning Marketing Management 138

SalesIntel

JUNE 17, 2024

Since digital selling is emerging as one of the new models for marketing and selling products and services, everyone is looking for effective sales training tools to ensure that the company’s selling workforce is well positioned to leverage on the new changes by being armed with digital selling skills.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Training 52

Martech

OCTOBER 24, 2024

workers say they don’t know how to use their new AI tools, according to a report from Slingshot. The survey found only 23% of employees feel completely educated and trained on AI. And while 72% of employers say their employees are at least adequately trained on AI, only 53% of employees believe they are.

Digital Asset Management 117

Digital Asset Management Marketing Automation Services Advertising Agencies Work Management 117

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. However, I feel those changes will be dwarfed by generative AI’s impact on our industry.

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Martech

SEPTEMBER 23, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Prompt: Explain the role of a MarTech Manager. Here are the key responsibilities and functions of a MarTech Manager: 1.

Work Management 106

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Martech

JULY 19, 2024

Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. These systems worked well enough in a mostly manual, slower-paced world.

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Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. One that supports change management across every element of the current workflow that needs to evolve. Eight out of 10 marketing leaders expect genAI to positively impact marketing investment and strategy this year, per Gartner research.

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Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

Marketing AI 125

Marketing AI Ethics Work Management Marketing Management 125

Salesforce Marketing Cloud

JANUARY 27, 2022

Organizations add AI-based predictions and recommendations to their sales processes, only to find reluctant teams that don’t have trust in artificial intelligence (AI). Learn to increase the speed of work with artificial intelligence. How to get your teams to trust in AI. Read it now.

Marketing AI 92

Marketing AI Ad Building Digital Transformation Forecasting 92

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. What is AI automation?

Marketing AI 111

Marketing AI Work Management Automation Marketing Management 111

Unbounce

JUNE 24, 2020

How often do you reflect on the ways technology changes your life as a marketer? We do our marketing… on the internet.”) No incoming martech makes a better case for this sort of incremental innovation than artificial intelligence. But, one day soon, you’ll marvel at all the things AI sneakily helped pull off your plate.

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Marketing AI Enterprise Management Work Management Landing Pages 145

Heinz Marketing

SEPTEMBER 24, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In a fast-paced sales environment, Sales Development Representatives (SDRs) face the constant challenge of balancing high-volume outreach with personalized engagement. Its AI-driven insights help SDRs target the right decision-makers and approach them at the right time.

Marketing AI 83

Marketing AI Work Management Tools Marketing Management 83

Sprout Social

AUGUST 21, 2023

Artificial intelligence (AI) isn’t just a sci-fi phenomenon turned reality—it’s a technological mainstay, developed over decades right underneath our noses. AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. What are AI ethics?

Marketing AI 91

Marketing AI Ethics Work Management Marketing Management 91

Martech

AUGUST 27, 2024

AI is rapidly reshaping various industries, and martech is no exception. As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. Summarize meeting notes : Leverage AI to organize and condense notes from multiple sessions.

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Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Noteworthy: Find these places and don’t work there: 10% of those without a plan also said, “and we don’t know where to start.”

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Marketing AI Allocation Zoominfo ROAS 101

Pam Didner

MARCH 12, 2020

Artificial intelligence, AI is a tech concept lying in the foundation of any intelligent piece of hardware and software. In other words, a global task of AI is to make computers understand and interact with users by the principles of human intelligence. What is Artificial Intelligence (AI)?

Marketing AI 78

Marketing AI Work Management Marketing Management Marketing Automation Services 78

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles.

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seo.co

AUGUST 23, 2021

GPT-3, and Artificial Intelligence have been the topic of much discussion lately, particularly among SEOs. What is Open AI (GPT-3)? Generative Pre-Trained Transformer 3 (GPT-3) is an AI and machine learning tool that uses semantic analysis to convert text into readable copy. What is Artificial Intelligence (AI)?

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Marketing AI SEO Budget Programs Marketing Budget 126

Martech

DECEMBER 12, 2023

After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I heard someone at MOps-Apalooza say something about companies buying software that they never fully implemented, I think my ticket for next year’s conference would be paid for.”

Work Management 127

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Martech

DECEMBER 19, 2023

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. creative, media, brand, legal, etc.) creative, media, brand, legal, etc.)

Work Management 80

Work Management Marketing Management Marketing Automation Services Budget Programs 80

Martech

APRIL 29, 2024

Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. However, successful AI adoption requires more than just implementing new tools. How generative AI disrupts martech Generative AI disrupts martech across multiple fronts. Think creatively here.

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Marketing AI Work Management Marketing Management Planning 97

Martech

JUNE 15, 2023

“The emergence of AI in new ways is compolementing our traditional view of AI and creating enormous opportunitie and risks.” ” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season. Originally, Pega used AI to power case management in the BPM space.

Enterprise Management 110

Enterprise Management Marketing AI Work Management Marketing Management 110

Salesforce Marketing Cloud

AUGUST 29, 2024

Agents are assistive and autonomous software systems. They are like intelligent digital assistants, equipped with the aggregated knowledge and experience of human experts, and access to all relevant data. Powered by large language models AI agents are made possible through the emergence of large language models (LLMs).

Enterprise Management 130

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Salesforce Marketing Cloud

JULY 19, 2024

These handy digital assistants are great at answering simple questions and performing basic tasks, but in the era of generative artificial intelligence (AI), they can feel pretty limited. An AI agent , on the other hand, is like having a digital AI assistant built into your workflow. Want more of AI?

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