Webbiquity

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

Marketing Insider Group

JULY 20, 2021

New policies and algorithms on the various social media networks, along with Google Privacy + Sandbox, mean that there are fresh roadblocks to reaching the ideal demographic. And this does not go unnoticed by social network algorithms that are designed to promote individual content, while burying corporate content.

Distribution 343

Distribution Tips Peer-to-peer Marketing & Strategy 343

NuSpark Consulting

MARCH 3, 2016

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Social Media. Company Blog.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Biznology

JUNE 12, 2018

Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. We promote welcome items and demote unwelcome items using our proprietary and patented technology and methods. Your online reputation abhors a vacuum in Google search.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 95

Paid Content Amazon Paid Search Agency Facebook 95

Biznology

JUNE 27, 2017

Because there are so many people selling, marketing, and promoting SEO services, putting the cart before the horse is very compelling. They’ve taken the content creation life to heart and, as I have finally been optimizing their site for Google Search, it has been a breeze because there is so much to work with. Like this post?

Google 179

Google Blogspot Ideal Customer Profiles Content 179

KoMarketing Associates

JANUARY 16, 2014

In a recent team training session, we attempted to set our own guidelines, identifying several best practices B2B bloggers should follow from idea creation all the way through to promotion. Identify and write for the audience with promotion in mind: Before writing effective blog posts, the ideal target audience must be clearly defined.

Promotion 120

Promotion Practices B2B Best Practices 120

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Webbiquity

AUGUST 17, 2021

Don’t you love seeing that the bounce rate from pins on your website are lower than on other social media network posts? Don’t forget the organic power of promoting on Pinterest. One of the best ways to promote your website organically is to post your most popular awesome shareable blog posts through pins.

Social Media 360

Social Media Advertising Channels Media Business 360

Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. I use Google Circles.

Google 163

Google Campaigns Case Study Case Studies 163

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

Social Media 145

Social Media Social Marketing Media Curation 145

Convince & Convert

NOVEMBER 5, 2014

Maybe the trouble with Google is simply our expectations? Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. If they said they would hit 20, and they only hit 17, Google deserves some raised eyebrows.

Paid Content 134

Paid Content Doubleclick Facebook Google 134

Top Rank Marketing

NOVEMBER 10, 2023

Rival IQ Google Ads Editor version 2.5 rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced.

Advertising Benchmark 110

Advertising Benchmark Marketing Report B2B Marketing Linkedin 110

Huptech Web

OCTOBER 21, 2022

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are Google Ads? Advantages & Strengths of Google Ads. While various platforms allow you to use PPC ads, some of the most popular platforms that businesses use are Google Ads, Facebook Ads, and LinkedIn Ads. What Are Google Ads?

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

Sprout Social

JANUARY 31, 2024

Off-platform activity such as traffic from search engines or social networks can help you here, too. Google tells us that “Impressions are counted if the thumbnail is shown for more than 1 second and at least 50% of the thumbnail is visible on the screen.” Here is a strong list for starters: Account activity.

Youtube 92

Youtube Work Management Social Networks Eye-Tracking 92

NuSpark Consulting

DECEMBER 9, 2012

How do you promote it? There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. Social Media. Social Sharing.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Tomorrow People

NOVEMBER 8, 2011

Earlier today, Google announced the launch of Google+ Pages , or business pages for Google+. While Pages have only been released to a select few businesses, Google+ indicates that organizations will be able to create their own pages at [link]. Visit Tomorrow People's Google+ Page and add it to your Circles here! ).

Google 120

Google Business Social Networks User-Generated Content 120

Webbiquity

AUGUST 18, 2020

As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform. That’s especially true in the realm of virtual events that go beyond traditional webinars and webcasts.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Paul Gillin

MARCH 10, 2011

If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. Promote in Groups.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Navigate the Channel

MAY 31, 2024

The Why Your social media efforts must have a clearly defined purpose. Having a clear purpose in mind is the difference between going to a party that has a specific purpose (like a birthday or costume party) and one that is simply promoted as a party. Announcements, sales, promotions, and contests do well on the platform.

Business 65

Business Social Media Youtube Facebook 65

Go Beyond SEO

FEBRUARY 20, 2023

According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform. This is because LinkedIn allows lawyers to promote themselves professionally, and because of its popularity within the legal profession. Is your firm’s visibility maximized in search results?

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Biznology

JULY 8, 2014

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. How to be a Google+ Success.

Google 80

Google Social Networks Network Marketing Communities 80

Brandwatch Marketing

NOVEMBER 8, 2023

1) Hootsuite Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. It is well known for its social media management functions. It all depends on your needs. Build better campaigns.

Social Media 98

Social Media Tools Media Lead Scoring 98

Convince & Convert

NOVEMBER 5, 2014

Maybe the trouble with Google is simply our expectations? Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. If they said they would hit 20, and they only hit 17, Google deserves some raised eyebrows.

Paid Content 99

Paid Content Doubleclick Facebook Google 99

Go Beyond SEO

FEBRUARY 20, 2023

According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform. This is because LinkedIn allows lawyers to promote themselves professionally, and because of its popularity within the legal profession. Is your firm’s visibility maximized in search results?

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. He actually said to me, “No one searches at Google for a recruiting firm.” In short, social media helps with link building, which is critical for SEO.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

Google 100

Google Tips Digital Asset Management Best Practices 100

Brandwatch Marketing

JUNE 15, 2022

Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. It is well known for its social media management functions. 15) Google Alerts. It all depends on your needs. 1) Hootsuite.

Social Media 144

Social Media Tools Media Lead Scoring 144

Sharpspring

JUNE 3, 2021

Would you like Google to trust your business enough to rank it on top of your competitors? One of the most common questions I get from clients and other agency founders: “Why would I spend time establishing my personal brand if all I need is to promote my business?”. Google knows brands and people. Obviously, you would.

Personalization 129

Personalization SEO Brand Identity Branding 129

SnapApp

NOVEMBER 16, 2011

And now there's Google+ Pages, which has recently joined the scene and promises to merge SEO and social media strategies. social media strategy is essential for success. Consider, for example, this humorous take on posting across different social media sites and the "stereotypes" associated with each network.

Social Networks 48

Social Networks Practices Best Practices Network Marketing 48

Zoominfo

MARCH 17, 2021

Backlinks and content are some of the most important ranking factors on Google. Explore Social Media. Social media platforms can be quite beneficial for both your SEO and your website traffic. That would allow you to reach a wider audience and generate more traffic from various promotions.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Exo B2B

MARCH 6, 2024

The answer from GEMINI (Google) Tips for an effective B2B blog : Define your goals and audience: What do you want to achieve with your blog? Promote and distribute your content: Offer a regular publication schedule to build reader loyalty. Relay your articles on social networks and in your newsletters.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Marketing Insider Group

AUGUST 17, 2020

Mention and tag them in your posts or place their logo in the collection of graphics you share to promote the event. Sponsor’s Speaker Promotion: Get a speaker from your partner’s company to facilitate a thought leadership session or participate in a panel discussion. Track mentions on websites, blogs, social networks, etc.

Lead Scoring 345

Lead Scoring Lead Ranking Co-Registration Banners 345

Hubspot

NOVEMBER 15, 2018

One commenter suggested that advertisers -- those who use Facebook's ad targeting tools to build and promote their businesses -- leave the network, effectively cutting off the company's largest revenue stream. One such company is Google, who earlier this week announced its new Google My Business app. Image source: Google.

Google 76

Google Work Management Mobile Advertising Marketing Management 76

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Use a LinkedIn hashtags analytics extension Hashtag Analytics is a free Google Chrome extension by Engage AI. Hashtags may be the answer.

Linkedin 95

Linkedin Analytics Work Management Marketing Management 95

Buffer

NOVEMBER 2, 2022

Here’s a question that puzzles most social media users … Why do some of my posts get more views than others? Each social network has a different algorithm. Each algorithm promotes and demotes posts in their own unique way. It’s a difficult question to answer. Which begs the question.

Social Networks 97

Social Networks Analysis Impressions Viral Marketing 97

Hubspot

MAY 23, 2019

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? Why Use the Google Display Network? The standard CTR for this network is still under 0.5%.

Display 78

Display Google Marketing Analytics Tools Paid Search Agency 78