Industrial Marketing Today

JUNE 15, 2010

Our expertise was used in designing the database schema, backend programming, creating the user interface, testing and integrating the application into the current site. After that, we turned it over to the client’s IT department. They have streamlined the weekly updating task by tying it into their existing inventory system.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

AUGUST 20, 2010

Make sure your primary navigation and site pages conform to a familiar user interface. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Engineers are creatures of habit.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Ranking 60

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. Many companies still rely (at least a bit) on tangible print collateral and in-person events to drive leads and generate revenue. How Do You Integrate Your Offline and Online Marketing? With some inbound wisdom of course!

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Single Grain

SEPTEMBER 13, 2019

Let’s take a look at some video marketing statistics that will make you rethink your marketing strategy. Wyzowl recently released their 2019 Video Marketing Statistics Report , which incorporated feedback from over 600 marketing respondents. They discovered the following: 87% use video in their marketing strategy.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Hubspot

JUNE 4, 2013

Just as with the initial release of Google’s Penguin update last year, SEOs all over the web are writing post-mortems about aggressive link building tactics that were once the bread-and-butter of successful search engine optimization, but are now resigned to the dustbin of internet history. Perhaps you’ve heard about it? Yeah, figured.

Branding 28

Branding Brand Identity SEO Television marketing 28

Vidyard

DECEMBER 17, 2020

Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Virtual Conference and Webinar Statistics 3. YouTube Statistics 3.7 of internet users ( eMarketer, 2019 ). Video is expected to make up 82% of all internet traffic by 2021 ( Influencer Marketing Hub, 2020 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Sharpspring

DECEMBER 23, 2021

As a marketer, you know the importance of great content. A value-driven content marketing strategy is the bread-and-butter of effective inbound marketing. The beauty of content marketing is its ability to take your leads through their buying journeys. That said, you can always have too much of a good thing.

Paid Content 67

Paid Content Marketing Budget Work Management Marketing Management 67

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. Here’s a screenshot of my setting: Changing permalinks after your blog has been live for a while can cause you to lose pagerank in search engines and generate “404 page not found” errors. To overcome this problem, install the Redirection Plugin.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. is a free URL shortening service that provides statistics for the links users share online. Bit.ly - Bit.ly Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

MAY 26, 2011

Rand Fishkin joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing Podcast ! Leveraging user-generated content with YOUmoz. The Google +1 Button was released a couple of weeks ago. Leveraging User-Generated Content With YOUmoz. No one can.

Social Media 28

Social Media Advertising Agencies Blogger Media 28

Valasys

NOVEMBER 5, 2018

Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. Here are 50 strategies that will help you generate a new sales lead which is one of the biggest keys to a successful business.

Lead Generation 53

Lead Generation Paid Content Lead Ranking Lead Scoring 53

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You’re likely running educational webinars or speaking at industry conferences. Within 24 hours, the company had generated fifteen new customer references and were able to immediately turn this information into media coverage.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

SnapApp

AUGUST 31, 2017

. Today’s buying committees are diverse; Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder thanks to their different preferences. . It allows marketers to speak on same level as their audience. METHODOLOGY.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Hubspot

SEPTEMBER 17, 2018

Produce a highlight reel or release interesting interviews and presentations from the gathering. If you skip this step, you’ll find yourself editing more than you need to, releasing a video longer than it should be, and probably losing your audience along the way. Every single day, people watch over five billion videos on YouTube.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Example: yourblogname.blogspot.com.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Conductor

JANUARY 22, 2020

Right before the new year I had the pleasure to host “The Future is Now: SEO 2020” webinar with two of the brightest minds of search: Stephan Bajaio, Chief Evangelist and Co-founder at Conductor and Duane Forrester, Vice President of Industry Insights at Yext. Bunk data equals lost revenue, user frustration and potential bad brand sentiment.

SEO 100

SEO SERP Work Management Lead Ranking 100

ClearVoice

JUNE 20, 2022

What do content marketing and inbound marketing have in common? From articles and podcasts, to infographics and white papers, there are dozens of content types marketers use to reach their target audiences, keep their editorial presence fresh, and align with the needs of their consumer base. Email content.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

ClearVoice

APRIL 9, 2020

Use this mini checklist to be sure the kinds of content you’re choosing make sense in the overall picture of your marketing initiatives. You’ll know based on engagement rates, lead generation and whether or not you’re hitting your core KPIs. Top 25 content types for inbound marketing.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Optinmonster

APRIL 30, 2020

Reddit is an extremely well-known site, offering user-generated news links where users can vote to promote stories to the front page. If your content is related to inbound marketing, Growth Hub is the place for your posts to get more exposure. Users share tips and strategies for making blogs more successful.

Traffic 145

Traffic Top of Funnel Content Work Management 145

Single Grain

NOVEMBER 16, 2023

Utilizing content marketing enables companies to craft informative materials like blog posts, white papers, and tutorials. These resources assist users in comprehending the software’s value, mastering effective usage, and understanding how it caters to their particular requirements.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

OCTOBER 9, 2019

The list below will help you increase the traffic to your website, generate more leads, and improve ROI. Inbound marketing focuses on attracting the right people to your company. Promote: Promote your blog post on social media and email newsletters to generate traffic. Influencer marketing isn't a passing fad.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

ClearVoice

MARCH 3, 2020

Generating content requires mindful planning and diligence. You know creating content is the backbone of your inbound marketing approach, and brand reputation hinges on quality. Generating content requires mindful planning and diligence. There’s never enough when it comes to content production and distribution.

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Hubspot

JANUARY 13, 2014

Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Ebooks are a common type of content that many marketers use -- often to help generate leads.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Webbiquity

JUNE 6, 2011

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). Blair Semenoff – @Flipbooks.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Industrial Marketing Today

AUGUST 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Your Industrial Website Still Just a Business Card? Grow your in-house list by implementing a lead generation tactic. White papers continue to be very successful in generating registrations, especially in the early stages of the decision making process.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? Over 2 billion videos are viewed every day on YouTube. Or that 73% of U.S.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100