Digital B2B Marketing

SEPTEMBER 27, 2011

Today, 70% of research starts with search and 65% of buyers turn to social media during the purchase process (statistic on slide 10). Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Social Media 100

Digital B2B Marketing

FEBRUARY 23, 2012

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? In Google Analytics, go Traffic Sources > Sources > Referrals and select “t.co” from the list of sources.

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Digital B2B Marketing

AUGUST 16, 2011

A Google blog search for “Twitter Etiquette&# returns 32,000 results, to just 11,000 for “Dinner Etiquette&#. Looking forward, this is the key question I see for Twitter, and any developing platform that allows you to build your own communication channel (such as Google+). Filed under: In Theory , Social Media.

Twitter 100

Twitter Social Media Google Advertising Channels 100

Digital B2B Marketing

JULY 17, 2013

You are convinced everyone should use Google+. You believe in advertising as a force for social good. You know any business without a social media presence will be out of business in five years (bonus: you know that statement was first made nearly four years ago. Social Media' Really folks?). Image source.

Planning 100

Planning Banner Ads Banners Ad Exchange 100

Digital B2B Marketing

MARCH 15, 2012

Personally, I am less likely to share an article through social media if it is on a site that is covered with garish ad units or is always popping up subscribe forms. According to Shareaholic, organic search traffic from Google, Yahoo and Bing accounted for 51.6% The content may be valuable, but the experience is degraded.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Digital B2B Marketing

JUNE 23, 2011

With the prevalence of personal publishing and peer networks, even information you attempt to hold close is often freely available, published by someone and discoverable through a peer network or a quick Google search. Make Social Media About the Social, Not the Media.

Peer-to-peer 100

Peer-to-peer Planning Mobile Marketing Budget Programs 100

Digital B2B Marketing

JANUARY 24, 2013

Social What? Your blog eschews nearly all forms of social sharing, often with the belief that your audience doesn’t use social media. Without consideration for social media, other elements often suffer as well: images aren’t included and titles don’t grab attention or are too long to easily share.

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Press 100

Digital B2B Marketing

JULY 12, 2012

Google Plain old-fashioned search will often uncover potential niche partners, from small sites to blogs. The information in the list datacards also provides a significant amount of information about each publisher’s audience, often more than is available through general research tools or media kits.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

JUNE 11, 2014

The top 25 includes google, hotmail, facebook login, yahoo, ebay, yahoo mail, craigslist, aol, gmail, and amazon. Unfortunately Google makes it difficult to identify branded search traffic today, ensuring marketers will continue to credit search for what would have happened regardless. Many turned to Google.

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

Digital B2B Marketing

MAY 19, 2011

Google is the gateway to editorial, blogs and content published by you and your competitors. Due to the rise of social media and user generated content, prospects can connect directly with customers, bypassing your careful selection of reference clients. They have not worked with you yet, they have not used your product.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Brand Identity 100

Digital B2B Marketing

FEBRUARY 21, 2012

Constant Contact : Looking for marketing and social media tips? General Electric : GE makes, among other things, impressive machinery, and GE’s Badass Machines board highlights some impressive creations from GE over the years. IBM Juniper CSC.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Digital B2B Marketing

OCTOBER 30, 2012

Email alerts, Facebook replies, tweets , Google’s red box, … Everything around us is competing for our attention. Keep Attention If being brief was enough, marketers would ditch traditional content and turn exclusively to social media. Distraction is constant in our technology and communication-fueled lives.

Content Marketing 100

Content Marketing Tips Content Act-On 100

Digital B2B Marketing

OCTOBER 16, 2012

We have all turned to Google or social media and discovered things that are completely useless or misleading. Outbound marketing is about interruption. Inbound marketing is about discovery. But so what? We have all been interrupted and had it lead to something wonderful. So why is inbound marketing a better way to market?

Inbound Marketing 100

Inbound Marketing Webcast Banner Ads Banners 100

Digital B2B Marketing

NOVEMBER 8, 2011

Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). However, if Google determines recency is relevant to the search query, that won’t matter. Your content will be pushed down in Google by more recent content.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

NOVEMBER 8, 2011

Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). However, if Google determines recency is relevant to the search query, that won’t matter. Your content will be pushed down in Google by more recent content.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

DECEMBER 20, 2012

Search On Google Don’t start with LinkedIn. Instead, use Google and include LinkedIn in your search (or even start the search with site:linkedin.com to limit your results to just LinkedIn). This is the profile Google sees and indexes. Searching in LinkedIn, this is all I was able to see of his profile: 1.

Profiling 100

Profiling Linkedin Google Paid Search Agency 100

Digital B2B Marketing

NOVEMBER 22, 2011

When you care about your position in Google search results, you begin to care about backlinks, keywords, titles, headings, copy, social signals, Danny Sullivan and Matt Cutts. Rather than returning the best search results to a user (the intent of Google’s algorithm), you have influenced the search results to favor you.

Best Practices 100

Best Practices Keywords Intent Google 100

Digital B2B Marketing

NOVEMBER 22, 2011

When you care about your position in Google search results, you begin to care about backlinks, keywords, titles, headings, copy, social signals, Danny Sullivan and Matt Cutts. Rather than returning the best search results to a user (the intent of Google’s algorithm), you have influenced the search results to favor you.

Best Practices 100

Best Practices Keywords Intent Google 100

Digital B2B Marketing

JANUARY 16, 2012

Participants identified a number of specific opportunities, however what was most apparent throughout the discussion is that social media is moving quickly. Note to self: It’s not going away so you need to learn more about Google+, Tumblr, Signal and Pinterest.

Social Media 100

Social Media Media B2B Social Networks 100

Digital B2B Marketing

MARCH 25, 2011

In Content Curation – It’s What’s for Breakfast These Days on Social Media Explorer , Stephanie Schwab says brands the curate interesting content from outside sources ultimately expand their brands. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

AUGUST 19, 2011

However, based on a number of recent conversations I have had on Twitter and Google+, many Twitter users are overlooking a significant tool to customize their channel and reduce noise: filters. We each build our own communication channel on Twitter, choosing who to follow and list. If your Twitter stream clogs up every evening with [.].

Twitter 100

Twitter Advertising Channels Google Conversion 100

Digital B2B Marketing

APRIL 24, 2012

Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content. (These are all conversations I have overheard recently on public transit). If it isn’t worth it, just stop.

Social Media 100

Social Media Media Content RSS 100

Digital B2B Marketing

JANUARY 8, 2013

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. Here is why: There is no Google+ identity. I mean Eric Wittlake, as a person, does not exist on Google+.

Google 100

Google Social Networks Network Marketing Stats 100

Digital B2B Marketing

MARCH 27, 2011

Marketers want the deeper connection the words like and follow imply but have lost as social collections have replaced true social connections. I saw this weekend’s #usblogs challenge on social media and social good, and it clicked. Likely, not many (or you need some better friends). Adopt a Cause.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

APRIL 4, 2011

It has a lot in common with your corporate social media program. Want to make your social media program deliver big-time results? Whether it needs more attention, budget or autonomy, give your social media program the space it needs to flourish. That corner of your yard dedicated to growing edibles.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

SEPTEMBER 27, 2011

“Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” ” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone. The problem [.].

Consulting 100

Consulting B2B Sales Marketing Automation Contact Marketing 100

Digital B2B Marketing

AUGUST 16, 2011

Twitter is not a communication channel, it is a platform that allows each of us to create and evolve our own custom communication channel. If Twitter is not working for communication, it is not a problem with Twitter. As a platform, Twitter is developing and our behavior reflects its infancy, with the full spectrum of [.].

Twitter 100

Twitter Advertising Channels Social Media Facebook 100

Digital B2B Marketing

APRIL 6, 2011

Mind you, this was an event about social media and website optimization. Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. Many of the people in these B2B marketing positions are not using social media. It was the silence of Twitter.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

AUGUST 19, 2011

However, based on a number of recent conversations I have had on Twitter and Google+, many Twitter users are overlooking a significant tool to customize their channel and reduce noise: filters. I work with B2B clients on media and integrated marketing programs. Filed under: In Practice , Social Media.

Twitter 100

Twitter Work Management CAN-SPAM Social Media 100

Digital B2B Marketing

MARCH 28, 2011

In comparison, only 16 websites account for half of all US pageviews (data from Google Ad Planner). Disclaimer: Yes, Google Ad Planner data is fundamentally flawed for an analysis like this because it excludes Google and other properties and it isnt designed to be a source of universal page view counts.

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

MARCH 15, 2011

Social Spamming Social media has given spammers new tools, which they have heartily embraced. Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Media , Measurement Tagged with retargeting , behavioral targeting , welcome ads , social media , video Like Be the first to like this post.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

MARCH 31, 2011

Based in Portland, Oregon, I run the media group at Babcock & Jenkins. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

FEBRUARY 27, 2013

Develop Social Profiles. Develop social media profiles for Jamie on the core relevant networks for your target audience. While you are developing profiles, ensure Jamie’s profile is set up under the Google Authorship project. Social Sharing and Participation. Your brand should already have an active presence.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

JULY 19, 2012

Using a custom Google search, you can determine how common your keywords are in the site. Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook? Established media properties generally have a Google Page Rank of 6 or higher.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

MARCH 24, 2011

For us, social sign-on is both convenient and puts us in control, with the ability to stop facebook messages or block twitter followers on our terms. It will be interesting to see how this evolves as more people learn that services like Google share the underlying email address. link] | 2 days ago Have you seen Google [Tilt]?

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

APRIL 7, 2011

Based in Portland, Oregon, I run the media group at Babcock & Jenkins. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Digital B2B Marketing

MARCH 4, 2011

As a platform, an ecosystem and a media property, Facebook is now second only to Google in its importance to media and marketing. Based in Portland, Oregon, I run the media group at Babcock & Jenkins. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device.

Facebook 100

Facebook Emarketing Digg Stats 100