How to identify your ideal customer profile (ICP)
Lenny's Newsletter
AUGUST 29, 2023
of the B2B companies I researched spent just as much time on picking the problem as they did on figuring out who to solve the problem for. “We did not think about ICP. A few of my biggest takeaways and surprises from this step Most founders initially got their ICP wrong. I wish we did earlier on. Almost comically narrow.
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