B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results
KoMarketing Associates
APRIL 7, 2021
Activate’s 2020 State of Demand Generation Report showed that online events were the #1 content format marketers planned to increase in the next 12 months. Note that you need not do marathon webinars, either: The #1 thing B2B buyers want from content is for it to be shorter, according to Demand Gen Report.
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