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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. Every product is different. Traditional marketing starts with the product.

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How to Build a Digital Product Brand That Lasts

Webbiquity

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

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9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? You might think of Coca-Cola, Apple, Nike, or Dove – each one a giant in its respective industry. Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative.

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Bring a New Product to Market Without Reinventing the Wheel

Vision Edge Marketing

Many of our customers are committed to successfully bringing new products to market. But they often find that it’s a daunting undertaking and sadly many new products fail. This episode of One Good Idea offers guidance for launching a new product. Product launches involve a lot of moving parts. It’s the products big debut.

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The Impact of Direct Dials on Sales Productivity

SDRs have a 46% higher likelihood of connecting to someone at the director level with the help of direct dials. When dialing a number at the VP level, SDRs are 147% more likely to connect with them. How can you (and your sales team) benefit from this eBook?

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Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

These industry giants, these supposed titans of martech, were peddling overpriced snake oil — bloated solutions masking a fundamental lack of innovation. Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product.

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5 essential tips for positioning your SaaS product

Tomorrow People

What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. Overall, positioning helps companies, SaaS or otherwise, stand out in the eyes of potential customers.