Hubspot

MAY 12, 2020

But unlike sales reps -- who talk to and learn from our biggest prospects each day -- we don't always know tiny, but crucial, details about the brands or people we most want to sell too. So, how do we bridge the gap to better help our sales teams sell to high-priority clients? 36 Account-Based Marketing Stats to Know in 2020.

Account Based Marketing 97

Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 97

Hubspot

OCTOBER 13, 2020

Do you have a new class of sales development reps starting soon? That's why training is so important for your sales team. Below, let's learn HubSpot sales managers' top tips for training your SDR team. Below, let's learn HubSpot sales managers' top tips for training your SDR team.

Training 84

Training Hubspot Enterprise Management Work Management 84

Hubspot

NOVEMBER 22, 2023

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. It's a CRM (or Customer Relationship Management Platform). If you're in sales, this result shouldn't be a big surprise.

Enterprise Management 66

Enterprise Management Marketing Management Tools Forecasting 66

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. Maybe you prefer a curated sales newsletter delivered straight to your inbox each day.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Seismic

DECEMBER 13, 2023

Developing a successful sales enablement strategy is an ever-evolving process that requires dedication and expertise. You need a sales enablement program that’s more than hypothetical; it needs to include tactical and actionable plans. Enter sales enablement training software.

Practices 59

Practices Marketing Analytics Tools Best Practices Work Management 59

Martech

JULY 18, 2023

I managed many website builds for a successful DC-area web design and development firm for 17 years. In this article, I’ll cover what I consider a far better alternative to the typical website build process, specifically, everything that needs to happen before design. But it is important to define success early in the process.

Planning 93

Planning Process Marketing Websites CMS Development 93

Hubspot

JUNE 21, 2022

However, it's also a recipe for stress, frustration, and low morale — which, when left unchecked, can quickly affect sales performance. It's no surprise that sales is a tough game, making it essential for sales leaders to keep their team's morale high. How Mood Impacts Sales [Stats]. How Mood Impacts Sales [Stats].

Stats 62

Stats Work Management Training Customer Satisfaction 62

PureB2B

MARCH 8, 2022

While lead gen is a core part of a successful demand gen campaign, a more central component of demand generation is the process of converting leads through your marketing funnel. The following conversion metrics should help you get a better understanding of the entire process. You don’t always have to offer a sales-meeting CTA.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

PureB2B

MARCH 8, 2022

While lead gen is a core part of a successful demand gen campaign, a more central component of demand generation is the process of converting leads through your marketing funnel. The following conversion metrics should help you get a better understanding of the entire process. You don’t always have to offer a sales-meeting CTA.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

Heinz Marketing

NOVEMBER 3, 2020

Managing a marketing team can be difficult. When you search for marketing management you get all sorts of information about what marketers do – the theories, tools, and frameworks used that make up the field of marketing. It’s a lot more difficult to find information about leading a marketing team.

Work Management 138

Work Management Marketing Management Tips Lead Ranking 138

Hubspot

JANUARY 6, 2021

Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. Getting this information then gives businesses the tools they need to further nurture leads and urge them down the purchasing funnel. 11 Stats That Make a Case for Landing Pages.

Landing Pages 101

Landing Pages Stats Conversion Rate Lead Scoring 101

SmartBug Media

JUNE 25, 2020

Let’s cut to the chase: A sales battlecard is an internal document, typically a one-page cheat sheet, of high-value talking points created specifically to help your sales team close deals. On a high level, sales battlecards should: Be easy to skim on the fly during conversations with prospects. How to Make a Sales Battlecard.

Template 103

Template Case Studies Case Study Stats 103

KoMarketing Associates

SEPTEMBER 22, 2021

Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). . Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content. 2021 Content Management & Strategy Survey.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Hubspot

JANUARY 31, 2018

I’ve seen some incredible changes, and I can say without a doubt that right now is the best time to invest in a sales career. Sales is fun, critically important to scaling businesses, financially lucrative, and intellectually stimulating. Drop the 18 tactics below. 18 Outdated Sales Tactics to Kick to the Curb in 2018.

Tactics 101

Tactics Cold Calling Work Management Marketing Management 101

Optinmonster

OCTOBER 12, 2021

Then this HubSpot review is for you. Tracking stats such as click-through rates, open rates, read rates, etc. One popular email marketing software is HubSpot. Also, HubSpot features email marketing capabilities that make designing an email campaign quick and easy, all without the need for specialized design knowledge.

Hubspot 69

Hubspot Budget Programs Enterprise Management Email Marketing 69

Hubspot

JANUARY 9, 2024

The art of door-to-door sales is timeless — even during the rise of modern sales strategies. There’s no two ways about it: D2D sales can be tricky. That said, the typical base salary for D2D reps is around $61,800 per year — a figure above the national average. Table of Contents What is door-to-door sales?

Trust Marketing 70

Trust Marketing Paid Search Agency Marketing Prospects Training 70

Hubspot

JANUARY 27, 2020

In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it. To give you a bird's eye view of some of the most buzzed-about innovations that could impact marketers in the near or distant future, I've collected 45 stats related to four types of emerging technology.

Marketing AI 100

Marketing AI Stats Enterprise Management Emarketing 100

Hubspot

MAY 23, 2023

Based on this stat alone, it's no surprise why so many sales teams are folding AI into their workflow — and saving time in the process. How Sales Professionals Are Using Artificial Intelligence 1. In fact, 31% of sales professionals already use AI for this purpose. Let's dive in. Automating menial tasks.

Marketing AI 74

Marketing AI Forecasting Lead Scoring Lead Ranking 74

Hubspot

DECEMBER 14, 2020

Infographics are an excellent marketing tool for educating customers and sharing information. Read on for some additional stats you should know about infographics this year. Read on for some additional stats you should know about infographics this year. Infographic Stats to Know in 2020. Digital Information World ).

Stats 100

Stats Customer Satisfaction Television marketing Social Media 100

SnapApp

JANUARY 24, 2019

Both sales and marketing want their pipelines to be overflowing with leads at all times, and more importantly, they want the right leads that are most likely to convert into revenue-generating customers. So, how can your brand break through the noise and bring in those quality leads that sales wants? Top of the Funnel.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

Hubspot

SEPTEMBER 26, 2022

There's a sweet spot in sales. More than half of sales reps saw improved lead quality this year. Let's look at a few strategies sales professionals are employing in 2022 to achieve better lead quality. Nowadays, a sales team is only as strong as its CRM. Get your sales and marketing on the same page.

Lead Scoring 65

Lead Scoring Lead Ranking Sales Qualified Leads Buyer Personas 65

Hubspot

MAY 4, 2020

Not only has personal social media usage been on the rise, but professional social media usage has become more prevalent as well — and the field of sales is no exception. With so many teams now focusing on inside sales, using strategies such as social selling to connect and win over customers are more important than ever.

Linkedin 82

Linkedin Stats Lead Scoring Lead Ranking 82

Hubspot

SEPTEMBER 23, 2020

This tactic is known as co-marketing. Like any good marketer considering a new tactic, you’ll want to know that co-marketing can be effective before devoting resources to it. 20 Co-Marketing Stats to Know in 2020. Partnership and Co-Marketing Tactics. HubSpot, 2020 ). The State of Co-Marketing in 2020.

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

Hubspot

JUNE 15, 2023

As with all fields, AI is transforming sales. Salespeople are leveraging tools that streamline processes, save time, and create a more personalized experience for leads. In this post, learn more about how B2B salespeople leverage AI, and how you can adopt it into your processes. Top Ways B2B Sales Teams Are Leveraging AI 1.

B2B Sales 75

B2B Sales Lead Scoring Lead Ranking B2B 75

Hubspot

SEPTEMBER 20, 2022

The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. Social prospecting is the process of using social media to research, identify, and engage prospects. It makes sense, then, why so many sales professionals find prospecting gold there. What is social prospecting?

Social Media 66

Social Media Advertising Channels Peer-to-peer Cold Calling 66

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. The past decade created a permanent shift in communication, adding complexity to information dissemination and audience engagement.

Public Relations 107

Public Relations Stats Work Management PR 107

Tomorrow People

APRIL 27, 2021

By the time your average marketing professional manages the tasks and campaigns they are responsible for, there isn’t a lot of spare time left for thinking. Thought leadership can lead to more higher-quality leads: 47% of C-suite executive reported they shared their contact information based on reading thought leadership.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

SendX

MAY 21, 2021

I would like to answer that with some little stats - email is the third best way for content distribution among B2C marketers and In 2020 alone there were 4 billion email users globally and is set to grow to 4.6 B2C automation can be used in numerous ways, from drip campaigns to sales campaigns. And many more!! billion users in 2025.

Marketing Automation Services 196

Marketing Automation Services Enterprise Management Marketing Automation Work Management 196

Hubspot

MARCH 21, 2019

Did you use data to inform that decision? Analytics inform decisions, lead to new ideas, and unveil opportunities for growth. In fact, the 2018 Global Data Management Benchmark Report found that 52% of the organizations surveyed said data and analytics would be a key source of opportunity in the coming years.

Examples 75

Examples Top of Funnel Marketing Management Forecasting 75

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

EveryoneSocial

OCTOBER 29, 2018

Looking for valuable social selling statistics that matter to sales and beyond? Below, you’ll find the very best social selling stats that will make you understand how valuable social media is and continues to be for your company. As you may know, a social selling strategy and process is key for sales teams and beyond.

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82

Hubspot

JULY 13, 2023

AI is increasingly becoming a natural addition to daily workflows across sales and revenue departments. 79% of sales professionals who use AI say AI tools are an important addition to their overall sales strategy, according to our State of AI survey. But what brings about these AI concerns in sales?

Marketing AI 54

Marketing AI Tips Work Management Ethics 54

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. Drilling further into the report, it’s interesting to note how marketers are researching their audiences, and the key gaps within that process. Guest post by Keith Fenech. Click to enlarge.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Hubspot

DECEMBER 13, 2022

It’s become pretty impossible to escape those themes, particularly if you’re a small business owner or on a sales team. In today’s climate, companies that aren’t adapting to online sales are missing out on a massive opportunity to better meet customer needs and generate more revenue while still cutting costs. Looming recession.

Digital Transformation 61

Digital Transformation Hubspot eCommerce B2B Sales 61

SalesIntel

JULY 9, 2021

Leading companies have a not-so-secret weapon in their toolbox that quickly distinguishes them from their competitors: a sales playbook. A sales playbook is a collection of materials that will assist your sales team in developing its sales process and methodology, outlining sales objectives, and providing a framework for closing sales.

B2B Sales 52

B2B Sales B2B Sales Qualified Leads Cross-Selling 52

Crimson Marketing

JANUARY 28, 2015

HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. ” 74% don’t know their visitor, lead, MQL, or sales opportunities. Source: HubSpot.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Stats Lead Ranking 100

Hubspot

JUNE 15, 2020

But with so many resources, oftentimes in the form of extensive reports, it can be hard to find the time to keep track of important industry stats and information, such as that around mobile optimization. First, I'll begin with a few general stats that highlight why you need to embrace email marketing in the first place.

Stats 101

Stats Mobile Marketing Email Marketing Planning 101