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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Marketing TV is brought to you by Kat Sullivan and Marketing Solved. Check out the Marketing TV channel for access to hundreds of marketing strategies that you can use to grow your small business. Featured Video: Online Marketing Strategy on a Budget. Marketing Land. Entrepreneur. Element Three.

Youtube 220
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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. BtoB Marketing.

Linkedin 141
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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Inbound Marketing. Online Marketing. Internet Marketing. Image credit: Ajax Union.

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The Next Big Thing for Marketers: Social Magazines

Hubspot

The Next Big Thing for Marketers: Social Magazines. Today, Flipboard , a new social magazine application for the iPad, launched and has created sweeping buzz and conversation on the web. Flipboard turns an iPad into a social magazine. Flipboard isn’t the first social magazine to be available for the iPad.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. Frequent speaker, writer, columnist for Entrepreneur magazine, American Express OPEN Forum. She specializes in creating visibility, credibility and ultimately sales leads.