B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results
KoMarketing Associates
APRIL 7, 2021
Demand Gen Report’s 2021 Content Preferences Study of B2B buyers also found that buyers prefer webinars above all other top content formats, ranked as follows: Webinars: 57% (compared to 54% in 2020). HubSpot says “44% of marketers say ‘Better measure the ROI of our demand generation initiatives’ is their top priority for 2021.”.
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