In-market Buyers Intent Data Practices Research 
Inbox Insight
DECEMBER 21, 2023
Understanding the behavior and preferences of potential buyers is pivotal for any successful B2B business. A key component of this understanding is intent data. What are the greatest usages, benefits and challenges of B2B buyer intent data? 3 key benefits of intent data 1.
PureB2B
APRIL 26, 2022
And in today’s buyer-focused sales landscape, it’s important for reps to always be developing new techniques and strategies for effective prospecting. In this guide we’ll outline some proven lead qualification frameworks and practices to find in-market buyers that can improve your conversions. Defining “In-Market” Buyers.
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Adobe Experience Cloud Blog
JUNE 9, 2017
As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? A Nascent and Confusing Market. How do I use intent data in practice?
Inbox Insight
APRIL 19, 2021
These findings have been uncovered in our latest research among the Insight for Professionals (IFP) community of B2B senior marketers. Our aim is to gauge the current state-of-play and identify new opportunities to evolve and improve B2B marketing tactics. Why do we need to rethink ICP and customer profile data?
TrustRadius Marketing
OCTOBER 3, 2022
Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. That’s changing, as one of the key ABM trends for brands is uniting the two practices. Downstream intent data is often the ideal connection. Demand gen vs. ABM.
B2B Marketing Directions
SEPTEMBER 13, 2020
Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.
PureB2B
MARCH 28, 2022
Most of the time, buyers at hospital groups or general practices are being pulled into multiple directions and appreciate a well-written and authoritative article or other piece of content to read through when they have time to dedicate to research. Search Intent – Use a search engine and type in what your software does.
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