Why Inbound Marketing Should Take a Back Seat to Current Customers
APRIL 13, 2016
Inbound marketing, as a phrase and a movement, has almost been as popular as content marketing over the past decade. If both phrases were tradeable stocks, and you purchased $10,000 worth of “inbound marketing” and “content marketing” in June 2008, inbound marketing would be valued at $490,000. What is inbound marketing?
Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
JULY 11, 2014
So, you''ve decided to become an inbound marketer. You see, inbound marketing is a marketing strategy, but it''s also a philosophy. At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing. And for inbound marketing to truly work, you''ll need to become an inbound marketing student.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites. For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation. Twitter Ads.
55 Free Templates to Make Visual Content Creation Quick & Painless
AUGUST 30, 2013
Just about every type of content we marketers create can be enhanced by some kind of visual element. And if you need more evidence to convince you visual content is essential to your marketing, just consider all these stats ! So, what''s a design-impaired marketer to do? Templates, my friends. templates. Infographic Templates. SlideShare Template.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 99 Marketing Terms to Improve Your Marketing Vocabulary. A. 1) A/B Testing.
How to Create a Content Strategy That Actually Drives Organic Traffic
SEPTEMBER 29, 2014
Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. Creating a buyer persona requires market research and insights you gather from your customer base. Check out the simple template below. ( You can download it here.) Inbound Marketing SEO Content Creation
8 Tips on Building Brand Awareness From Top UK Growth Hackers
MAY 20, 2014
Branding tactics have drastically changed over the last decade and marketers have had to learn a whole new playbook -- a playbook that is constantly evolving with new technologies and social platforms. In fact, 70% of marketers say that content marketing has actually increased their brand awareness. Remember, you are marketing to people, not companies, or robots.
What Were The Most Effective B2B Marketing Tactics of 2015?
DECEMBER 14, 2015
Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. Here is what they had to say about their most effective B2B marketing tactics over the past year.
MozCon 2013: The Recap of all Recaps
JULY 19, 2013
They rightfully hype MozCon saying, “for three days, we bring you amazing, future-thinking content from industry leaders, deep diving into SEO, social media, marketing analytics, content strategy, data science, and so much more. ” Make it do the hard work for you and pipe Twitter, Google Alerts and more right into Evernote, email and even texts. What is MozCon? htaccess.
How to Research Blog Topics: A Step-by-Step Process
FEBRUARY 9, 2015
You will see in the screenshot below I have searched ‘Inbound Marketing.’ The screenshot below shows a Google search for the term ‘Inbound Marketing.’ At the bottom of page one of this search there are related search terms. Tools: To find this information, you may like to use Twitter advanced search or Google+ Communities. Video: YouTube, Vimeo, 99U, TED talks.
Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
APRIL 14, 2013
And with this influx of mobile marketing opportunities, companies like you and me have benefited from more effective ways to target their mobile audiences based on all the data at their fingertips. One major online platform in particular may have recently created the Holy Grail for mobile marketing. Okay, so what does this mean for mobile marketers? Read more at The Next Web.
8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
JANUARY 14, 2013
Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. That's why you need a team of lean, mean, digitally fluent, content-creating machines to take your marketing from good to remarkable.
Content Marketing on a Shoestring Budget: Distribution
JULY 23, 2013
Here’s part two of of our recap of the webinar “ Direct Marketing on a Shoestring Budget, Part 2: Content Marketing.” In the last post, I covered Carolyn Goodman’s tips for generating outstanding content; you can check that out here. No matter how big or small your marketing campaign is, always make sure you’ve covered the most basic technicalities of content promotion.
The Essential Reading List for Growth Hackers: 15 Experts to Follow
MARCH 23, 2015
He''s what I like to call a "Yoda of growth hacking" because he''s always coming up with fresh and inspirational ideas ranging from customer acquisition to word-of-mouth marketing and everything in between. I''m sure you all would have your favourite list of blog posts from him, but I consider the below mentioned to be his best. 10) Sujan Patel , VP Marketing at When I Work.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? To explain how content marketing works, we first have to agree on a definition. Content Marketing Daily
The ABCs of Content Marketing: A Glossary of Terms
JANUARY 13, 2014
You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? We''ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you''re ticking all of the right boxes to be more successful with your campaigns this year. Inbound Link.
25 Killer Resources to Learn Storytelling
MARCH 18, 2014
It’s without a doubt, the one kind of content marketing that’s never going out of style. Andrew Fitzgerald: Adventures in Twitter Fiction. What can Twitter users learn from journalists? Coca Cola’s latest YouTube venture, the Content 2020 project has gotten a lot of attention. The 7 Elements of Inbound Storytelling. Image source. Nancy Duarte. StoryCenter Blog.
A Simple Guide to Creating Lovable Marketing Offers #LoveMarketing
AUGUST 29, 2012
This blog post is an excerpt from " The Step-by-Step Guide to Lovable Marketing Campaigns." Download your free copy today to read more about how to make your marketing lovable. In order for a marketing campaign to be powerful, it needs a good offer -- you know, the thing that gets people excited enough to click! The creative coupon. The helpful ebook. It needs to be lovable.
The Marketer's Guide to Search Engine Optimizing Non-Written Content
APRIL 25, 2013
We’ve all heard about how inbound marketers need to get more creative with their content format by incorporating visuals, audio, and images. Heck, we’ve even created a free crash course (with templates) for non-designers to create visual content to react to this trend. In YouTube, you have up to 5,000 characters to describe your video. Twitter. Oh right. Guilty.)
The Ultimate Cheat Sheet for Awesome Marketing Emails
OCTOBER 13, 2011
Email marketing can be a very powerful lever for lead generation within your arsenal of inbound marketing tools. While I think most of us can agree that email is still alive and thriving, there are still many marketers that struggle to leverage it effectively for lead gen. In this post, we'll carefully dissect the anatomy of an effective, optimized marketing email.
4 Tips for B2B Marketing on Facebook
DECEMBER 23, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! In my view, Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match. Twitter Explo.
Successful Industrial Websites Require Part DiY and Part.
Industrial Marketing Today
JUNE 15, 2010
My opinion is somewhat biased because I am an industrial and B2B marketing consultant. make my living providing marketing services including designing and marketing industrial websites. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. Is that a good thing? Take a quick poll.
How Lack of Marketing Content Can Derail Your Website Redesign Project
Industrial Marketing Today
JUNE 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design? If so, you know the frustration.