Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. These are clear signs of a winning B2B strategy, which Canva’s marketing team had to adapt to accommodate a growing roster of enterprise tools and AI capabilities. Why we care. Magic Studio.

Marketing AI 114

Marketing AI Tools Enterprise Management B2B 114

Contently

APRIL 27, 2023

Use G2’s Spring 2023 Enterprise Grid® Report for Content Creation to choose the best content creation software. Businesses across multiple industries use content creation software to produce high-performing content. Businesses across multiple industries use content creation software to produce high-performing content.

Lead Scoring 129

Lead Scoring Lead Ranking Enterprise Management Marketing Management 129

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. The conclusions are based on surveying more than 1,000 technology buyers in companies across North America and Europe. The conclusions are based on surveying more than 1,000 technology buyers in companies across North America and Europe.

Enterprise Management 307

Enterprise Management Work Management Marketing Management Paid Search Agency 307

Martech

APRIL 23, 2024

No matter what is happening in the larger industry you operate in, your company might be going gangbusters. It’s also possible that your business might need to move to more robust, enterprise-sized solutions that can provide more in one place. Have you outgrown your current solution? Have you done your research?

Enterprise Management 89

Enterprise Management Work Management Marketing Management Vendors 89

ClearVoice

OCTOBER 27, 2023

In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts. Consider the following questions: How has the marketing industry evolved over the decades? Where is the marketing industry headed?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Salesforce Marketing Cloud

APRIL 24, 2024

How it works: from CDP to data warehouse How it works: from data warehouse to CDP How Buyers Edge uses zero copy technology What is zero copy integration? It can be a useful and even necessary step in managing enterprise data. What you’ll learn What is zero copy integration? What is a data warehouse? But it has its challenges.

Enterprise Management 111

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 111

Oktopost

MARCH 6, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary The impact of artificial intelligence (AI) on the way brands communicate has many industry leaders curious about the future of marketing. Nuri’s works delve into topics such as AI, Web 3.0,

Marketing AI 94

Marketing AI Lead Ranking Ethics Leads 94

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. The enterprise cloud services market is extremely crowded, so it’s important for providers to differentiate themselves from the competition. Nutanix The Forecast.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Insider Group

MARCH 17, 2021

Customer experience: As Forbes points out, companies that focus on a customer experience mindset drive revenue four to eight percent higher than other brands in the same industry. Substantiating that information with both your own expertise and corroborating evidence from other recognized industry experts builds their trust even further.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

Martech

OCTOBER 5, 2023

Built atop RSG’s “RealScore” platform, the tool is a 15-minute survey for enterprise leaders to quickly self-assess within five key categories: Operations, content, data, decisioning and technology. Do you have technology resources? Dig deeper: Real Story on MarTech: The new stack Why we care. Byrne explained.

Peer-to-peer 108

Peer-to-peer Tools Comparison Advertising Benchmark 108

Martech

OCTOBER 23, 2023

Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels. As an advisor, he works with enterprises in industries experiencing a high degree of change, including healthcare, financial services and major airlines. LinkedIn: Daniel Newman (27.7K

Digital Transformation 118

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 118

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. For instance, They aid clients in industry-specific email content.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Biznology

JANUARY 26, 2021

Enterprises in every industry are utilizing a bevy of new technologies that create efficiencies and cut costs through new, advanced virtual services. Ultimately, these technologies are being leveraged to help companies make more intelligent decisions and to virtually supplement human capital to better serve the customer.

Marketing AI 129

Marketing AI Enterprise Management Automation Marketing Automation Services 129

Top Rank Marketing

SEPTEMBER 1, 2023

Thanks for taking the time to be with us for this week’s Elevate B2B Marketing News, and we hope you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. MediaPost Attention metrics are the next frontier of digital ad measurement 36 percent of U.S.

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Salesforce Marketing Cloud

APRIL 9, 2024

Andy Cotgreave, senior data evangelist, Salesforce Link Copied Big data grew so fast and became so unwieldy that an entire industry emerged to help companies parse and analyze it. Enterprise customers continue to spend mightily on big data solutions like data lakes and data warehouses. But major challenges remain.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Thinkers360

MARCH 8, 2024

Join Enterprise Lite to work with all of these Business Continuity influencers! 7 Rahil Karedia Help AG (An e& Enterprise Company) Contact Rahil Karedia Score: 62.31 10 Dr. Javnyuy Joybert Cosdef Global Institute for Business and Technology Contact Dr. Javnyuy Joybert Score: 54.69 Brian Reid Score: 68.81 26 Karen Hardy, Ed.D

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 124

Thinkers360

MARCH 31, 2024

Join Enterprise Lite to work with all of these analysts and influencers! Marek Kowalkiewicz QUT (Queensland University of Technology) Contact Prof. Want to be on this list or know others who should be on this live and annual leaderboard?

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Brightedge

FEBRUARY 1, 2024

Over the past year, it’s become apparent Generative AI has the potential to transform entire industries. This could not be more true for enterprise SEO. In this post, I want to cover how this is taking place and how enterprise organizations are preparing. Large enterprise SEOs rely on organic search traffic.

Enterprise Management 52

Enterprise Management Marketing AI SEO Work Management 52

Martech

FEBRUARY 15, 2024

” Next, from MessageGear’s “The Enterprise Perspective on Customer Engagement & AI” report: 61% of marketers are already using AI to connect with audiences. Methodology: Based on conversations with “2000 people based in the U.S. 25% are gearing up to jump on board. ” Which is true?

Marketing AI 99

Marketing AI Enterprise Management CPC Cost Per Click 99

Thinkers360

APRIL 20, 2024

Join Enterprise Lite to work with all of these Retail influencers! 15 Richard Halter Global Retail Technology Advisors llc Contact Richard Halter Score: 35.60 There you can filter by any topic of interest from over 90 cutting-edge business, technology, and sustainability topics. Markus Husemann-Kopetzky Score: 60.29 19 Ahmad M.

B2B Thought Leadership 119

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 119

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Martech

SEPTEMBER 7, 2022

That’s a huge market attracting enterprise tech companies and investors alike. There’s a plethora of emerging technologies, along with daily news updates about these immersive technologies’ promise and potential downside. “How?” ” you might ask. Follow the money.

Enterprise Management 108

Enterprise Management B2B Marketing B2B Marketing Management 108

Martech

OCTOBER 11, 2023

Sponsored by: In this episode of Dun & Bradstreet’s sponsored series, “Data Makes the Difference,” Gurpinder Dhillon, Dun & Bradstreet’s vice president – master data business, and Kim Davis, editorial director of MarTech, paint a vivid picture of how master data management goes beyond technology.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Business 115

Martech

NOVEMBER 18, 2021

Conductor has seen a huge growth in its customer roster and works with industry leaders like Slack, Citibank, and AT&T. Receiving one of the largest rounds of funding ever raised in the SEO and organic marketing category is not only a significant moment for Conductor but also for the organic marketing industry as a whole.

Paid Search Agency 107

Paid Search Agency SEO Organic Leads Search Marketing 107

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Content Standard

AUGUST 21, 2023

With generative AI investments primarily focused on content creation and customer experience, CMOs have a major stake in identifying how generative AI technology will and won’t be integrated into the enterprise roadmap. Each option offers unique benefits and drawbacks.

Enterprise Management 90

Enterprise Management Budget Programs Generation Tools 90

Martech

JUNE 15, 2022

During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. What five things do you think will remain unchanged about marketing technology in the next ten years? At RSG, we advise many large enterprises on CDP evaluation and selection.

Enterprise Management 125

Enterprise Management Work Management Marketing Management Trends 125

Heinz Marketing

MARCH 28, 2024

MarTech Landscape Over time, the general marketing technology landscape has undergone significant changes, driven by advancements in technology, shifts in consumer behavior, and evolving business needs. The major marketing automation players still take up a large share of the space, but are they on a decline?

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

ClearVoice

OCTOBER 27, 2023

In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts. Consider the following questions: How has the marketing industry evolved over the decades? Where is the marketing industry headed?

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

The Lead Agency

DECEMBER 4, 2023

Seasonality in B2B Marketing is often overlooked, with many associating it solely with B2C enterprises. Yet, just like in consumer-facing industries, seasonal trends can significantly impact B2B businesses too. Retail, mining, construction and events are some examples of industries that are highly affected by the weather.

B2B Marketing 112

B2B Marketing Planning B2B Marketing Budget 112

Madison Logic

DECEMBER 29, 2022

Investment underscores BC Partners’ deep expertise in technology enabled services and digital marketing, within its continued focus on the TMT sector. Madison Logic provides advanced B2B ABM services through its proprietary, industry-leading account-based marketing platform to improve its clients’ sales and marketing results.

Account Based Marketing 98

Account Based Marketing Advertising Agencies Enterprise Management Work Management 98

Martech

DECEMBER 29, 2023

“If a customer wants something now, and they know that a big box retailer has it at a store right down the street, they want to make sure they can order on their phone, while they’re sitting in front of the TV,” said Keith Kirkpatrick, research director, enterprise applications for The Futurum Group.

eCommerce 115

eCommerce Enterprise Management Paid Search Agency Marketing Management 115

Brightedge

FEBRUARY 23, 2022

And so that early success of DataCube inspired us to build ContentIQ as part of our solution in 2017 , allowing for cross-team governance and SEO technical analysis on an enterprise scale. Getting it right requires high quality enterprise data with multiple technical capabilities.

SERP 144

SERP SEO Analysis High Quality Lead 144

Content Standard

APRIL 23, 2024

Across industries and business models, marketing is essential to surviving and thriving. Where the headlines get it wrong Professor Scott Galloway paints a picture of “Mad Men” CMOs who hang their hats on industry awards and cling to big advertising budgets. As usual, the truth is more nuanced than the headlines suggest.

CMO 83

CMO Enterprise Management Planning Work Management 83

Salesforce Marketing Cloud

AUGUST 21, 2023

IT has good cause to be concerned: enterprise technology is responsible for approximately 1% of global greenhouse gas emissions. Before we dig into that, it’s important to understand the ways IT and technology contribute to our changing climate. So how can sustainable IT impact a company’s digital carbon footprint?

Enterprise Management 98

Enterprise Management Work Management Lead Scoring Lead Ranking 98

Martech

SEPTEMBER 6, 2023

She drives multiple GTM transformation efforts to orchestrate people, process, technology, and information to yield better customer engagement and success. Moderator Kim Davis, Editorial Director, MarTech Born in London but a New Yorker for over two decades, Kim Davis started covering enterprise software ten years ago.

Enterprise Management 108

Enterprise Management Work Management Marketing Analytics Tools Marketing Management 108

FMG Suite

MAY 14, 2023

May 16, 2023 – FMG Suite, a leading SaaS company specializing in marketing content, automation, and websites for financial advisors, today announced that it has achieved 400% growth of its enterprise business relationships since 2021. Downloadables/attachments can be published to enterprises’ Collections. SAN DIEGO, Calif.,

Enterprise Management 52

Enterprise Management Marketing Automation Services Work Management Marketing Management 52