WebMarketCentral

AUGUST 5, 2008

Blogs are one of six broad types of social media. This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media.

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Social Media Media Optimization Blogger 20

WebMarketCentral

NOVEMBER 30, 2009

Social Media: This is a treasure trove of information for any Big Brother-ish entity. Social media is now used routinely in the hiring process. It isn't just HR professionals, however, who may be monitoring your tweets or other social media use however; Facebook cost this woman her insurance benefits.

Social Media 20

Social Media Web 2.0 Eye-Tracking Media 20

WebMarketCentral

SEPTEMBER 10, 2009

For anyone doing interactive PR , PitchEngine has become a vital tool for creating, distributing and promoting social media releases. high-volume automated web publishing ), these social media releases often get 100+ views in just the first few hours. It's simple, fast, powerful and gets results.

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Social Media PR Media Tagging 20

WebMarketCentral

SEPTEMBER 18, 2008

Social networking sites are simply an extension of those two functions, giving other people more information about yourself and additional ways to interact. Based on my informal research, here are the most popular social media elements people are adding to their Web 2.0 signatures. Here are a few notable examples of Web 2.0

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Social Media Web 2.0 Ning Skype 20

WebMarketCentral

AUGUST 26, 2009

One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A The easiest way is to use Google image search. tags: social media email signature web 2.0

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Social Media Web 2.0 Media Tagging 20

WebMarketCentral

DECEMBER 9, 2009

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing?

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Why is online reputation management so important?

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

JANUARY 28, 2009

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. How can b2b firms approach social media more strategically?

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

SEPTEMBER 10, 2008

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. The site's many entries are highly ranked in Google and read by millions each day.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

WebMarketCentral

SEPTEMBER 4, 2008

Use social media to enhance your SEO efforts and build your business? Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008.

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

OCTOBER 27, 2008

Which social media sites are the most valuable? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 Is Your Site Social Media Friendly?

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

JANUARY 24, 2008

This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. Google Campaign Optimizer No Substitute for Experience by StraightUpSearch A prescient blog post on the importance of trusting experience and established best practices in SEM over Google's optimization tool.

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Adwords Paid Content SEM Google 20

WebMarketCentral

JULY 22, 2008

The stock market can be brutal when a company fails to meet earning expectations, such as it was last week when Google's stock price fell by 10% despite a 35% increase in earnings. Like the farmer's hungry children, investors are demanding that Google squeeze more out of its turkeys. Err, advertisers. But first, the paranoid fantasy.

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Google Wikipedia Contingency Planning PPC 20

WebMarketCentral

JULY 6, 2009

Which commonly-held beliefs about Google's algorithm are true, and which are myths? Google's SEO Starter Guide by the Google Webmaster Central Blog Google made quite a splash when it published this guide last November. Looking for a concise explanation of the different types of redirects?

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

NOVEMBER 23, 2009

Consolidate your online profiles and social networking presence? Use social media more effectively for research? PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. Generate word-of-word referrals?

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Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

JULY 23, 2009

As budgetary fat was trimmed from keyword lists, ROI improved dramatically for the last two months.common tactics were to move away from proven but expensive, high-volume PPC keywords on Google to a greater emphasis on SEO, social media and PPC opportunities outside the high-competition arena of Google."

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Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

AUGUST 5, 2009

Next, she makes her blog posts easy to share using social media badges and other techniques, such as turning on Email Post Links within Blogger.

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Blogger Adsense RSS Tagging 20

WebMarketCentral

JUNE 30, 2009

New Sites Make It Easier To Spy on Your Friends by The Wall Street Journal Though the tone is a bit overly dramatic, Vauhini Vara makes some good points here about how you can use sites like Google Maps and Spokeo to learn things about others they may not want you to know—and how to protect yourself from the same behavior.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

FEBRUARY 20, 2009

Among the ideas: looking at terms used by visitors in your site search box, gathering terms from offline conversations with customers and prospects, and checking tags clouds on social media sites. This is one tool that belongs on every SEO pro's list.

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Keywords SEO Tools Adwords 20

WebMarketCentral

DECEMBER 1, 2008

It is changing, however, as Google's plans for search personalization are rolled out. Using factors such as geographic location, "preferences" as indicated by your search history, and even integration of tools like SearchWiki and Google Friend Connect (nicely explained by TechCrunch ), Google will customize search results for each user.

SEO 20

SEO Long Tail Marketing Tagging Paid Search Agency 20

WebMarketCentral

NOVEMBER 10, 2009

How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. Is The Hype Over Google AdWords Quality Score Justified?

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Adwords Tactics SEM Tips 20

WebMarketCentral

MAY 28, 2009

How can the Google AdWords search-based keyword tool be used for competitive research? Top 10 Resources to Pass the Google AdWords Exam in a Week by SEOptimise Richard Fergie provides a helpful list of resources to help with the Google AdWords certification exam from the AdWords blog, O'Reilly , seobook, PPC Hero and other sources.

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

JUNE 25, 2008

Best of 2007: Blog Posts on Social Media Marketing , January 18, 2008—A wrap-up of some of the best blog posts of 2007 on social networking and social media marketing strategies and tactics. Social Tagging Sites, Part 1: Alexa Rankings , April 29, 2007—the Alexa rankings for 42 popular Web 2.0

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Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

NOVEMBER 16, 2009

by Search Engine Land Jill Whalen exposes the simple two-word answer that applies to nearly any question about SEO, including how quickly Google indexes new pages, what to do if your search position suddenly drops, the benefit of including keywords in URLs and more. The Answer To All Your SEO Questions!

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SEO Forrester Best Practices Adwords 20

WebMarketCentral

AUGUST 1, 2008

Beginner and Comprehensive Guides to SEO, Link Building, PPC, Social Media, Affiliate Marketing and Blogging by SEO Scoop An outstanding post from DazzlinDonna listing her favorite resources and guides for help with everything from SEO and online reputation management to blogging and social media marketing.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

NOVEMBER 3, 2008

How does Google view search quality, from the inside? Introduction to Google Search Quality by The Official Google Blog Since Google is the most important search engine for SEOs, it's helpful to understand how its engineers view search. Google Previous Query Reason For Crazy Google Rankings?

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

JANUARY 5, 2009

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company's name. Yet he owns the first five pages of Google for his identity. A few examples.

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Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

DECEMBER 17, 2009

How does the increasing use of social media affect SEO efforts? She emphasizes that SEO is a long-term project, that getting on page one of Google isn't always realistic (at least in the short term), and that ultimately, traffic and conversions are what matters—not just rankings. Social media works. Blogging helps.

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SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

SEPTEMBER 15, 2008

Search Engine Performance Report: ROI up 13% in Q4 07, 97% of Additional Spend Goes to Google by Efficient Frontier It's hardly a shock that Google dominates search marketing budgets, but it is somewhat surprising, as this post reports, that the 800-pound gorilla continues to grow at the expense of competitors with higher ROI increases.

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Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

JUNE 17, 2009

How about slick tools to creating a social media email signature or conducting a video chat session? Exalead An alternative search engine, Exalead may not be a "Google killer" but does provide some interesting features. Looking for some helpful tools to enhance your online reputation management?

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

NOVEMBER 24, 2008

Of mostly historical interest now, from the early days of social bookmarking, before Mixx, Sphinn, Propeller and Twitter took off. #7: Social Tagging Sites , Part 4: B2B Traffic Building , May 15, 2007 The first post where I showed, quantitatively, how social media can accelerate traffic growth for both blogs and commercial websites. #6:

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Web 2.0 SEM CTR Adwords 20

WebMarketCentral

APRIL 7, 2009

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Google Adwords Conversion Optimizer Explained by PPC Blog Search marketing expert Gordon Choi explains how the AdWords Conversion Optimizer works, including an illustrative example.

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Adwords Tactics Tips SEM 20

WebMarketCentral

JANUARY 7, 2008

Social media sites are multiplying like rabbits. social tagging sites. Wikipedia lists more than 100 social networking sites , and Social Media Trader recently compiled an even more exhaustive list of 115 social news and bookmark sites rated by PageRank, number of inbound links and dollar value of each site.

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Social Networks Web 2.0 PageRank Digg 20

WebMarketCentral

NOVEMBER 11, 2009

Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. While the results aren't scientific by any means, they are enlightening. The results?

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Traffic Twitter Linkedin Web 2.0 20

WebMarketCentral

AUGUST 17, 2009

Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position? How can you generate more clicks even when your site isn't in one of the top three spots in search results?

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

FEBRUARY 13, 2008

Proof You Can Gain Additional Rankings And Build Relevant Links With Google News by 97th Floor Blogger Matt Siltala shows how to use Google News search to increase the exposure and SEO value of a press release. David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject.

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