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The Ultimate Guide to Local Marketing

Hubspot

But Google couldn’t have helped me discover these folks without those businesses investing in local marketing. In fact, 88% of mobile online searches for local businesses result in either a call or business visit within one day. In this guide, we break down local marketing and a slew of helpful strategies to help you get started.

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The 5 Key Components of a Killer Customer Marketing Strategy

Hubspot

It's easy to see marketing as a process specific to attracting and converting prospects — the practice of generating and capitalizing on potential customers' interest. That's where the concept of customer marketing comes in — a school of marketing that allows you to get much more out of your customers than their initial business.

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What Is Twitch? How Do Brands Use It?

Hubspot

The first time I tried Twitch, I was on the platform for three hours, exploring the content of my favorite YouTubers and chatting with others, like in the screenshot below: Source. It allows users to watch content they're interested in on a platform that supports long-form, live broadcasts. Let's look at that a little further.

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What's Considered a Current Asset?

Hubspot

Cash equivalents (includes marketable securities, short-term government bonds, treasury bills, and money market funds). Your business' unsold merchandise is known as inventory. It's a current asset because the merchandise is often sold within a year. And the entire amount is typically paid off within a year.

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The Future of Cashless Payments [+ How to Get Ready With Affordable Tools]

Hubspot

At this year's Super Bowl game, audiences were shown a clever 60-second ad from Coinbase, a platform for buying and selling cryptocurrency. This ad came in the form of a QR code that, when scanned, took people to Coinbase's website where they offered free Bitcoin worth $15 to new signups (for a limited time). No need for paper checks.

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Nine Key Elements for Shopify Store Growth in 2021 (and beyond)

Mailmunch

For vendors like you who use Shopify’s platform to reach major global markets, now is the time to really scale up your efforts and begin planning for the future- by figuring out what 2021 and beyond will be like. One of them is the untapped potential of emerging markets like Brazil, South Africa, and India. But are you ready? .

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How to Work with Influencers: The Ultimate Guide

Hubspot

How much digital content do you consume on a daily basis? Here’s an even tougher question: How much of that content do you genuinely trust -- especially when it comes to an investment in a product or a service? Essentially, a sponsored blog post is one that a blogger is paid to publish about a brand, on her own blog, in her own voice.

Blogger 101