Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. 10 social media monitoring tools that should be on your radar.

Social Media 125

Social Media Tools Campaigns Media 125

The Marketing Blender

OCTOBER 14, 2022

Which social media platforms drive the most sales? You know that social media is a powerful tool for promoting your business, but you might not know which platforms are the most effective at driving sales. While each social media platform has its own unique benefits, they’re not all laser-focused on ROI.

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social signals.

Social Media 115

Social Media SEO Lead Ranking Lead Scoring 115

Hubspot

JUNE 23, 2020

When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. If you're one of the many brands switching your in-person events to a virtual, how do you promote them to keep attendance up? Here are their five go-to tips.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Heinz Marketing

MARCH 4, 2021

Today’s post is all things Social Media. When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Social media can be used for a variety of things, including: Expressing yourself. Types of Social Media.

Paid Content 132

Paid Content Social Media Media B2B 132

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Are you ready? Let’s begin! Table of Contents 1.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. We've put 10 social media statements to the test, and our findings may be surprising. General social media statements to verify or debunk.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Discover effective strategies for generating engaging social media posts. You are not alone. Be specific.

Social Media 65

Social Media Media Curation Content 65

SmartBug Media

APRIL 27, 2023

Marketers need to use their customers’ data to successfully implement paid media strategies that are evolving in a cookieless landscape. HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. situation].”

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

Stevens & Tate

DECEMBER 9, 2022

Creating a successful long-term inbound marketing strategy requires that you tackle several different tactics on different fronts, such as optimizing your site for SEO , creating high-quality content for your website, producing email newsletters, and engaging with followers on social media.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Automation 95

Hubspot

APRIL 13, 2021

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? Without promotion, you probably won't get any attendees because no one will know it's happening. While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not.

Promotion 99

Promotion Banners Landing Pages Social Media 99

Hubspot

NOVEMBER 22, 2023

In this blog post, we'll highlight CRM tips to help you elevate your customer relationships and drive business success, including advice from HubSpot experts who've used their CRM to help business thrive. From using social listening to leveraging AI , we'll share strategies that will revolutionize the way you engage with your customers.

Hubspot 57

Hubspot CRM Tips Lead Ranking 57

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are 12 solid video content ideas to bolster your social media presence: 1. These metrics eventually yield results with lead generation and sales. How-To Videos.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Hubspot

DECEMBER 9, 2019

Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. Frustrated, I went to Google to find the answer: social media cards. That's when I knew I had to learn more about social media cards. Choose a graphic design tool.

Social Media 99

Social Media Media Paid Search Agency Hubspot 99

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational marketing and social media: How to adapt your strategy. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. What is conversational marketing?

Social Media 101

Social Media Webinar Metrics Social Marketing Marketing & Strategy 101

Hubspot

MARCH 11, 2020

You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Let's talk about how to promote your business. In the next section, we're going to provide some tips you can use to promote your business. Start using social media to expand your reach.

Promotion 93

Promotion CMS Development Work Management Business 93

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. If you haven’t yet considered expanding your existing social media strategy, you may be missing out on valuable channels for advertising.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

Hubspot

MAY 6, 2020

Once of the most valuable things you can do for your audience on social media is teach them how to do something. For instance, at HubSpot we often post educational content on our Facebook page, like the example below: By going live, you're adding an extra level of authenticity and connection. Before Going Live.

Facebook 100

Facebook Social Media Creativity Hubspot 100

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. What’s the big idea?

Social Media 126

Social Media Social Marketing Campaigns Planning 126

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Hubspot

MARCH 10, 2020

Below, let's review the top strategies to promote your business locally. In fact, you should use both social media and search engine advertising to promote your business locally. And with marketing tools like HubSpot , you can use local audience targeting directly in your software.

Promotion 95

Promotion Business Loyalty Hubspot 95

Hubspot

OCTOBER 14, 2020

But things are a bit more sophisticated in the world of social media nowadays. Below, let's discuss how you can use Facebook to promote your business. Think about what type of posts they might like on social media. A great way to promote your business on Facebook is to participate in Facebook groups.

Promotion 100

Promotion Facebook Business Ideal Customer Profiles 100

Navigate the Channel

OCTOBER 5, 2022

With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Social Media Plays a Key Role in B2B Event Marketing. Social media is a critical tool for your event marketing.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Hubspot

NOVEMBER 7, 2019

When implementing your social media strategy, it's easy to realize that manually posting on multiple different websites, multiple times a day, isn't optimal for your busy schedule. Are you a social media or marketing agency? It also comes with a way to promote Pinterest content and manage Instagram user-generated content.

Budget Programs 98

Budget Programs Social Media Tools Enterprise Management 98

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. The exponential growth of Instagram and Pinterest has established that visual marketing is a key element of today’s social media marketing strategy. Immersive experiences.

Social Media 99

Social Media Social Marketing Media Trends 99

Bannerflow

APRIL 25, 2022

The best social media campaigns are those that stay with you long after you’ve scrolled beyond the advert. A strong campaign leaps off the screen and supercharges your social channel performance by connecting with an audience at exactly the right moment. What is a social media campaign? Aldi UK “FreeCuthbert”.

Social Media 52

Social Media Advertisements Advertising Campaigns 52

SmartBug Media

JUNE 3, 2021

Luckily, HubSpot has several custom and templated reports you can build onto dashboards that allow you to see what’s working and what’s not with your content marketing. Monetary Content Marketing ROI Reports in HubSpot. This HubSpot report allows you to see how revenue generated is attributed to each of your content campaigns.

Hubspot 94

Hubspot ROI Marketing Attribution Content 94

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. Inbound used to promote itself through an “if you blog it, they will come” lens. In 2014, HubSpot added a CRM. But the true strength of the platform has shifted.

Hubspot 88

Hubspot Paid Search Agency Outreach Custom Publishing 88

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you currently manage incoming leads from social media?

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

SmartBug Media

JUNE 10, 2019

Social media is here to stay. The actual platforms may change over time (so long, Google+), but as a channel, social media isn’t going anywhere. Tools like HubSpot make publishing on social media a breeze, but effective social media marketing requires more than posting things through HubSpot.

Social Media 71

Social Media Social Marketing Media Tips 71

Scoop.it

SEPTEMBER 30, 2021

Social media marketing will continue to rule the internet marketing domain for years now. For a fruitful exploration of the perks of social media marketing, we must remain aware of the constantly evolving trends. Why brands and even small businesses are using social media? Globally, over 3.6 billion by 2025.

Social Media 67

Social Media Trends Media Cross-Selling 67

Webbiquity

AUGUST 4, 2020

Promotion is certainly another vital component. But social media, paid advertising, and influencer marketing can also play important roles. It integrates with tools like Salesforce, HubSpot, Slack, and Facebook pixel. EasyWebinar includes promotional tools, ability to display offers, and analytics. WebinarNinja.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Sage Marketing

MARCH 17, 2022

Whether you are just starting a business or company, planning the growth strategy for your business or want to streamline your processes and interactions with customers, a customer relationship management (CRM) solution can promote your business and help you achieve your goals. Using HubSpot reduces the cost per lead by 44%.

Hubspot 52

Hubspot Work Management Paid Search Agency Marketing Management 52

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. Inbound used to promote itself through an “if you blog it, they will come” lens. In 2014, HubSpot added a CRM. But the true strength of the platform has shifted.

Hubspot 78

Hubspot Paid Search Agency Outreach Custom Publishing 78

Hubspot

AUGUST 8, 2017

Ask any social media manager what they stress out about on any given day, and the answers you receive may vary. But almost all social media pros will agree upon one: news feed algorithms. We've started experimenting with different ways to leverage content on social media. Instagram Comment Contests.

Social Media 74

Social Media Hubspot Media PR 74

Hubspot

MARCH 31, 2020

And, while it might sound a little out of the ordinary that blogs are popping up on social media channels, like Instagram, it's not an out of the ordinary practice. Blog owners can see great success on social media. They can engage with followers, use hashtags to find new ones and expand reach, and promote their posts.

Social Media 89

Social Media Advertising Channels Media Work Management 89