Industrial Marketing Today

MARCH 23, 2011

Last month, Google announced a change to its search algorithm, called the “Panda” update. This change is primarily designed to cleanse Google’s search results of low-quality content. Most SEO experts expect article directories or “content farms” to be heavily penalized by Google’s algorithm change.

Content 60

Content SEO CAN-SPAM Buzz 60

Industrial Marketing Today

JANUARY 18, 2012

The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). Poor SEO and conversions are the symptoms that are obvious to you. Keep in mind that SEO is not the same as a website redesign.

Marketing Websites 60

Marketing Websites CMS Development High Quality Lead Top of Funnel 60

Industrial Marketing Today

APRIL 28, 2014

It isn’t too difficult to guess, they are: Get found in Google (SEO) Get site visitors [.]. What are the top two things my clients want from their industrial website redesign? This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Lead Generation 60

Lead Generation Generation Conversion Leads 60

Industrial Marketing Today

MAY 1, 2012

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. That’s because no one has taken the time to explain to these people about the value of looking at their Google Analytics. Without these important elements, all the SEO heavy lifting will go to waste.

Traffic 60

Traffic Marketing Analytics Tools Buying Cycle Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 20, 2010

By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords). For every 50 to 100 pages of indexed pages in Google, leads achieved double digit growth as seen in the chart below. Do you have or need a lead generating business blog?

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

AUGUST 3, 2010

The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Let’s see how Google Analytics can help you do just that. These statistics are easily and readily available from your dashboard in Google Analytics. In Google Analytics look at Traffic Sources > Keywords.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Is SEO a DiY (do-it-yourself) job? This is a lot quicker and cheaper than organic SEO.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. Heck, even MS Word kept flagging curation as a misspelled word. Hmmm…not very satisfying. I hit the mother lode!

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JUNE 8, 2010

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. Instead of guessing, develop a list of keywords and phrases that your target audience is actually using to search for solutions to their problems.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

The first one is All in One SEO Pack and the second one is Google XML Sitemaps. Both are free to download and will automate some of the SEO chores. You need to optimize yours if you want to be found in major search engines. If you use WordPress for your business blog, you need to download two very useful plugins.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

DECEMBER 22, 2010

from my Google Analytics, the number of inbound links received, retweets and other social sharing. Manufacturing marketers do understand the value of a business blog for thought leadership, search engine optimization (SEO), lead generation and community building but proving its ROI has been a challenge.

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

AUGUST 24, 2009

Google is not the only source of content ideas. Without first researching your ideas, you’ll find yourself running out of topics to write about and/or guessing what your readers would be interested in learning. You’d be surprised how many different ideas and variations you can get from your initial thought after doing your research.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Anything you can do to help them find the right information quicker will score big with engineers. Having a search function on your website is no longer an option, it is a requirement.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

OCTOBER 10, 2011

I can’t think of a single conversation about website redesign that I’ve had with industrial companies that didn’t start with or include the following, “We want our website to be on the first page of Google for … (fill in your own keywords and phrases).”. So what’s wrong with that singular focus on SEO? Her statement is spot on!

Marketing Websites 60

Marketing Websites Sales Qualified Leads Lead Scoring Lead Ranking 60

Industrial Marketing Today

DECEMBER 17, 2010

Organic search engine optimization (SEO) is mandatory. SEO is the single most effective way of consistently driving qualified traffic to your Website. SEO is the single most effective way of consistently driving qualified traffic to your Website. See 3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites.

CMS Development 60

CMS Development Marketing Websites Marketing Budget Creation Work Management 60

Industrial Marketing Today

JULY 8, 2012

By default, they assume that the issue is the lack of traffic because of poor SEO. Look at your Google Analytics, one quick indicator of a leaky Website is your bounce rate. Google defines bounce rate as “The percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.”

Marketing Websites 60

Marketing Websites Sales Qualified Leads Lead Ranking Leads 60

Industrial Marketing Today

NOVEMBER 1, 2010

Manufacturing marketers do understand the value of a business blog for thought leadership, search engine optimization (SEO), lead generation and community building but proving its ROI has been a challenge. As a result, many of them either ignore blogging as a marketing strategy or wait until their competition launches one.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Industrial Marketing Today

OCTOBER 26, 2009

For example, the search term “industrial valves” yields 238,000 pages in Google. A Home page is great for attracting prospects at the top of the sales funnel that may have found your site using generic search terms and are just looking for information on companies in your market.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

AUGUST 24, 2010

Install site analytics, the free Google Analytics is a good start. If necessary, rewrite or edit the text to address critical pain points of your prospects and customers. Map your content to each stage of the industrial buying cycle. It is impossible to tweak your site’s performance unless you can track and measure visitor activities.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60