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Apple privacy protections expected to cost big tech firms $16 billion in coming year

Martech

Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. billion loss, followed by YouTube at $2.1 One company that IFDA is helping? What it is. That was a very good estimate.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in. Zoho Analytics : This is a self-service BI tool to help drive decision making.

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Everything You Need to Know About Digital Engagement

Salesforce Marketing Cloud

So understanding and using customer data effectively, and using AI to make the most of that data, will help you create lasting connections. Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. We can show you how.

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Optimizing for Search Amid the Data Revolution and Increasing Complexity of Technical SEO in 2022

Brightedge

Advanced tools like BrightEdge's Anomaly Detection can help users cut through a site’s technical aspects to bring the things that matter into focus. Someone tracking the big stories of the day may turn to Twitter, while someone looking for instruction may rely on YouTube. The Entry Points To Search and Search Results Are Expanding.

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iOS 15 is out, but marketers can shake off the loss of email open rates

Martech

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. Strategy is harder to cram into a 10-minute YouTube video, 750 words in an industry newsletter or a 20-minute conference session. Read up on strategy, not tactics.

Open Rate 140
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Everything Video Marketers Need to Know about YouTube’s COPPA Changes

Magisto

It stands for Children’s Online Privacy Protection Act, and since the enforcement of YouTube’s settlement with FTC (Federal Trade Commission), it’s going to have a significant effect on video content and creators. This matter is so new and vague it’s still not 100% clear to lawyers and even to YouTube themself.

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Differences & Benefits of the Different Video Hosting Options Out There

SmartBug Media

Because video is becoming such an integral part of digital marketing, we want to dive into the differences and benefits of video hosting platforms to help you decide which might be best for your business. YouTube is probably the most mainstream video hosting platform out there. YouTube is a great option for entertainment.