Single Grain

SEPTEMBER 13, 2019

Dive Deeper: The Ultimate Guide to Video Marketing. 7 Ways Video Helps Inbound Marketing. Ride the Video Content Marketing Wave to Boost Your Organic Reach. Landing pages with video are 53% more likely to rank on page one of the SERPs. If you aren't using YouTube yet, we'd like to welcome you to 2019.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Half of the clicks on SERPs go to the top 3 results. Webinar Marketing Statistics.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

JUNE 4, 2013

I mean a strong brand in relation to the other sites in your industry fighting over specific SERP territory. But you can have an amazingly strong web brand for your local market. You want to get your videos found and shared on YouTube and Vimeo, your presentations on SlideShare, your content on relevant sites and guest blogs, etc.

Brand Identity 28

Brand Identity Branding SEO Television marketing 28

Spiralytics

NOVEMBER 20, 2022

Social media marketers also work hand in hand with a company’s entire marketing department to align their message on all platforms, thus creating consistency for the brand’s storytelling. Course Fees: Webinar – PHP 1,950 with VAT. Email Marketing. Inbound Marketing. YouTube Marketing.

Course 118

Course Training Paid Content Paid Search Agency 118

Scoop.it

MARCH 17, 2022

Evernote publishes most of its content on Facebook, Twitter, and YouTube. Evernote’s blog featured on page 1 of Google SERPs when we searched for “how to stay disciplined.”. HubSpot is a prime example of a market leader that built its brand through content strategy. They actually coined the term “inbound marketing.”

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Hubspot

NOVEMBER 27, 2012

Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The latter are the ones we want to highlight; not just to show how much can change in a year, but to emphasize how critical it is to remain agile as an inbound marketer so you can keep up with all these updates.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

OCTOBER 19, 2012

Or YouTube? Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. Love this article on #socialmedia #marketing that talks about #pinterest and has an image of a #puppy #lol. 20) Social media is free marketing.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Conductor

JANUARY 22, 2020

Right before the new year I had the pleasure to host “The Future is Now: SEO 2020” webinar with two of the brightest minds of search: Stephan Bajaio, Chief Evangelist and Co-founder at Conductor and Duane Forrester, Vice President of Industry Insights at Yext. How can you improve SERP rankings for one or both? Let’s dive in!

SEO 100

SEO SERP Work Management Lead Scoring 100

ClearVoice

MARCH 19, 2020

In SEMRush’s The State of Content Marketing 2019 Global Report , an analysis of over 700,000 articles revealed long pillar-style blog posts of 3,000 words or more tend to get triple the traffic and quadruple the shares of a more standard 901-1200 word blog post. The end goal for the majority of marketers? Lead generation.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Martech Advisor

JANUARY 28, 2020

It is an essential part of B2B content marketing that helps marketers generate leads and qualify them for the next stage of the funnel. Gated content includes e-books, whitepapers, case studies/success stories, buyers guides, webinars, exclusive courses, and product demos. Create Cohesive Content Experiences.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

SnapApp

AUGUST 31, 2017

The final report will be released next week at Content Marketing World in Cleveland, Ohio and discussed in greater detail in the upcoming webinar titled “ How Generational Differences Impact B2B Buying Committees “. . BabelQuest | Inbound Marketing. . . FINAL RESULTS (PLUS EXPERT OPINION). Chris Grant. Don't sell.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Hubspot

FEBRUARY 9, 2015

You will see in the screenshot below I have searched ‘Inbound Marketing.’ The long-tail keywords are on the left of the screen and on the right is the SERP (Search Engine Results Page), which lets you know what content is currently ranking for your keyword. Video: YouTube, Vimeo, 99U, TED talks. Google Related Search.

Process 28

Process Research Long Tail Marketing Validation 28

Hubspot

APRIL 26, 2012

79% of US adults use social media (if you were tuning into our webinar with Facebook today, you would have heard that very stat)! So let's pretend that your customers aren't on social media, or that you work for someone who thinks they aren't and, as such, doesn't see the point in investing in a social media marketing program.

Social Media 28

Social Media Media Work Management Marketing Management 28

Single Grain

NOVEMBER 16, 2023

Lead Generation : Content marketing serves as a powerful tool for lead generation. By offering valuable content such as ebooks, webinars, or downloadable resources, SaaS companies can capture leads and nurture them through the sales funnel. For example, do they prioritize blog posts, webinars or interactive tools?

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Single Grain

AUGUST 24, 2023

Agencies with a forte in, say, the health and wellness industry will craft tailored messaging, perhaps using influencer partnerships or wellness webinars, to maximize engagement. Backlinks tell Google that the website is authoritative, and thus you’ll have a better chance at ranking higher in SERPs.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

She is deeply involved in creating and developing organic search strategies for BlueGlass clients that integrate all areas of the online marketing landscape to help improve traffic, rankings and visibility in the SERPs. Often companies already have a lot of content they can ‘unlock’ (webinars, white papers, ROI calculators, etc.)

Top of Funnel 48

Top of Funnel SEO Digital Asset Management Content Marketing 48

Hubspot

JANUARY 13, 2014

Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. An editorial calendar is like a road map for content creation, showing you what kind of content to create, what topics to cover, which personas to target, and how often to publish to best support your inbound marketing strategy.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

OCTOBER 9, 2019

Inbound marketing focuses on attracting the right people to your company. Platforms like YouTube or Pinterest generate a lot of traffic. Henry Franco, a brand marketing associate at HubSpot, recommends two things regarding organic social media. Influencer marketing isn't a passing fad. Content creation.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Optinmonster

AUGUST 27, 2023

Unlike other types of sales and marketing, content marketing makes people come to you rather than you reach out to them (though there is some overlap between the two). That’s why content marketing is part of inbound marketing. Content marketers create, curate, share, and distribute quality content.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Anteriad

APRIL 25, 2023

One of the components of  inbound marketing. Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. Inbound links A link coming from another site to your own website.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

ClearVoice

MARCH 3, 2020

You know creating content is the backbone of your inbound marketing approach, and brand reputation hinges on quality. In HubSpot’s State of Inbound report , HubSpot Research found 53 percent of marketers believe inbound marketing gives their organizations higher ROI than outbound marketing.

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Anteriad

APRIL 25, 2023

One of the components of  inbound marketing. Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. Inbound links A link coming from another site to your own website.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Outgrow

DECEMBER 26, 2021

17 Must-Have Content Marketing Tools. Behemoth is the right word for content marketing initiatives if not done right. 53% of marketers say blogging is their #1 inbound marketing priority. But most marketers feel like they could be doing better. Which one should you choose?

Paid Content 98

Paid Content Work Management Tools Marketing Management 98

Outgrow

DECEMBER 26, 2021

17 Must-Have Content Marketing Tools In 2022. Behemoth is the right word for content marketing initiatives if not done right. 53% of marketers say blogging is their #1 inbound marketing priority. But most marketers feel like they could be doing better. Which one should you choose?

Paid Content 93

Paid Content Work Management Marketing Management Tools 93

Hubspot

OCTOBER 9, 2012

As Michelle Accardi-Petersen wrote in her 2011 book Agile Marketing , “the old integrated marketing methods don’t work. that is, unless you have an agile process that allows you to move much faster and to adapt to these marketing pressures on the fly where necessary.”. As inbound marketers, I think we're all familiar with this.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Hubspot

MAY 10, 2012

So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. LinkedIn for B2B Marketers. YouTube for B2B Marketers. You know, where you are "social" with people instead of pushing the hard sell? Take a look for yourself.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Single Grain

SEPTEMBER 3, 2019

Content marketing. According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. Neil Patel is the king of content marketing. 1) Neil Patel.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

Hubspot

AUGUST 7, 2018

From your perspective as a marketer or business owner, content helps you attract, engage, and delight prospects and customers, bring new visitors to your site, and ultimately, generate revenue for your company. Content creation is the ultimate inbound marketing practice. Email Marketing. Why Is Content Important?

Paid Content 101

Paid Content CMS Development Buyer Personas Work Management 101

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? Over 2 billion videos are viewed every day on YouTube. Or that 73% of U.S.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100