Velocity Partners

JANUARY 24, 2024

Spotify Wrapped is one of the biggest marketing success stories in recent history. For a few weeks every year, Spotify’s marketing team grows by tens of millions. And what can B2B marketers like you steal from Spotify Wrapped? Spotify Wrapped taps into this instinct and frames it around self-expression and social capital.

Peer-to-peer 85

Peer-to-peer Work Management Marketing Management Lead Scoring 85

B2B Digital Marketer

APRIL 11, 2024

The conversation delves into the importance of processes in data-driven marketing and sales in the B2B realm. The discussion underscores the crucial role of process management in optimizing sales and marketing outcomes. In this episode, you’ll learn: The critical importance of efficient processes in B2B sales and marketing.

B2B Sales 52

B2B Sales B2B Marketing Enterprise Management B2B 52

The Marketing Blender

APRIL 17, 2024

From mining and transportation to construction and manufacturing industries, industrial companies have high-ticket sales and LONG sales cycles with many stakeholders. As a bonus, branding and marketing actually helps accelerate the sales pipeline and close deals faster! What should Your B2B Industrial Marketing Brand Look Like?

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Webbiquity

MAY 5, 2020

B2B marketing teams have become highly proficient at producing content, whether for lead generation, brand awareness, or sales acceleration. The platform is a tool for sales professionals targeted at large enterprise manufacturing and medical device marketing and sales teams. This was the birth of Modus. ” The Company.

CMS Development 174

CMS Development Enterprise Management Work Management Marketing Automation Services 174

SmartBug Media

MARCH 23, 2023

As a leading provider of digital marketing solutions, SmartBug Media has done it again! We understand how important marketing technology is for modern companies, and we owe our success in developing top-tier campaigns to our ability to capitalize on the latest advancements in industry-related tools.

Hubspot 98

Hubspot Enterprise Management Work Management Advertising Agencies 98

Thinkers360

MARCH 31, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Marketing, Customer Experience, Digital Transformation Chenthil Eswaran Aspire Systems (India) Pvt.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Thinkers360

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Kelly Hoey J Kelly Hoey Contact J. Nadia Vincent, MBA Digital Transformation Leaders Contact M.

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

Zoominfo

SEPTEMBER 25, 2018

Recently, we published The Ultimate List of Marketing Podcasts. Join host, Matt Heinz, president of Heinz Marketing on this fast-paced, power-packed program. Martin Brossman and Greg Hyer help sales and marketing professionals understand social selling and digital sales strategies they can use in their sales and marketing efforts.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Zoominfo

APRIL 18, 2022

Candidate Relationship Management (CRM) and Human Capital Management (HCM) CRMs typically come into play once the candidate accepts an offer. Examples of CRM tools include BambooHR , Tracker , and Workbright. Recruitment management systems are the future of the entire recruiting industry.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Zoominfo 130

Sprout Social

JANUARY 24, 2024

We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. They’re powerful tools for increasing the visibility of your posts, reaching people with similar interests or in the same industry, and tapping into trending topics.

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

Martech

APRIL 4, 2024

Their conclusion: “OpenAI’s prices seem too low to recoup even part of their capital costs in a reasonable time given the volatile nature of the AI industry. Emplifi added 10 AI-powered solutions to help social media marketing and customer care teams increase efficiency and create more productive workflows. Here’s why.

Marketing AI 64

Marketing AI Paid Content Marketing Management Forecasting 64

Zoominfo

AUGUST 1, 2023

While it’s undeniable that generative AI is already changing how businesses engage with the world, sales and marketing leaders are quickly realizing that AI alone isn’t the solution to all their problems. Acting upon increasing amounts of data in a timely way to capitalize on emerging opportunities is difficult to impossible.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Why should you use email marketing software? Here are five specific benefits of using email marketing tools. Market reach.

Marketing Automation Services 188

Marketing Automation Services Marketing Management Budget Programs Marketing AI 188

SalesIntel

FEBRUARY 19, 2024

Overlooking A/B Testing A/B testing, often an unsung hero in marketing strategies, holds immense potential. Ignoring Data Insights Data is the compass guiding businesses through the vast sea of sales and marketing. This type of strategy needs teamwork between marketing and sales teams. Remember, people crave authenticity.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. How much is marketing contributing to revenue? The Basics of Marketing Metrics. Website Traffic.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable.

Case Study 90

Case Study Case Studies Work Management Studies 90

Lead Forensics

MARCH 21, 2024

Utilize visual aids like pipeline charts or CRM reports to track each deal’s status and identify potential roadblocks. Bring in an Expert: Gain valuable insights from industry experts to inspire and educate the team. Bring in an Expert: Gain valuable insights from industry experts to inspire and educate the team.

Urgency Marketing 52

Urgency Marketing Creativity Trust Marketing Sales Cycle 52

NetLine

JANUARY 18, 2024

What Google’s Cookie-Tracking News Means for B2B Marketers ” Despite nearly half a decade of lead time and discussion, many professionals and businesses find themselves unsure of what exactly wil happen. As established by CASL over a decade ago, consent is crucial for when building a marketing communications approach.

Google 52

Google Privacy Lead Ranking Intent 52

Marketing Insider Group

JANUARY 21, 2020

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Critical Steps to Creating Your Content Marketing Budget.

Budget Programs 290

Budget Programs Paid Search Agency Content Marketing Planning 290

Madison Logic

JANUARY 17, 2024

According to IBM Security’s X-Force Threat Intelligence Index 2023 , manufacturing was the top-attacked industry for the second year in a row. Use it to prioritize in-market accounts, know which personas to engage across the buying committee, and understand what content is most likely to convert.

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. What is email marketing and why does it matter?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

chiefmartech

AUGUST 29, 2022

You could have a full-featured marketing suite as your core platform, but it now had open APIs and a marketplace of specialist (best-in-breed) apps with off-the-shelf integrations. This blended model has generally worked quite well and spread throughout the industry. In fact, the two were better together.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Zoominfo

OCTOBER 2, 2019

Is there some sort of “unicorn blueprint” startups can follow to become the next industry giant? Before establishing themselves as market disruptors or category creators, future unicorns start by creating a minimum viable product (MVP). One of the things that sets unicorns apart from typical market leaders is their desire to disrupt.

Startups 182

Startups Zoominfo Word of Mouth Lead Ranking 182

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. What takes email marketers from good to great? Service mindset The best marketers don’t just sell. Curiosity Curious marketers want to know everything. What are other brands doing?

Email Marketing 88

Email Marketing Effectiveness Work Management Planning 88

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. million in the U.S.,

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

SmartBug Media

DECEMBER 15, 2021

As the world gets more complicated and connected, marketers are getting more advanced in the way they use different tools to communicate and capitalize on growth opportunities. Intelligent Inbound® is all about smart, strategic marketing campaigns that attract, convert, and delight your audience," SmartBug President Jen Spencer says.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 98

Choozle

SEPTEMBER 15, 2021

Who doesn’t want to capitalize on every opportunity to be successful, continue to grow, learn new tactics, and thrive in your digital advertising? Advanced CRM Matching. Geoframing allows marketers to collect users who have been to a location for retargeting at a later time. Advanced CRM Matching. Amazon DSP.

Marketing Management 52

Marketing Management Paid Search Agency Mobile Advertising Advertising Agencies 52

Vision Edge Marketing

FEBRUARY 25, 2020

In several recent conversations about Marketing accountability, a question consistently surfaced about which metrics demonstrate Marketing’s value regarding strategy and upstream marketing? He proposes that the purpose of Downstream Marketing is to motivate customers to adopt existing products and services.

SIC 143

SIC Marketing Management Verticals Marketing Automation Services 143

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

ClickZ

MARCH 16, 2020

30-second summary: Too often, the budget is wasted because the marketer driving the ship isn’t keeping pace with modern consumer behavior. The coming year holds great promise for digital marketers. Last year digital marketers wasted on average of 26% of their budgets on ineffective channels and strategies {Rakuten Marketing}.

Automation 130

Automation Allocation Marketing Automation Services Mobile Advertising 130

Choozle

JULY 24, 2020

Account-based marketing (ABM) is a strategic approach to business marketing that focuses efforts on a defined set of key target companies within a market. Through the use of technology, these marketers are able to capitalize on more robust data sets to indicate the current needs and purchase intent of target companies.

Account Based Marketing 59

Account Based Marketing Work Management Marketing Management Marketing Automation Services 59

ClickZ

MAY 9, 2020

marketing leaders thought their current marketing technology stack is average in terms of achieving their marketing goals. said their marketing budgets are staying the same, while 28.4% said their marketing budgets are increasing. Marketing leaders are planning to increase their marketing technology spends.

Advertising Benchmark 93

Advertising Benchmark Work Management Customer Surveys Marketing Management 93

Hubspot

OCTOBER 26, 2022

Capitalize on your inbound marketing. Leverage your CRM to inform your efforts. If you take the time to build a reputation in industry-relevant LinkedIn groups, you can expedite that process. In many cases, you'll be assigned a specific vertical — generally in the form of a target industry. What is B2B prospecting?

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Valasys

APRIL 12, 2019

million in Series A funding round which was led by Endeit Capital along with the participation of Finland’s Vendep Capital and Superhero Capital. Leadfeeder stated that the new capital will be used to further develop its AI-powered lead automation tool and to grow their team with a focus on international expansion.

Lead Scoring 53

Lead Scoring Lead Ranking Marketing Websites Leads 53

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. The world of B2B marketing automation is on the brink of a full-fledged AI-driven revolution. But what is the path to reeling in those big fish?

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Zoominfo

SEPTEMBER 30, 2018

Sales Pipeline Radio Join host, Matt Heinz, president of Heinz Marketing on this fast-paced, power-packed program. Sales Pipeline Radio features the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity, and conversion of sales pipelines in any industry.

Sales Management 100

Sales Management Top of Funnel B2B Thought Leadership Best Practices 100

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. This is the data you directly collect across your marketing tech stack.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52