Inbox Insight

DECEMBER 21, 2023

Confidence in intent data usage Despite the complexity of interpreting and applying intent data, B2B marketers have expressed high confidence levels in their ability to use this tool effectively. A sizeable 98% of marketers are confident in their intent data practices, suggesting a positive outlook and maturity in this field.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

TrustRadius Marketing

OCTOBER 3, 2022

Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. That’s changing, as one of the key ABM trends for brands is uniting the two practices. It’s a logical combination in many ways. Combining ABM and demand gen without martech bloat.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

PureB2B

MARCH 28, 2022

Most of the time, buyers at hospital groups or general practices are being pulled into multiple directions and appreciate a well-written and authoritative article or other piece of content to read through when they have time to dedicate to research. Search Intent – Use a search engine and type in what your software does.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

PureB2B

JUNE 21, 2022

Godin’s book, Permission Marketing: Turning Strangers into Friends, and Friends into Customers , espoused this new marketing medium as an alternative to the time-honored and frankly annoying practice of having whatever you’re watching, reading, or browsing be continually interrupted by sales pitches. Continue providing value.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Planning Opt-out 62

B2B Marketing Directions

SEPTEMBER 13, 2020

Instead of a broad market of generic buyer personas, it enables you to find specific accounts that are active in your market." "The The opportunity represented by intent data is obvious: find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

DealSignal

DECEMBER 28, 2021

Start by reviewing B2B demand generation best practices , strategies, and tactics you should bring with you in 2022 to boost your marketing-qualified leads. The buying process is largely driven by independent research. Use intent data to find in-market buyers. Demand gen strategies.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

PureB2B

JULY 2, 2019

So instead of a product plug, spend some time thinking about what causes a buyer to start researching similar products to yours. Then when your BDR calls up and says “you recently answered questions from a vendor and it seems like you may be in the market for a new XYZ solution in the next 3 months, can we schedule a demo next week?

Demand Generation 62

Demand Generation Demand Generation Top of Funnel 62

Adobe Experience Cloud Blog

JUNE 9, 2017

Now, savvy marketers are turning to intent data to listen to their target audience. Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. How do I use intent data in practice? What is Intent Data?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

PureB2B

JULY 2, 2019

So instead of a product plug, spend some time thinking about what causes a buyer to start researching similar products to yours. Then when your BDR calls up and says “you recently answered questions from a vendor and it seems like you may be in the market for a new XYZ solution in the next 3 months, can we schedule a demo next week?

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

Directive Agency

JULY 23, 2020

These buzzwords are frequently thrown around in B2B, but each practice plays an essential role in streamlining the marketing funnel. It’s imperative that your business has visibility in front of these in-market buyers. You’re a marketer at a B2B software company that sells an HR management solution.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

NetLine

NOVEMBER 30, 2023

A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. It can also be acquired through tools such as Intentive or Audience Explorer that show you what buyers are looking for when researching online. Created using DALLE via ChatGPT. Download your copy!

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Sword and the Script | B2B

DECEMBER 26, 2023

As it becomes harder and harder to stand out and gain traction brands will continue to find new ‘cool kids’ to hang with as they navigate the increasingly challenging brand landscape.” ~ Wendy Zajack , Faculty Director & Associate Professor of the Practice, Georgetown University 5. The question is, for good or bad?

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

TrustRadius Marketing

OCTOBER 3, 2022

But how do you know if the companies that fit your ICP are actually in-market? Learn more about matched audiences, their targeting and retargeting capabilities, and how downstream intent data can help maximize their usefulness to find and win in-market buyers. LinkedIn Matched Audiences integration best practices.

Ideal Customer Profiles 52

Ideal Customer Profiles Linkedin Work Management Marketing Management 52

6sense

OCTOBER 22, 2015

Most likely your SDR team is well versed in the signals of demographic fit and behavioral data captured through marketing automation. However, indicators such as a prospect’s research behaviors off your site might make less sense to an SDR than a prospect who has asked for a follow-up call or better yet a demo.

Lead Ranking 48

Lead Ranking Lead Scoring Sales Qualified Leads Correlation 48

Inbox Insight

NOVEMBER 13, 2018

This essential guide looks at how content amplification can help marketers fight back by putting the right content in front of the right audiences, with greater effectiveness. B2B in-market buyers now have to wade through reams of it to find the right content that fulfills their information needs. The Content Challenge.

Paid Content 64

Paid Content Top of Funnel B2B Marketing Content Marketing 64

Inbox Insight

JANUARY 5, 2023

Content – understand where your prospect is in the buyer journey to identify the right content to serve at the right time, in the right formats, and across the right channels that will engage and intercept your in-market buyers while keeping you front of mind. Align Sales and Marketing teams. Top-line growth.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Inbox Insight

OCTOBER 4, 2022

With over half (51%) of senior B2B marketers citing their confidence levels in delivering sequential messaging across multiple channels as ‘Med-High’, 31% ‘High’, 15% ‘Medium’, and just 3% ‘Medium-Low’ ( B2B Multi Channel Strategy: Market Research Report ) , it’s clearly becoming a more established practice to aid content creation and relevancy.

Top of Funnel 97

Top of Funnel B2B Sales Multi-Channel B2B 97