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How to Maximize ROI with Email Marketing for B2B

Webbiquity

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

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How to Use HubSpot's Content Assistant to Write a Marketing Email

SmartBug Media

Are you looking for an efficient yet effective way to create a marketing email? With HubSpot’s Content Assistant , powered by artificial intelligence (AI), you can quickly and easily compose and optimize your marketing emails. Go to the Marketing Email Section in HubSpot. Look no further!

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Alphabet said to consider offer to acquire HubSpot

Martech

Alphabet, Google’s parent, has been speaking to advisers about the possibility of making an offer to acquire HubSpot. HubSpot has a current market valuation of $32 billion. Ali Schwanke , a MarTech contributor and founder of the Simple Strat agency, said this could be an incredible boost for Boston-based Hubspot.

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HubSpot buying B2B data source ClearBit

Martech

HubSpot announced today that it is buying B2B data provider ClearBit, bolstering the Boston-based CRM platform with third-party company data from millions of businesses. In addition to that HubSpot will be getting the other company’s 400,0000+ users and more than 1,500 business customers. Business email address Subscribe Processing.

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. Guest post by Nina Petrov. So, do your research.

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HubSpot Feature: Simplifying Sales Communication - HubSpot Snippets

Envy

Here's how HubSpot snippets can help you cut down the time spent on some of your sales processes. HubSpot snippets are short, reusable text blocks that can be used on contact, company, deal and ticket records, in email templates, in chat conversations, and when logging an activity or note. Here's how this is done in HubSpot.

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HubSpot Feature Highlight: HubSpot Email Health Dashboard

Envy

Improving your email sending reputation with HubSpot’s email health dashboard can lead to significantly more opportunities for your organization. What is the HubSpot Email Health Tool? HubSpot’s email health tool is available in all products and plans. What is an email sending reputation?

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