TrustRadius Marketing

OCTOBER 3, 2022

Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. That’s changing, as one of the key ABM trends for brands is uniting the two practices. Demand gen vs. ABM. Combining ABM and demand gen without martech bloat.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Inbox Insight

JANUARY 15, 2024

Technographic data essentially allows greater practical insight into the technology usage of a company, and the difficulties in-market buyers are facing when it comes to their technological stack. The post Technographic Data: What is it & How Should B2B Marketers Use It? Who uses technographic data?

Ideal Customer Profiles 104

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 104

Inbox Insight

DECEMBER 21, 2023

It offers a wealth of insights into the customer journey and their key activities, allowing businesses to tailor their services and strategies accordingly. What are the greatest usages, benefits and challenges of B2B buyer intent data? Moreover, 81% of sales representatives observe that buyers increasingly research before reaching out.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

Inbox Insight

APRIL 19, 2021

These findings have been uncovered in our latest research among the Insight for Professionals (IFP) community of B2B senior marketers. Our aim is to gauge the current state-of-play and identify new opportunities to evolve and improve B2B marketing tactics. Reading time: 4 minutes.

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

PureB2B

JUNE 21, 2022

Godin’s book, Permission Marketing: Turning Strangers into Friends, and Friends into Customers , espoused this new marketing medium as an alternative to the time-honored and frankly annoying practice of having whatever you’re watching, reading, or browsing be continually interrupted by sales pitches.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Planning Opt-out 62

PureB2B

MARCH 28, 2022

Most of the time, buyers at hospital groups or general practices are being pulled into multiple directions and appreciate a well-written and authoritative article or other piece of content to read through when they have time to dedicate to research. Search Intent – Use a search engine and type in what your software does.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62