Marketing Insider Group

NOVEMBER 30, 2022

Today’s saturated marketplace shouldn’t discourage companies from making meaningful impressions on their target audience. Tactical Considerations for Trends Worth Adopting. The post Digital Personalization Trends for This Year appeared first on Marketing Insider Group. Digital Personalization: It Doesn’t Take One Shape.

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Trends Personalization Marketing AI SWOT 167

Martech

MAY 11, 2022

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report was based on an analysis of almost 300 billion video ad impressions on the Innovid platform (covering North America, EMEA, LATAM, and APAC).

Impressions 93

Impressions Paid Search Agency Ads Mobile Advertising 93

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

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Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Search Engine Journal

AUGUST 29, 2022

Learn how to predict SEO trends & implement SEO forecasting to create the ultimate SEO strategy that convinces leadership to get on board. The post How To Impress Your Leadership Team & Shareholders: Forecast SEO Performance appeared first on Search Engine Journal.

Forecasting 96

Forecasting Impressions SEO Trends 96

Unbounce

DECEMBER 9, 2021

And as a business or marketer, it’s all about making good first impressions—or else it’ll be “Goodbye!” As your brand’s first impression, welcome emails should be informative, engaging, and friendly to start the relationship out strong. They also highlight some popular, trending deal categories.

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Impressions Examples Landing Pages Opt-out 129

Martech

NOVEMBER 28, 2023

Here are a few of the key trends shaping the future of TV advertising in 2024. This increases ad campaign efficiency by eliminating wasted impressions. This trend blurs the lines between advertising and ecommerce, making it easier for consumers to act on their impulses, which drive sales for brands. Get MarTech! In your inbox.

Marketing AI 94

Marketing AI Advertisements Advertising Trends 94

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Research industry trends and competitor content for hashtag inspiration.

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Trends Allocation Advertising Agencies Paid Search Agency 59

Ahrefs

DECEMBER 6, 2023

This is super impressive, but there are a couple of issues: … Read more › Let’s explore what those are and how to take advantage of them. If you give ChatGPT a title and ask it to write a blog post, it will—in seconds.

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Trends SEO Impressions 126

Stevens & Tate

OCTOBER 31, 2023

Welcome to our October 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in fall 2023. Read more here. The one thing they often miss, however, is organizational alignment.

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Trends Planning Work Management Marketing Management 81

33Across

JANUARY 13, 2020

33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead. The post Attention, Not Impression | Podcast appeared first on 33Across.

Impressions 71

Impressions Advertisements Advertising Trends 71

33Across

JANUARY 13, 2020

33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead. The post Attention, Not Impression | Podcast appeared first on 33Across.

Impressions 62

Impressions Advertisements Advertising Trends 62

Webbiquity

DECEMBER 12, 2018

Here are five of the most important trends to watch in the coming year (your competitors will!). These have been fairly popular on YouTube for a long time, and now this trend moved on to other social media, such as Facebook and Instagram—to the extent that many platforms these days notify us when this or that person of interest goes live.

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Trends Paid Search Agency Advertising Agencies Social Media 225

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

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Design Trends Marketing Websites B2B 94

Bannersnack

DECEMBER 19, 2023

It’s a way of communicating values, and a clear message, evoking emotional responses from people, making a positive first impression, and conveying ideas efficiently.

Design 52

Design Trends Impressions Social Media 52

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Current and emerging YouTube trends. But like on all social networks, trends on YouTube come and go. Brand bringing this trend to life: Spotify.

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Youtube Trends Marketing & Strategy Content 137

Marketing Insider Group

MARCH 15, 2018

Each year, ecommerce continues to grow at an increasingly impressive pace. The post The Biggest Ecommerce Trends You Need to Know About appeared first on Marketing Insider Group. According to the Census Bureau of the Department of Commerce, total ecommerce sales in the U.S. soared to a whopping $453.5

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eCommerce Trends Impressions Spending 0

Martech

APRIL 12, 2022

The results showed what trends and technologies are helping marketers pivot where necessary, connect with customers, and drive conversions. An impressive 94% of marketers thought their 2021 was successful. Find out what trends and technologies will make it so. Get the trends report. Canada, India, and the UK.

Trends 102

Trends Planning Marketing & Strategy Loyalty 102

RebelMouse

FEBRUARY 20, 2024

Despite its substantial user base, the average effective cost per 1,000 ad impressions (eCPM) is $0.62. eCPM helps advertisers understand how much they're paying for every one thousand impressions of their ad. A higher eCPM indicates that you're earning more revenue for every one thousand impressions of your ad. web traffic.

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Cost Per Thousand Trends Impressions Advertisements 98

Bannerflow

SEPTEMBER 27, 2021

Display advertising trends in 2021 are both fascinating and varying. How did the 2020 UEFA European Championship impact display advertising trends? Download Display Advertising Trends 2021. Mobile devices and display advertising are a perfect match and so it remains in our latest display advertising trends report.

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Bannerflow

NOVEMBER 16, 2021

While these upward trends may have been the direct influence of the pandemic, some shopping habits will be here to stay. Staying on top of retail and consumer display advertising trends is essential for marketers and advertisers. What will we be discussing in this guide to consumer display advertising trends? Green Monday.

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Display Cost Per Thousand Advertisements Advertising 98

Martech

JULY 22, 2022

The results show what trends and technologies are helping marketers pivot where necessary, connect with customers and drive conversions. An impressive 94% of marketers thought their 2021 was successful. Find out what trends and technologies will make it so. Get the trends report.

Trends 115

Trends Research Planning Marketing & Strategy 115

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Here, we review the data to investigate the display advertising trends entertainment brands can use to maintain success. The 5 key entertainment display advertising trends.

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Display Advertisements Advertising Trends 98

Bannerflow

DECEMBER 8, 2021

Programmatic advertising is experiencing a period of change and if there ever was a time to be aware of the latest trends in this ad space, it’s now. In this guide, we’ll discuss the latest programmatic ad trends, including the slow death of the cookie, the possibilities for connected TV and the re-emergence of creativity.

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Advertisements Advertising Trends Mobile Advertising 98

illumin

NOVEMBER 24, 2023

The leaves aren’t the only thing that changes with the seasons, alongside cooler weather comes a new set of advertising trends. Advertising trends this fall are growing and evolving to include new technology, while keeping customer preferences and behaviors front and center.

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Advertisements Advertising Trends Mobile Advertising 52

Conductor

DECEMBER 21, 2021

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. To help you figure out what to prioritize in 2022, Conductor combed through search data and identified the top five eCommerce trends brands will embrace in the new year.

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eCommerce Trends Enterprise Management Marketing AI 111

Conductor

JANUARY 4, 2022

But new SEO trends keep coming because no matter how much initial ROI paid channels provide, the main reason your website gets clicks is based on its findability, which is determined by relevance and consumer need at the time. Following that, Conductor closed out the year with an impressive $150M investment round led by Bregal Sagemount.

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Trends SEO Paid Search Agency Marketing Budget 115

ClickZ

MARCH 2, 2020

With ecommerce sales surpassing $4 trillion this year, staying ahead of emerging technology and trends is essential to staying competitive online. Another impressive and still-growing technological breakthrough has been in augmented reality (AR). As technology advances, so do consumer expectations for the buying experience.

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Paid Content Multi-Touch Attribution Marketing AI Trends 145

Valasys

FEBRUARY 26, 2024

You will surely have heard about SEO trends when talking with different people. Still, in order not to give the impression of being technologically ignorant, you pretend that you already know about this service and even use it. Fortunately, Google Trends has several incredible features that prove helpful in several ways.

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Trends SEO Ad Frequency Keywords 40

NetLine

AUGUST 3, 2021

It’s a whole heckuva lot more impressions. The Influence of Impressions. Every time a tweet is seen by a user, the company marks it as an impression. For what it’s worth, impressions aren’t bad. But on its own, impressions are merely a pile of dirt, equally full of promise and full of nothing.

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Impressions API Customer Surveys Analysis 52

Digilant

AUGUST 30, 2023

Ahead of the 2023/24 NFL season, we’re helping advertisers create a winning strategy by looking back at key trends and media habits in the 2022/23 season. The Impact of the Hollywood Strike on TV Before we jump into key trends, it’s important to note that this NFL season will launch at a unique time in television history.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Bluetext

FEBRUARY 26, 2024

In response to increased user screen time across devices, this darker UI design trend has garnered immense popularity. The post Website Design Trends: Dark Mode appeared first on Bluetext. Dark mode can also save device battery life. Learn more about dark mode and how Bluetext can help you take your website to the next level.

Design 47

Design Marketing Websites Trends First-Mover Advantage 47

ClearVoice

NOVEMBER 18, 2019

With access to this level of data, marketers can not only make more informed business decisions and reduce data-related risks, they can also bring some pretty impressive statistics to their CMOs. See how these three easy-to-complete #datascience projects — that an every-day marketer can oversee — can impress your CMO.

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Impressions CMO Marketing Analytics Tools Lead Ranking 74

BenchmarkONE

JANUARY 20, 2022

And if you want to keep up, it helps to be aware of the trends that are likely to be shaping the months to come. Here are four social media for trends for 2022 that you should consider as you work on upcoming changes to your strategy and your social media calendar. Social media is an ever-evolving marketing medium. Psst… hear that?

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Social Media Trends Media Viral Marketing 73

Martech

JULY 10, 2023

I have been testing many of these tools and the capabilities are impressive! The post Top 5 XR and AI marketing trends in 2023 appeared first on MarTech. There’s An AI For That houses AI tools for everything from finding an AI soulmate to virtual CMOs and everything in between. In your inbox.

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Marketing AI Paid Search Agency Trends Copyright 135

Martech

NOVEMBER 14, 2023

We continue to impress upon our clients that just because something might be legal doesn’t mean they should do it. The post 2023 in review: 3 key trends to inform your 2024 marketing plan appeared first on MarTech. The Google/Yahoo requirement now makes that a priority to get done before the new rules go into effect in 2024.

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Planning Marketing AI Enterprise Management Work Management 130

33Across

JANUARY 13, 2020

33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead.

Impressions 62

Impressions Advertisements Advertising Trends 62