Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Half of the clicks on SERPs go to the top 3 results. Accurate and keyword-rich copy helps to rank high in search. 26% of adults are almost always online. Pew Research Center ). Optinmonster).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

NOVEMBER 28, 2012

But even if you're not too concerned with your business' local listing, Google+ is still weighing very heavily on SERP listings. Aaaand just to make this even more confusing, when you search for a Brookline BMW dealership, you see these Google reviews within the SERP listings: So now the Google review score shows up. Kind of confusing.

Small Business Marketing 28

Small Business Marketing Google SMB Business 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are the eleven best B2B SEO strategies that can help you get to the top of the search results and attract potential customers: 1) Conduct Comprehensive Keyword Research. What is B2B search engine optimization?

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

ClearVoice

MARCH 19, 2020

Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. Have you examined your current competitors and their keywording?

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

ClearVoice

SEPTEMBER 25, 2023

Your writing must be concise, informative, and tailored to your audience’s needs, whether you’re publishing blog posts, social media content, email newsletters, or white papers. SEO Knowledge Hone your SEO knowledge to optimize your site and content for better ranking on the search engine results pages (SERPs).

Content Marketing 59

Content Marketing Planning Marketing Management Allocation 59

Scoop.it

MARCH 17, 2022

Evernote’s blog featured on page 1 of Google SERPs when we searched for “how to stay disciplined.”. HubSpot is a prime example of a market leader that built its brand through content strategy. HubSpot also places CTAs strategically throughout their blog posts. Boost social media content or run pay-per-click ads on Google SERPs.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Golden Spiral

JULY 2, 2021

Properly constructed resource pages attract greater search engine results because they are naturally rich in your highest quality keywords [ Higher Visibility ]. When you consider the keywords people might be searching for in relation to your company’s product or service, “ebook” or “white paper” probably don’t come to mind.

Resources 62

Resources Lead Ranking Marketing Websites Top of Funnel 62

Single Grain

AUGUST 18, 2020

Examples of SaaS companies with a free trial model (no credit card required) are Drift, HubSpot and Basecamp. Conduct keyword research to identify the terms that your customers are using to search for your product. Incorporate those phrases on your website to increase your chances of appearing at the top of the SERPs.

Acquisitions 116

Acquisitions Cost Paid Content Lead Ranking 116

ClearVoice

JUNE 9, 2020

” ~ HubSpot. White Papers. Your copy should specifically speak to the pain points and goals of your buyer personas in their tone, according to HubSpot. This can be seen as a deceptive attempt to win more search engine traffic by dominating SERPs. Don’t forget SEO short and longtail keyword integration.

Top of Funnel 90

Top of Funnel Product Buyer Personas Advertising Funnels 90

PureB2B

JULY 26, 2021

Inbound marketing is a term invented by HubSpot in 2016 to describe how marketers can get new interested customers through the power of content marketing, SEO, and social media. On the other hand, your material might take many various formats, including case studies, white papers, eBooks, cheat sheets, videos, podcasts, and infographics.

Paid Content 62

Paid Content Inbound Marketing Marketing Budget Marketing & Strategy 62

SmartBug Media

NOVEMBER 18, 2022

HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel. It’s the sentence or two that appears in search engine results pages (SERPs) below a title. This landing page houses your gated content, such as a guide or white paper. The Inbound Methodology.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

SmartBug Media

JUNE 11, 2020

Here’s a bit about how they work: Let’s say you have a piece of premium content, such as an e-book or white paper, that focuses on a particular subject. Below is an example of a featured snippet: This year, Google announced that sites appearing in Google's Featured Snippet won’t show on the first page of the SERP a second time.

Advertising Benchmark 102

Advertising Benchmark SEO SERP Domain 102

Hubspot

FEBRUARY 20, 2020

Now, I'm using that same exact process to lead SEO at Nextiva , and here is a snapshot of our organic keyword growth to prove that this really works: If you're looking to skyrocket your organic growth with an efficient SEO strategy in 2020, check out the five proven steps I've taken with both Sales Hacker and Nextiva to achieve tremendous results.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

Single Grain

NOVEMBER 16, 2023

Utilizing content marketing enables companies to craft informative materials like blog posts, white papers, and tutorials. SEO Analysis : Assess the SEO effectiveness of content by examining keyword rankings, backlinks, and organic search traffic. Identify which topics or content formats resonate the most with their audience.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Outbrain

JULY 8, 2019

Your written content should be well structured according to properly planned keywords, headings and word length. Blog posts, articles, white papers, ebooks, client testimonials, product descriptions, how-to guides, and more. The relationship between content and domain authority will also produce better results in SERPs.

Marketing & Strategy 47

Marketing & Strategy Content Domain Guidelines 47

Hubspot

JULY 10, 2018

You can learn more about the nitty-gritty of LinkedIn Ad strategies from this LinkedIn-HubSpot 2-week free course. For instance, many high-value keyword searches have only PPC ads above the fold like this: In other words, even if you have good organic ranking, it may be buried under PPC ads. Continuously testing CTAs, images and copy.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Hubspot

AUGUST 9, 2018

The responsibilities of an SEO specialist include improving the ranking of a website on a search engine results page (SERP), conducting keyword research, making technical SEO recommendations and designing the site architecture, and analyzing and applying metrics on website and keyword performance. Content Marketer.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Hubspot

JANUARY 14, 2014

You stake out your position and dominate the SERPs for your chosen space. When a new industry paper comes out, they send that over to the right buyer personas. Marketing watches for leads in the target audience that engage: people that open emails, click on links, visit site pages, download papers, or attend events.

Top of Funnel 28

Top of Funnel Marketing Automation Services Marketing Automation Paid Search Agency 28

Lake One

SEPTEMBER 10, 2020

According to HubSpot, their biggest source of traffic is and continues to be blogging! Whether it’s using SEO to show up on the Google SERP, posting on Facebook, or using paid ads on LinkedIn. Start by doing some keyword research on what your personas are searching for on Google. Account Based Marketing.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

Lake One

SEPTEMBER 10, 2020

According to HubSpot, their biggest source of traffic is and continues to be blogging! Whether it’s using SEO to show up on the Google SERP, posting on Facebook, or using paid ads on LinkedIn. Start by doing some keyword research on what your personas are searching for on Google. Account Based Marketing.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

Hubspot

JUNE 20, 2012

The template content I've provided here is not intended to be copied and pasted into every blog post you write -- that results in duplicate content for which you'll be seriously punished in the SERPs. You also need to think about optimization -- did you include important keywords and internal links to other pages on your website?

Template 28

Template SERP Sample Custom Publishing 28

Single Grain

FEBRUARY 8, 2023

Attracts a lot of organic traffic: Pillar posts drive a heavy traffic flow as they rank higher for short-tail keywords with a high search volume. 1) “How-To” Pillar Page The “How To” pillar page is a comprehensive piece of content that is based on question keywords. Can I make my content 10x better than my competitors?

Traffic 59

Traffic Lead Scoring Lead Ranking Long Tail Marketing 59

nDash

JUNE 2, 2021

Think about how you can repurpose that blog into other content: Expand it into an eBook, guide, or white paper. Here are some examples: Ahrefs : All-in-one digital suite offering tools like Content Explorer, Keyword Explorer, Rank Checker, Site Audit Tool, and Site Explorer. Formulate into a course or webinar.

CMS Development 98

CMS Development Webinar Metrics Work Management Sitefinity 98

Optinmonster

AUGUST 27, 2023

Do Keyword Research and Create Content One crucial part of creating content is doing keyword research. Keywords are the terms people use to search for content. You can find more keyword research tools here. Once you’ve found the keywords you need, you’ll need to include them in your content.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Single Grain

JUNE 23, 2020

Content marketing is no longer the simple, easy-to-execute tactic it was in the early days of the boom when it was all about blogs and keywords, and “content strategy” was a concept that was yet to be born. E-books or white papers , which are often used as lead magnets to capture information like a user’s email address.

Webinar Metrics 105

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 105

SnapApp

JULY 7, 2017

As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. By definition, a white paper is an in-depth report on a specific topic that examines a problem and then offers a solution. Interactive white papers combine all these tools into a cohesive experience. Jordan Edelson.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Single Grain

SEPTEMBER 11, 2019

Another name for pillar content is 10x content , which Rand Fishkin from Moz describes as “content that’s 10x better than the highest ranking result for a given keyword.”. The high word count, shares and backlinks will all contribute to improved visibility on SERPs. HubSpot: The Ultimate Guide to the Best Productivity Apps.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Single Grain

JUNE 10, 2021

Keyword/Topic Research Tools. Lead magnets such as white papers. Keyword/Topic Research Tools. The BuzzSumo keyword tool generates thousands of useful keyword suggestions and displays the search volume, CPC, and search trends. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Single Grain

OCTOBER 1, 2020

Keywords: Use your keyword(s) near the beginning of the headline, as long as it makes sense. ( Why Keyword-Optimized Titles Get the Best Results ). In addition to that, the shorter your posts are, the less opportunity you have to get your content indexed for particular keywords within the SERPs.

CMS Development 111

CMS Development Effectiveness A/B testing Top of Funnel 111

Single Grain

SEPTEMBER 3, 2019

Search for anything related to SEO, social media strategy or content and one of his articles is likely to be at the top of the SERPs. The spokes, or cluster content, drill down into the longer-tail keyword topics associated with the core. You then link the core content to the cluster articles and use the same keyword.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106