Sprout Social

JULY 12, 2022

It’s important for your brand to prove credibility every chance it gets—and on social media, that often means getting verified. Verification comes with a little blue checkmark on your name, a distinction that’s similar across all social media platforms. Create a viral video. Get media coverage.

Tips 100

Tips Viral Marketing Social Media Guidelines 100

Oktopost

OCTOBER 26, 2023

Unlike other industries, the financial sector operates under the watchful eye of regulatory bodies such as FINRA, SEC, IIROC, FCA, and PRA, imposing strict guidelines on communication and transparency. Recognize your Scope of Operation Engaging in social media necessitates maintaining multiple accounts across various platforms.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

SocialPilot

FEBRUARY 26, 2024

One thing that keeps us hooked to our social media feed for hours is how personalized it is. As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. Every social media algorithm takes relevance as its priority.

Linkedin 81

Linkedin Tips Lead Scoring Lead Ranking 81

Bluetext

MARCH 19, 2024

As the seasons change, it’s the perfect time to breathe new life into your social media strategy. In this comprehensive guide, we’ll explore 15 dynamic ways to revitalize your social media presence across these diverse platforms. Amplify reach by promoting upcoming broadcasts across other social media channels.

Social Media 43

Social Media Linkedin Thought Leadership Media 43

Spiralytics

FEBRUARY 26, 2023

With over one billion active users , TikTok has become one of the most popular and prominent social media platforms today. Since its launch in 2016, the viral app has shown steady growth, with many of its large tech competitors racing to create their versions. You must upload original videos that follow TikTok’s Community Guidelines.

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

The Lead Agency

APRIL 14, 2024

From your episodes, you could pull a quote and post it on social media. They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. Never putting your eggs all in one basket is sound advice across all social media platforms, and this is true for TikTok especially.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Think about it: The hashtag is one of the few superstructures that spans across all social media platforms. To hashtag or not to hashtag?

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

Marketing Insider Group

NOVEMBER 18, 2019

We use data analysis, feedback, and social media listening to identify our customers’ needs and preferences. Yes, you can give them—and should give them—a set of style and branding guidelines. Keep the guidelines simple and clear. Leverage Employees’ Expertise on Social Media and Blog Posts. your design team kvetches.

Business 215

Business Lead Ranking Guidelines Paid Search Agency 215

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Brandpoint

NOVEMBER 15, 2021

What guidelines and cautionary measures do you need to have in place at the physical space? Think about adding Glassdoor quotes to your careers page online, outlining diversity and inclusion activities in a blog post, or sharing moments of true company culture on social media, for example.

Trends 157

Trends Planning Work Management Contingency Planning 157

Martech

JUNE 21, 2023

Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. Maybe you’re wondering, “Should I be mixing professional content into my colleagues’ personal social media worlds? But let’s face it — the “publish and pray” era of content marketing is long gone.

Marketing & Strategy 134

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 134

Martech

FEBRUARY 22, 2023

TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. Dig deeper: TikTok is setting the ground rules for social media 3.

B2B Marketing 115

B2B Marketing B2B Enterprise Management Paid Search Agency 115

Hubspot

JUNE 7, 2021

If you've read the news or surfed through social media recently, you've probably heard about the new social media audio app called Clubhouse. When a new social media app goes viral, you can almost guarantee that at least one of the social tech giants will test a similar, competitive feature. The good news?

Social Media 98

Social Media Social Marketing Media Planning 98

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests? Through Oct.

Social Media 96

Social Media Paid Content Media Viral Marketing 96

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. But simply asking people to spread the word on social media doesn’t always cut it. Promote the app through your website, social media, and email marketing.

Paid Content 83

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 83

SocialPilot

FEBRUARY 11, 2024

Plus, AI can significantly save time and increase efficiency in this process by quickly sifting through social media platforms to find influencers who meet your criteria. Find influencers who are pioneers in utilizing new social media features or platforms, staying ahead in [specific niche or industry], to leverage cutting-edge trends.

Sales Management 87

Sales Management ROI Planning Work Management 87

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. We've analyzed over five billion data points to pinpoint what goes into making TikTok viral moments. First, we'll look at what TikTok's own CEO has said about what makes the TikTok algorithm different from reigning social media models.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Sprout Social

DECEMBER 7, 2023

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Building rapport with creators and the social-savvy public The more creators go viral, the more positive buzz TikTok earns. Oh, and don’t forget the billions of dollars in ad revenue.

Creativity 80

Creativity Paid Search Agency Viral Marketing Lock-In 80

Sprout Social

JUNE 28, 2022

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. The more creators go viral, the more positive buzz TikTok earns. Your account must be in good standing, adhering to the platform’s community guidelines and best practices.

Work Management 105

Work Management Paid Search Agency Viral Marketing Lock-In 105

Martech

JANUARY 19, 2023

This is a timely article, especially since ChatGPT went viral. Here are a few guidelines for thinking about AI in 2023 and beyond. They looked at the language and topics that were popular in social media and then created ads around them. In this article, though, I want to explore the role AI can have in marketing.

Marketing AI 131

Marketing AI Paid Search Agency Marketing Analytics Tools Wikipedia 131

Sprout Social

MARCH 9, 2023

PR needs have undergone a massive shift in the past few years, thanks to emerging technologies and changing media landscape. Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. This aims to promote brand awareness and increase sales.

Public Relations 111

Public Relations PR Thought Leadership Advertising Agencies 111

Buffer

DECEMBER 14, 2022

And, although social media posts on TikTok, Instagram, Facebook, and the like were not indexed by Google in the past, they now show up in the search engine results page – or SERPs. Thankfully, TikTok shares their guidelines for what they use to recommend content. What does TikTok look for in ranking content?

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Crimson Marketing

MAY 29, 2013

Not Evaluating Company Guidelines. Corporate Marketing Other Interesting Topics content marketing marketing concepts marketing message marketing solutions social media targeted marketing viral marketing' Failing to Invest in Personal Branding. Diving Straight into Controversy. Failing to Leverage Influencers. Not Being Agile.

Content Marketing 100

Content Marketing Marketing Management Viral Marketing Content 100

Buffer

FEBRUARY 15, 2023

I’m probably not alone in dreaming about having an assistant to help me out with posting on social media. Stay consistent: Set guidelines for the tone and style of posts to ensure Buffer AI Assistant sticks with a consistent brand voice. It won’t. So, how will it help me? Here’s the fun bit.

Allocation 86

Allocation User-Generated Content Paid Search Agency Viral Marketing 86

Martech Advisor

DECEMBER 5, 2019

As smartphones become ubiquitous and social media becomes a primary feature of mobile devices, it is crucial to stay up to date about what your audiences like. Learn More: Top 3 Viral Mobile Marketing Campaign Examples to Inspire You. Guidelines for 2020. 5 Top Mobile Marketing Campaigns of 2019.

Mobile Marketing 113

Mobile Marketing Marketing & Strategy Campaigns Marketing Strategy 113

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. Whether it’s blogging, video marketing, paid social ads or even podcasts, you have to learn the specifics of social media marketing for dentists.

Social Media 111

Social Media Paid Content Social Marketing Media 111

Adobe Experience Cloud Blog

SEPTEMBER 19, 2018

You could go after retention, using marketing techniques to create repeat customers; SEO , optimizing your web content to boost inbound traffic from search engines; or advertising , eliminating channels with poor performance and pouring more money into effective media. The key lesson is: Always continue testing.

Promotion 128

Promotion Funnel Advertising Top of Funnel Guidelines 128

Sprout Social

SEPTEMBER 8, 2022

The consolidation of these tools and features in the Creator Next platform makes it easier for social media content creators to maximize their financial opportunity on TikTok. It was cool to see a random video go viral. ? Be in good standing according to TikTok’s Community Guidelines and Terms of Service. mason.murdock.

Budget Programs 93

Budget Programs Ideal Customer Profiles Work Management Banners 93

Sprout Social

FEBRUARY 22, 2022

If there’s one thing we know for sure about social media, it’s that you can always expect to see new features, content types and ways to engage your audience. Because of the viral nature of the content, you can boost visibility and reach new audiences. One of the latest features by YouTube is YouTube Shorts.

Youtube 133

Youtube Verticals Mobile Marketing Video Marketing 133

Sprout Social

DECEMBER 9, 2020

But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. New trends in social media can not only serve as an inspiration for new products but also for fresh content and creative ways to connect with your audience. Soon, brands joined in on these trends too.

Trends 123

Trends Social Media Analysis Creativity 123

Valasys

SEPTEMBER 21, 2023

I’m sure the answer is more than just once because the virality and FOMO (Fear of Missing Out) have led us to buy things we didn’t precisely need, but we went ahead and bought them just because our favorite influencers were promoting it and peer pressure caved in!

Work Management 52

Work Management Marketing Management Planning Advertising Agencies 52

Adobe Experience Cloud Blog

SEPTEMBER 26, 2017

To help you find this balance, and ultimately increase the conversion rates for your marketing efforts, in this blog, we’ll explore the fundamental messaging guidelines based on the four stages of the customer journey. It’s also consistent across your other pages and on social media and email marketing campaigns.

Viral Marketing 134

Viral Marketing eCommerce Guidelines Top of Funnel 134

Marketing Insider Group

JUNE 23, 2011

This week I attended Useful Social Media ‘s Corporate Social Media Summit in New York city where hundreds of practitioners gathered to hear case studies from some of the best in the business. The big takeaways for me: Add real value and have fun with your social media efforts. Tie social media to business objectives.

Social Media 100

Social Media Media POS Paid Search Agency 100

Hubspot

JUNE 17, 2014

All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. Unfortunately, virality is more of an art than a science. The Science of Virality.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Budget Programs 28

Scoop.it

NOVEMBER 11, 2021

Through the power of social media sharing and the ability to seamlessly interact with consumers, leads, or simply fans of your company, it’s possible to build a thriving online presence without having to dedicate hours towards generating huge volumes of fresh content alone. Image: BKA Content ). Harnessing the Power of Hashtags.

Curation 85

Curation Efficiency Allocation Generation 85

KoMarketing Associates

JUNE 13, 2017

This way, when the infographic is promoted at a trade show or on social media, your audience will be exposed to your brand in a creative way. The viral capabilities of infographics give your brand an asset that can drive links from reputable websites, and as a result, improve your reputation with search engines.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

Brightedge

JULY 26, 2022

It’s 2022 and we are no strangers to seeing our favorite celebrities raving about their preferred brands when scrolling through our social media feeds, or coming across bloggers promoting their favorite products when searching the web. This is generally how viral content started. Content Creation.

SEO 64

SEO Marketing Budget Creation Marketing Budget Lead Scoring 64