Webbiquity

NOVEMBER 12, 2012

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

JUNE 9, 2015

Unfortunately, the search engine optimization field doesn’t have a shiny silver trophy to display for the top performing SEO specialists. Search engine specialists need to have a playoff mentality when it comes to their link-building tactics. The Stanley Cup is the most coveted trophy in all of professional sports.

Link Building 100

Link Building Ad Building Marketing & Strategy Lead Scoring 100

Webbiquity

JANUARY 7, 2014

billion pages ; Internet users collectively created and shared nearly four zettabytes of information in 2013 , and the volume continues to grow—identifying and properly using the optimal keywords for your audience is arguably more vital than ever. Keyword Research 101: How to Discover New Keywords for Your Business by HubSpot.

Keywords 100

Keywords Research SEO Google 100

Webbiquity

APRIL 10, 2018

How can they optimize that experience, without incurring excessive costs that can’t be passed along to price-sensitive buyers? HubSpot ). Engineers view Google as the most valuable content resource, followed by vendor websites. Search, social, and live chat are the best ways to reach buyers. BuzzSumo ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

JUNE 6, 2012

HubSpot Blog. HubSpot needs no introduction, and features remarkable bloggers like Laura Fitton , Peter Caputa and Rebecca Corliss. Search Engine Land. Best SEO (search engine optimization) Blog nominees. Best Optimization Blog nominees. Ooh, tough call—both really solid choices. Gnome Flash.

B2B Thought Leadership 100

B2B Thought Leadership PPC Thought Leadership Internet Marketing 100

Webbiquity

MARCH 30, 2015

Interesting visuals add value beyond blog posts as well, of course: they’re useful in presentations, videos, e-books, and other types of content at the core of an effective web presence optimization strategy. How to Find Free Images With Google’s Advanced Image Search by Search Engine Watch.

Best Practices 100

Best Practices Copyright Domain High Quality Lead 100

Webbiquity

FEBRUARY 16, 2011

How can you optimize your profile to be “findable&# for the right phrases within LinkedIn? How to Optimize Your LinkedIn Profile. members; a new member joins every second; 78% of members are college graduates) then highlights seven areas to optimize on your LinkedIn profile (e.g., by My Venture Pad. New LinkedIn Features.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

FEBRUARY 1, 2010

How To Measure The Value Of A Fan Or Follower In Social Media by Search Engine Land. Social Media Has Direct Influence on Brand Search by Marketing Charts. Measuring Results in Social Media Marketing by Optimize This. 17 areas to benchmark for social media optimization by John Haydon. Matt Churchill. Maddie Grant.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

OCTOBER 6, 2020

The team at Designhill recently brought together five search engine optimization (SEO) experts (well, at least four plus me :-)) for a one hour, deep dive webcast into the most pressing SEO issues of today. Use a tool like Similar Site Search to find potential sites for requesting backlinks. Volunteer in the community.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Webbiquity

SEPTEMBER 15, 2020

But it is actually a cross between a social network and a search engine. A lot of users visit the network and search for videos. You simply go to their home page and add the URLs of videos similar to the ones you want to create in the field provided and hit search. You will then be able to see how many shares they got.

Youtube 232

Youtube Video Marketing Generation Budget Programs 232

Webbiquity

APRIL 2, 2019

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. Ranking factors and search engine algorithms continually change.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Webbiquity

FEBRUARY 20, 2018

But it’s not just millennial consumers: 40% of smartphone and tablet owners search for B2B products on those devices. ( Search is as important for mobile as for the desktop—but searcher behavior is different. 87% of smartphone owners use a search engine at least once per day. ( Red Website Design Blog ).

Mobile Marketing 237

Mobile Marketing Mobile Advertising Planning Stats 237

Webbiquity

MAY 3, 2011

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Angie is also a Search Engine Watch columnist and speaks at national events including SMX, SES, and OMS. Angie Schottmuller.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

FEBRUARY 7, 2017

A company’s website is its face to the world, first impression for many prospective customers, online storefront or office, key brand communication vehicle, and digital sales engineer—all rolled into one. ” — HubSpot. Showcase reviews: HubSpot, Likeable Media, Siasat. ” — HubSpot. Pricing: free.

Marketing Automation Services 100

Marketing Automation Services Design Tools Best Practices 100

Webbiquity

MARCH 1, 2012

Need to analyze the optimization status of an existing website? Evaluate the impact of social media activities on search results? Create XML sitemaps for multiple search engines? 2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. Identify promising keywords?

SEO 100

SEO Tools Best Practices SEM 100

Webbiquity

JANUARY 19, 2012

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. Unlike pure SEO management tools (e.g., media mentions), competitors and countries.

Marketing Management 100

Marketing Management Paid Content Software Optimization 100

Webbiquity

FEBRUARY 13, 2012

B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. 7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. ” Using Data to Drive SEO Results by Search Engine Watch. SEO remains the most cost-effective way to drive website traffic. But SEO is changing.

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Webbiquity

JANUARY 10, 2010

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. by HubSpot. Video search 101: Marketing and optimization by iMedia Connection.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. What’s more, blogs are a central component of web presence optimization , and the core of a productive social media strategy.

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Webbiquity

MAY 20, 2013

The SEO’s Guide to GA 5, Part II: Top 3 Features for Setting & Achieving SEO Goals by Search Engine Journal. branded vs. non-branded search), custom alerts, and multi-channel funnels (see Pritesh’s post above). Beginner’s Guide to Google Analytics: What to Track by Search Engine Watch.

Analytics 100

Analytics Marketing Analytics Tools Tips Multi-Channel 100

Webbiquity

APRIL 3, 2012

10 Quick & Dirty SEO Success Metrics by Search Engine Land. Analysis of Online Marketing Campaigns Effectiveness from A to Z by Search Engine Journal. How to Use Advanced Segments in Google Analytics to Isolate SEO Problems [Tutorial] by Search Engine Journal. iPhone vs. Android).

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

Webbiquity

MAY 20, 2014

How can sites be best designed to optimize search visibility ? Offer an optimal mobile experience? 6 ‘About Us’ Pages That Are Probably Better Than Yours by HubSpot. ” Getting The Website Information Architecture Right: How to Structure Your Site for Optimal User Experiences by ConversionXL.

Design 100

Design Marketing Websites Effectiveness Landing Pages 100

Webbiquity

DECEMBER 30, 2014

According to Google Trends , searches for “content marketing” have increased 150% in the past two years. Optimize Content Marketing Strategy in 7 Steps by Business2Community. by HubSpot. by HubSpot. Content marketing is a hot topic. Image credit: Intergage. an offer of an assessment or ROI calculator).

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100

Webbiquity

JANUARY 16, 2012

With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Optimize blog content for search? How to Be an Awesome Blog Commenter by HubSpot Blog. are easy to find.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Webbiquity

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. 31% included conversion rate optimization. 68% of business buyers start their content sourcing at search engines and portals, 40% go to vendor websites (why, if only 9% trust them? billion on paid search ads in 2013.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

OCTOBER 5, 2010

New Data on Twitter Usage Can Strengthen Your Twitter Outreach by Search Engine Guide. Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. How to Monitor Your Brand Using Twitter Search by Pamorama.

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

JANUARY 9, 2012

The delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google, get the most out of your Twitter bio and more. billion Twitter search queries every day.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

AUGUST 28, 2012

” Social Media Jobs Salary Guide by Onward Search. Search and Social. Using Social Buttons to Enhance Search Engine Optimization by Practical eCommerce. 10 Tips for Pinterest Search Engine Optimization by ClickZ. Sage Lewis first explains why optimizing for Pinterest is important (e.g.,

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Webbiquity

FEBRUARY 11, 2013

Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot. How the New Twitter Search Will Change the Way Brands Tweet by Ignite Social Media. Win Pratt offers details on how Twitter’s enhanced search functionality works (“Twitter will now also take your search query and give you options for similar search terms.

Twitter 100

Twitter Tips Tools Tactics 100

Webbiquity

OCTOBER 23, 2012

” 17 Examples of Twitter Brand Page Backgrounds to Inspire You by HubSpot. How To Optimize Twitter: Be Real, Profiles, RT, Hashtags & More by Search Engine Watch. ” 6 Data-Backed Tips for Getting More Retweets [Research] by HubSpot. Noting that “first impressions matter. More Twitter Tools.

Paid Content 100

Paid Content Twitter Tactics Tools 100

Webbiquity

JANUARY 3, 2012

Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. Is Youtility the Future of Marketing? by iMedia Connection.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

Webbiquity

DECEMBER 27, 2011

How To Make a Facebook List (& 6 Ways To Use Them) by Search Engine People. Bryan Person shares highlights of a presentation from Ekaterina Walter on five best practices for Facebook marketing, including optimizing wall posts for the News Feed and using Facebook Insights data to better understand your fan base.

Facebook 100

Facebook Paid Search Agency Tips Tools 100

Webbiquity

JANUARY 15, 2013

SEO for Facebook – New Video Revealed by Search Engine Journal. Adria Saracino points readers to a video produced by Facebook that provides business owners and marketers with tips on how to optimize their Facebook pages for search engines. 10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot.

Stats 100

Stats Facebook Best Practices Mobile Advertising 100

Webbiquity

JUNE 17, 2013

A few adventurous souls did some creative things with Flash, but even then, few people saw these sites because they were invisible to search engines. Optimizes trust and conversions? 13 Website Social Optimization Oversights That Make You Look Foolish by Search Engine Watch. Maximizes social engagement?

Design 100

Design Resources Mobile Advertising Landing Pages 100

Webbiquity

MARCH 8, 2011

27 Marketing Lessons B2B Marketers Should Know by HubSpot Blog. Marketers are now publishers, and almost all content can be optimized for search. 5 Steps To Shorten The B2B Buying Cycle by Search Engine Land. Cut Your Job Search Time in Half by CBS MoneyWatch. The Business of B2B Social Media by Brian Solis.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

Webbiquity

JANUARY 17, 2011

According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Not surprisingly, email and search are the most common online activities among all age groups. And which tool works best for that?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100