impression 
The Point
OCTOBER 14, 2010
Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. It’s all heady stuff. For one, I can report that no companies are coming to our firm asking us to help them align sales and marketing.
The Point
AUGUST 27, 2019
Too small and you won’t generate the volume of impressions to drive meaningful results. Depending on the volume of impressions, pause the lower-performing ad after 2-4 weeks (or at whatever point you feel confident that the results are statistically significant) and replace with a new test. If anything, start low and expand from there.
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The Point
NOVEMBER 10, 2016
Increasing the number of negative keywords to reduce consumer impressions and unqualified clicks. From Day One, we had very specific goals for the campaign – not just for impressions and clicks, but actual ROI,” commented Nikhil Teckchandani, JW Player’s Director of Digital Analytics & Strategy. Aggressive testing of ad copy.
The Point
OCTOBER 7, 2014
In our experience, using the same targeting and bid settings for both, Ads will generate up to 5x more impressions compared to Updates. Using Interest Targeting makes it easier to get impressions, but engagement rates will likely be lower compared to Keyword Targeting. Avoid more generic calls to action such as “Learn More.”.
The Point
APRIL 16, 2019
Over time, the keyword list can be refined to maximize budget share and impression share based on the search queries that are driving the most conversions. Failure to do this often results in wasted ad budget and spending valuable ad dollars on terms that generate expensive clicks but don’t convert at the same high rate.
The Point
FEBRUARY 24, 2015
Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and at no charge as part of their default set-up. The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. It’s easy to see why.
The Point
DECEMBER 15, 2016
But retargeting emails are less common, and for this consumer at least, Virgin’s email left an impression, if only because I loved its combination of brevity, relevance, and sense of humor. As consumers, we’re all so used to being followed around the Web by retargeting ads that they’ve become almost invisible.
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