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Apple privacy protections expected to cost big tech firms $16 billion in coming year

Martech

Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. billion loss, followed by YouTube at $2.1 Read next: Mozilla and Meta are working on privacy-preserving attribution.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

UGA, GA4, and Privacy But first, a quick note about privacy. Because of the way it was developed, UGA could never be made European General Data Protection Regulation (GDPR)-compliant. All of the alternatives below have stronger privacy protections built in. If GA4 will meet your needs going forward, great!

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Optimizing for Search Amid the Data Revolution and Increasing Complexity of Technical SEO in 2022

Brightedge

Someone tracking the big stories of the day may turn to Twitter, while someone looking for instruction may rely on YouTube. But now, two realities are disrupting the tracking-dependent worlds of digital marketers everywhere: zero-click results and privacy changes. Customers have demanded data privacy and the marketing is responding.

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iOS 15 is out, but marketers can shake off the loss of email open rates

Martech

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. Strategy is harder to cram into a 10-minute YouTube video, 750 words in an industry newsletter or a 20-minute conference session. Apple’s privacy changes are here.

Open Rate 130
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3 Digital Marketing Trends to Watch for in 2023

Navigate the Channel

Short-Form Videos for Quick Engagement Short-form videos, often just a few seconds or minutes long, have gained immense popularity on social media platforms like TikTok, Instagram Reels, and YouTube Shorts. Bonus Trend #4 – Data Privacy and Personalization As data privacy concerns grow, marketers must prioritize ethical data usage.

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Everything You Need to Know About Digital Engagement

Salesforce Marketing Cloud

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. But how you collect customer data will need to change, too. With a robust digital engagement strategy, you can build customer relationships that last.

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Everything Video Marketers Need to Know about YouTube’s COPPA Changes

Magisto

It stands for Children’s Online Privacy Protection Act, and since the enforcement of YouTube’s settlement with FTC (Federal Trade Commission), it’s going to have a significant effect on video content and creators. This matter is so new and vague it’s still not 100% clear to lawyers and even to YouTube themself.