KoMarketing Associates

OCTOBER 5, 2017

While some companies are frustrated by the lack of visibility at the large shows due to not receiving speaking slots or not getting the right foot traffic, AdWeek reports that 67 percent of those polled have found that smaller industry shows are better for reaching customers. In-Person Conversations.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

JUNE 19, 2014

We need to understand how each channel works, what is successful, and how we can use this information to enhance our own strategies. With social now positioned as a legitimate marketing channel with genuine customer (and potential customer) interactions, there’s a lot of great information coming out of the social media department.

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

NOVEMBER 15, 2013

Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Should I add schema.org markup on my videos even if they are on YouTube?

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Run a search for your industry or specific keyword phrase to see what types of questions are being asked. Tools for Writing. Now, we have Evernote. SlideShare.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

OCTOBER 25, 2016

This is when a potential buyer (or, in the online marketing world – a searcher) is gathering information and doesn’t necessarily know the solution they are looking for. These are often informational searches in the form of questions or longer-tail queries. Why Is Top-of-Funnel Content Important for SEO? keyword.io.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

MAY 31, 2012

Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. Ask questions and anticipate their answers: Where is your audience gathering information about your product or services? Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? Don’t get too comfortable.

Social Media 120

Social Media Media Work Management Marketing Management 120

KoMarketing Associates

NOVEMBER 10, 2021

As you plan your B2B social media strategy, it’s important to consider the impact of social media on the industry as a whole and where other brands are succeeding —- and failing. Look for topics your audience asks about on your website, in industry forums, even sites like Quora or Reddit. Twitter: 1 and 5 Tweets a day.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

OCTOBER 22, 2019

So much content created today is noise– it is simply created to keep up with the industry or competitors. For those publishing on YouTube, there’s good news for you: the popular video platform is constantly adding new features to its “YouTube Studio” (which is still in beta, as of the time of publication).

Video Marketing 125

Video Marketing B2B Marketing Practices Tips 125

KoMarketing Associates

AUGUST 20, 2019

Video as a medium is growing rapidly (and not just in B2C industries). Then, make sure the video itself is optimized for search engine visibility by implementing the right title structure, tags, and interactive elements (especially if the video is hosted on YouTube).”. and by being concise.” Figure out why trends are happening.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

KoMarketing Associates

FEBRUARY 25, 2020

I have some great information on which ad platforms will your B2B needs the best. List uploads can be very powerful because you can show ads to the right person when they have the right intent (based on keywords, videos watched on YouTube and so on). Here you may find further information and a list of the requirements.

Top of Funnel 166

Top of Funnel Ideal Customer Profiles Tips B2B 166

KoMarketing Associates

OCTOBER 1, 2019

After all, as uncovered in a recent traffic study from GrowthBadger using data from SimilarWeb, “ search is the single largest traffic source for every niche, and in most industries it drives the majority of the web traffic. I’d love to read your feedback on Twitter or LinkedIn to collaborate and learn more.

Marketing Qualified Leads 121

Marketing Qualified Leads Lead Ranking SEO Generation 121

KoMarketing Associates

JANUARY 5, 2017

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. Live Video. AMP Versions of Content.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

KoMarketing Associates

SEPTEMBER 19, 2017

Being a member of the content marketing team here at KoMarketing for more than five years, I’ve had a chance to work with organizations across industries, and while the products and services may differ, the mistakes organizations make are oftentimes fairly similar when it comes to developing a content strategy. Not sure where to start?

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing Paid Search Agency 162

KoMarketing Associates

JANUARY 5, 2017

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. Live Video. AMP Versions of Content.

Online Marketing 136

Online Marketing B2B Marketing CMS Development Planning 136

KoMarketing Associates

FEBRUARY 26, 2019

In niche industries, sometimes it was enough just to have new blog post coming out on your blog. enter in a keyword or phrase related to your industry or what you want to write about, and answer the public will suggest options based on Bing and Google’s autosuggest feature. Free Content Promotion Tools.

Budget Programs 123

Budget Programs Tools Content B2B 123

KoMarketing Associates

NOVEMBER 10, 2016

currently) across industries in the next five years. Facebook (95%), Twitter (74%), and LinkedIn (66%) are the most commonly used social media platforms for B2B enterprises. Two-thirds of marketers turn to Facebook first for paid social media, and about one-third are leveraging YouTube and Twitter to advertise.

Social Media 262

Social Media Marketing Budget Marketing Budget Creation Enterprise Management 262

KoMarketing Associates

OCTOBER 13, 2020

It’s not Twitter. Your LinkedIn post ideas could include quotes from industry studies, or quotes from your customers or from influencers. This type of LinkedIn post is an ideal length for an announcement or a summary of a longer piece of content, like an industry report or a webinar invitation. But it has a distinct culture.

Linkedin 295

Linkedin Webinar Metrics B2B Thought Leadership B2B 295

KoMarketing Associates

JULY 18, 2019

The impressive line up of speakers included industry leaders like Rand Fishkin, Britney Muller, Wil Reynolds, Dr. Marie Haynes, Casie Gillette, Greg Gifford, Paul Shapiro, Ruth Burr Reedy, Andy Crestodin and the list goes on. Ruth Burr Reedy exploring the different ways that humans and robots process information. "I

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28