PureB2B

FEBRUARY 23, 2022

Crystal balls aren’t real, and without all that magical foresight, B2B marketers can only leverage what’s realistically available to design a results-driven ABM campaign: industry best practices and their own good judgment. Online Market Research. Digital Consumption Trends of In-Market Prospects.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

Inbox Insight

DECEMBER 21, 2023

Confidence in intent data usage Despite the complexity of interpreting and applying intent data, B2B marketers have expressed high confidence levels in their ability to use this tool effectively. A sizeable 98% of marketers are confident in their intent data practices, suggesting a positive outlook and maturity in this field.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 104

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 104

PureB2B

JUNE 21, 2022

Godin’s book, Permission Marketing: Turning Strangers into Friends, and Friends into Customers , espoused this new marketing medium as an alternative to the time-honored and frankly annoying practice of having whatever you’re watching, reading, or browsing be continually interrupted by sales pitches. Continue providing value.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Planning Opt-out 62

PureB2B

MARCH 28, 2022

Most of the time, buyers at hospital groups or general practices are being pulled into multiple directions and appreciate a well-written and authoritative article or other piece of content to read through when they have time to dedicate to research. Search Intent – Use a search engine and type in what your software does.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. What is B2B advertising?

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Sword and the Script | B2B

DECEMBER 26, 2023

As it becomes harder and harder to stand out and gain traction brands will continue to find new ‘cool kids’ to hang with as they navigate the increasingly challenging brand landscape.” ~ Wendy Zajack , Faculty Director & Associate Professor of the Practice, Georgetown University 5. The question is, for good or bad?

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation. Demand gen vs lead gen.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52